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Ethical Decision MakingEthical Decision Making
Mata Kuliah: Etika Bisnis
Instruktur: Ika Rachmawati S.AB
Keuntungan Sebagai Tujuan Utama
Perusahaan
=
Good Business
Ronald Duska:
Purpose
(Maksud)
Purpose
(Maksud) Motive
(Motivasi)
Motive
(Motivasi)
Contoh:
Mengapa kita
melakukan
sesuatu.
Membenarkan
perbuatan kita
itu.
MOTIVASI
MAKSUD
Bisnis:
Maksud
Menyediakan
barang atau jasa
yang bermanfaat
untuk masyarakat
Motivasi
Keuntungan
Hubungan keuntungan dengan
bisnis:
• Keuntungan merupakan tolak ukur
kesehatan perusahaan
• Keuntungan adalah pertanda bahwa produk
perusahaan dihargai oleh masyarakat
• Keuntungan adalah dorongan untuk
meningkatkan usaha
• Keuntungan merupakan syarat kelangsungan
perusahaan
• Keuntungan mengimbangi risiko dalam
usaha
Keuntungan?
Baik
Buruk
Keuntungan = baik dan diterima
Memungkinkan suatu perusahaan bertahan dalam
kegiatan bisnisnya
Tanpa adanya keuntungan tidak ada pemilik modal
yang bersedia menanamkan modalnya
Memungkinkan perusahaan tidak hanya bertahan
melainkan juga dapat menghidupi karyawan-
karyawannya
Keuntungan Etika
Etika Keuntungan
Terdapat beberapa argumen: (1)
Pelaku bisnis harus profesional
Tidak hanya aspek bisnis, manajerial dan
organisasi
Komitmen, integritas, disiplin, loyalitas,
menghargai hak dan kepentingan orang lain
Konsumen adalah RAJA
Kepercayaan konsumen 
bonus, kartu langganan, hadiah
(x)
Citra bisnis yang baik dan etis 
menanggapi keluhan pelanggan,
mutu dan harga yang baik (√)
(2)
(3)
• Sistem pasar terbuka dan pemerintahan yang
netral
• Menjalankan bisnis secara baik dan etis
• Pemerintah menindak tegas untuk menertibkan
• Memberi sanksi mencabut ijin usaha, dll.
(4)
Karyawan bukan untuk dieksploitasi
Karyawan bisa diganti setiap saat (X)
Karyawan profesional harus
dipertahankan (√)
Rugi: finansial, waktu, energi, irama
kerja, team-work, dsb.
Tujuan etika bisnis yang umum diterapkan
dalam organisasi:
 Menghindari pelanggaran hukum pidana dalam
pekerjaan.
 Menghindari tindakan yang dapat mengakibatkan
gugatan hukum perdata terhadap perusahaan.
 Menghindari tindakan yang berakibat buruk bagi
citra perusahaan.
Siapa yang bertugas mengajarkan
moralitas?
atau
Moral
Bahasa Latin =
“Mos” =
kebiasaan/adat
KBBI:
Ajaran
baik/buruk yang
diterima umum
Bermoral:
memiliki
tingkah laku
yang baik
Moral vs Etika
Moral
Ajaran
Subjektif
Etika
Ilmu atau kajian
Objektif
Contoh:
VS
Perusahaan
Bersikap
etis
Tanggung
jawab
moral
Tiga Motif
Menjalankan
Etika Bisnis
1. Motif Laba
2. Motif Hukum
3. Motif Moral
• Moralitas haruslah diperkenalkan sebagai faktor di luar
motif keuntungan
• Contoh:
Sociopreneur
• Tri Mumpuni bersama suaminya membangun
Pembangkit Listrik Tenaga Mikrohidro (PLTMH)
sebagai sumber energi listrik di Desa Kamanggih,
Kecamatan Kahaungu Eti, Sumba Timur, Nusa
Tenggara Timur (NTT).
• Mendapatkan Ashden Awards 2012. Asdhen adalah
lembaga swadaya masyarakat Inggris yang terlibat
dalam energi ramah lingkungan
Pembangkit Listrik
Mikrohidro –
Tri Mumpuni
Klinik Asuransi
Sampah – dr. Gamal
Albinsaid
Kampung 3G - Malang
Case 1:
Thanks for the
training!
You work in the IT department of a large international
company. At your annual performance review, you were
aksed about your goals and objectives for the coming
year, and you stated that you would like to become a
Microsoft Certified System Engineer (MCSE). You didn’t
get much of pay raise (yet another cost-cutting initiative!)
but your boss told you there was money in the training
budget for the MCSE course-you’re attending the training
next week. However, after receiving the poor pay rise,
you had polished your resume and applied for some
other positions.
You received an attractive job offer from another
company for more money,and in the last interview,
your potential new boss commented that it was a
shame you didn’t have your MCSE certification because
that would qualify you for a higher pay grade. The new
company doesn’t have the training budget to put you
through the MCSE training for at least two years. You
tell the interviewer that you will complete the MCSE
training prior to starting the new position in order to
qualify for the higher pay grade. You chose not to
qualify that statement with any additional information
on who will be paying for the training. You successfully
gain the MCSE certification and then give your two
weeks notice. You start with your new company at the
higher pay grade. Is that ethical?
Case 2:
What do you do in your
free time
You are attending an employee team-building retreat at
a local resort. During one of the free periods in the
busy agenda, you observe one of your colleagues in a
passionate embrace with a young woman from another
department. Since you work in HR and processed the
hiring paperwork on both of them, you know that
neither one of them is married, but your benefit plan
provide coverage for “life partners,” and both of them
purchased health coverage for life partners.
As you considered this revelation further, you
are reminded that even if they have both ended
their relationship with their respective partners,
the company has a policy that the expressly
forbids employees from dating other employees
in the company. Both you and the colleague you
observed have applied for the same promotion
- a promotion that carries a significant sallary
increase. What is your obligation here? Should
you report him to your boss?
Case 3:
Treatment or prevention?
Your work in your city for a local nonprofit organization that
is struggling to raise funds for its programs in a very
competitive grant market. Many nonprofits in your city are
chasing grant funds, donation, and volunteer hours for their
respect missions – homelessness, cancer awareness and
treatment, orphaned children, and many more. Your
organization’s mission is to work with HIV/AIDS patients in
your community to provide increased awareness of the
condition for those at risk and also to provide treatment
options for those who have already been diagnosed.
Unfortunately, with such a tough financial
situation, the board of directors of the nonprofit
organization has determined that a more
focused mission is needed. Rather than serving
both the prevention and treatment goals, and
therefore represented the best use of funds.
Other felt that the prevention programs needed
much more time to be effective and that the
funds were spread over a much bigger
population who might be at risk. A decision has
to be reached. What do you think?

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Ethical Decision Making in Business SituationsTITLE Navigating Work Relationships and Conflicts of Interest TITLE Determining Nonprofit Priorities and Resource Allocation

  • 1. Ethical Decision MakingEthical Decision Making Mata Kuliah: Etika Bisnis Instruktur: Ika Rachmawati S.AB
  • 2. Keuntungan Sebagai Tujuan Utama Perusahaan
  • 4.
  • 8. Bisnis: Maksud Menyediakan barang atau jasa yang bermanfaat untuk masyarakat Motivasi Keuntungan
  • 9. Hubungan keuntungan dengan bisnis: • Keuntungan merupakan tolak ukur kesehatan perusahaan • Keuntungan adalah pertanda bahwa produk perusahaan dihargai oleh masyarakat • Keuntungan adalah dorongan untuk meningkatkan usaha • Keuntungan merupakan syarat kelangsungan perusahaan • Keuntungan mengimbangi risiko dalam usaha
  • 11. Keuntungan = baik dan diterima Memungkinkan suatu perusahaan bertahan dalam kegiatan bisnisnya Tanpa adanya keuntungan tidak ada pemilik modal yang bersedia menanamkan modalnya Memungkinkan perusahaan tidak hanya bertahan melainkan juga dapat menghidupi karyawan- karyawannya
  • 14. Terdapat beberapa argumen: (1) Pelaku bisnis harus profesional Tidak hanya aspek bisnis, manajerial dan organisasi Komitmen, integritas, disiplin, loyalitas, menghargai hak dan kepentingan orang lain
  • 15. Konsumen adalah RAJA Kepercayaan konsumen  bonus, kartu langganan, hadiah (x) Citra bisnis yang baik dan etis  menanggapi keluhan pelanggan, mutu dan harga yang baik (√) (2)
  • 16. (3) • Sistem pasar terbuka dan pemerintahan yang netral • Menjalankan bisnis secara baik dan etis • Pemerintah menindak tegas untuk menertibkan • Memberi sanksi mencabut ijin usaha, dll.
  • 17. (4) Karyawan bukan untuk dieksploitasi Karyawan bisa diganti setiap saat (X) Karyawan profesional harus dipertahankan (√) Rugi: finansial, waktu, energi, irama kerja, team-work, dsb.
  • 18. Tujuan etika bisnis yang umum diterapkan dalam organisasi:  Menghindari pelanggaran hukum pidana dalam pekerjaan.  Menghindari tindakan yang dapat mengakibatkan gugatan hukum perdata terhadap perusahaan.  Menghindari tindakan yang berakibat buruk bagi citra perusahaan.
  • 19. Siapa yang bertugas mengajarkan moralitas? atau
  • 20. Moral Bahasa Latin = “Mos” = kebiasaan/adat KBBI: Ajaran baik/buruk yang diterima umum Bermoral: memiliki tingkah laku yang baik
  • 27. 3. Motif Moral • Moralitas haruslah diperkenalkan sebagai faktor di luar motif keuntungan • Contoh: Sociopreneur
  • 28. • Tri Mumpuni bersama suaminya membangun Pembangkit Listrik Tenaga Mikrohidro (PLTMH) sebagai sumber energi listrik di Desa Kamanggih, Kecamatan Kahaungu Eti, Sumba Timur, Nusa Tenggara Timur (NTT). • Mendapatkan Ashden Awards 2012. Asdhen adalah lembaga swadaya masyarakat Inggris yang terlibat dalam energi ramah lingkungan Pembangkit Listrik Mikrohidro – Tri Mumpuni
  • 29. Klinik Asuransi Sampah – dr. Gamal Albinsaid
  • 30. Kampung 3G - Malang
  • 31. Case 1: Thanks for the training! You work in the IT department of a large international company. At your annual performance review, you were aksed about your goals and objectives for the coming year, and you stated that you would like to become a Microsoft Certified System Engineer (MCSE). You didn’t get much of pay raise (yet another cost-cutting initiative!) but your boss told you there was money in the training budget for the MCSE course-you’re attending the training next week. However, after receiving the poor pay rise, you had polished your resume and applied for some other positions.
  • 32. You received an attractive job offer from another company for more money,and in the last interview, your potential new boss commented that it was a shame you didn’t have your MCSE certification because that would qualify you for a higher pay grade. The new company doesn’t have the training budget to put you through the MCSE training for at least two years. You tell the interviewer that you will complete the MCSE training prior to starting the new position in order to qualify for the higher pay grade. You chose not to qualify that statement with any additional information on who will be paying for the training. You successfully gain the MCSE certification and then give your two weeks notice. You start with your new company at the higher pay grade. Is that ethical?
  • 33. Case 2: What do you do in your free time You are attending an employee team-building retreat at a local resort. During one of the free periods in the busy agenda, you observe one of your colleagues in a passionate embrace with a young woman from another department. Since you work in HR and processed the hiring paperwork on both of them, you know that neither one of them is married, but your benefit plan provide coverage for “life partners,” and both of them purchased health coverage for life partners.
  • 34. As you considered this revelation further, you are reminded that even if they have both ended their relationship with their respective partners, the company has a policy that the expressly forbids employees from dating other employees in the company. Both you and the colleague you observed have applied for the same promotion - a promotion that carries a significant sallary increase. What is your obligation here? Should you report him to your boss?
  • 35. Case 3: Treatment or prevention? Your work in your city for a local nonprofit organization that is struggling to raise funds for its programs in a very competitive grant market. Many nonprofits in your city are chasing grant funds, donation, and volunteer hours for their respect missions – homelessness, cancer awareness and treatment, orphaned children, and many more. Your organization’s mission is to work with HIV/AIDS patients in your community to provide increased awareness of the condition for those at risk and also to provide treatment options for those who have already been diagnosed.
  • 36. Unfortunately, with such a tough financial situation, the board of directors of the nonprofit organization has determined that a more focused mission is needed. Rather than serving both the prevention and treatment goals, and therefore represented the best use of funds. Other felt that the prevention programs needed much more time to be effective and that the funds were spread over a much bigger population who might be at risk. A decision has to be reached. What do you think?