Data privacy and processing of Personal Data is fundamental to the B2B Direct Marketing industry and the core principles of proportionality and consent set by GDPR are not new, having first been introduced in EU Directive 1995.
With 20 years of data compliance experience, Rhetorik’s B2B technology data Research Director and DPO will highlight key steps, considerations and processes to successfully evolve policies to comply with GDPR, using Rhetorik as an example.
Specifically, the seminar will show how a well-executed Legitimate Interest Assessment and policy will be key to successful and compliant B2B direct marketing campaigns.
2. 1953…. 1995 ….. 2002….. 2018
• Data Privacy is not new
– 1953 “right to privacy of family life, home and
correspondence”
– 1995: The basic principles of fairness, transparency
– 2003: managing electronic communication
– 2018: automated data processing
4. So, why is GDPR making many nervous?
• Technology has sky rocketed the ability to collect and
compile data
• Organisations are now asked to clearly CHART, MAP,
evaluate the personal data which is acquired,
processed and controlled.
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