Visual merchandising methods and history

2. VM
Focus Right perspective
Product
Customers
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3. Retailers CustomersLanguage
VM | The idiom of smart retailers
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4. Retailers
Logic
Visual
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5. VM Visual effects Communicate with customers
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6. Silent salesman for a retail store
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7. Brief story of shopping malls
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8. Arcades
Antiquity
Middle Ages
18th Century
19th & 20th
Centuries
20th & 21st Centuries
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9. France was the first in Europe
The Galeries de Bois
1788
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10. In late 19th century small shop in arcade increased their
Width, length and height
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11. Central warehouse
Railway, Roadway
Chain store format
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12. Isfahan Grand bazar 10th centuryIllusionmarketing.com Modamind.persianblog.ir

13. Tehran Grand bazar , The 10 Kilometers long covered BazarIllusionmarketing.com

14. Grand bazar of Istanbul, 15 th centuryIllusionmarketing.com Modamind.persianblog.ir

15. Gostiny dvor in Saint Petersburg 1785
One of the first purposely – built shopping mallIllusionmarketing.com Modamind.persianblog.ir

16. Bazaar of Isfahan, Iran (17th century)
Tyson’s Corner Shopping Center,
VA, USA (20th Century)
PRESENT INSPIRED FROM THE PAST
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17. If it does not sell,
It is not
Visual Merchandising
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18. VM
Store traffic
Volume of sale
Think VM as “ idea person”.
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19. VM is the everything customer sees
Both in the exterior and the interior of store that
Creates positive image of the business and results in getting the attention of the
Customers and finally lead to sale.
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20. Illusionmarketing.com Modamind.persianblog.ir

21. PAD

23. Music
Color
Temperature
Scent
VM
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24. 1901 2013
Nordstrom
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25. Iran, 2013
Iran, 2014
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26. WHY????Because they don’t know
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27. Illusionmarketing.com Modamind.persianblog.ir

28. Illusionmarketing.com Modamind.persianblog.ir

29. Thanks
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