The document discusses StockX, an online marketplace for buying and selling sneakers and streetwear. It notes problems in the resale community like lack of authentication and established pricing. It then outlines StockX's business model of allowing users to list items for sale, have buyers bid or purchase directly, authenticate the item, and take a transaction fee from the final sale price. The document also briefly mentions StockX achieving "unicorn" status as a billion dollar company, a security breach it faced, its leadership history, hot selling items, main competition like GOAT, and predicts continued growth.
6. Persona
▰ 22 year old loves sneakers
▰ Lives in LA and enjoys spending time with friends
in public places
▰ Follows trends in fashion, particularly in
streetwear
▰ Always ready to buy the newest and most
exclusive shoe
Meet Jordan!
7. Business Model
Seller
lists
item
Buyer bids
on or buys
item
Item is
sold for
bidded or
seller’s
price
Item is sent to
StockX for
Authentication
StockX takes
a 8.0 - 9.5%
transaction
fee from the
final price
Profit!
