StockX is an online marketplace for buying and selling high-demand sneakers, streetwear and other goods. It has raised $6 million in funding from investors like Mark Wahlberg and Eminem. The company profits from transaction fees that start at 9.5-14.9% but decrease as users make more sales. StockX aims to bring transparency and authentication to the over $1 billion sneaker resale market, where there was previously no safe way for legitimate online transactions.

1. StockX
Jacob Myers

2. Sample Products
Sneakers
Streetwear
Watches
Handbags

3. Financial Info
● Raised 6 million in funding as of February 2017
● Variety of high profile investors such as Mark Wahlberg, Eminem, and DJ Skee

4. Business Model (Background)
● The sneaker resale market is worth over $1 billion alone
● Nowhere for legitimate online transactions to occur
● Safety problems

5. Business Model
● Profit from transaction fees
● Transaction fees decline as a user makes more sales and “levels up”
● Starting fees range from 9.5% to 14.9%

6. Company History

7. What’s HOT?
YEEZYS

9. Secret Sauce
● Completely transparent marketplace
● In-house Authentication

10. Competition
Transparency Safety Authentication Fees
Y Y Y 9.5% at MAX
N Y Y 9.5% at MIN
N Y N 6% + (2.9% + 30¢)
N Y N 10%
N N N None

11. Prediction
● I believe that the company is going to SUCCEED

12. Resources
● http://www.businessinsider.com/inside-the-billion-dollar-sneakerhead-resale-economy-2016-5
● https://www.highsnobiety.com/2016/07/11/yeezy-shoes-price-ranked-resell/
● https://stockx.com/