Finding PII across structured, unstructured, Big Data, Cloud and applications is hard. Finding all PI (personal information) as required by GDPR and the California Consumer Privacy Act is harder. Regular Expression is not enough. BigID's patented machine learning makes discovery of contextual PI and correlation back to a person possible for the first time.

1. www.bigid.com • info@bigid.com • @bigidsecure
Your Customers' Privacy, Protected!
Advanced Data Discovery for GDPR & Governance
Find PI,
Not
Just PII
You cannot protect what you cannot find. Protecting personal
data first requires knowledge into what is personal and
secondly where that data resides. Traditional data discovery
tools inside DLP or DAM used regular expression based
classifiers to find well structured types of data like sixteen digit
payment card information. They were not designed to identify
personal data by its correlation to an identity. Therefore these
tools lack the capability to look beyond well formed types of
classic PII. New privacy and data protection regulations like
GDPR however require discovery of PI, not just PII. BigID has
introduced the first purpose-built tool for finding PI across the
data center and cloud. Using BigID organizations can
accurately identify what is identity data and to whom it
belongs across any data store in the data center or cloud.
Accurately Identify PI Data
BigID uses machine learning to identify what is identity data and how
closely associated that identity data is to a specific person. The BigID
software runs inside a corporation’s data center or cloud and uses
sample data from the company to bootstrap scans across and data
center or cloud data store to find hard to find PI. BigID automatically
measures the identifiability of the data based on patent-pending
identity intelligence technology before mapping how each PI attribute
is connected to other data for the user across the enterprise.
Your Customers' Privacy, Protected!
Once PI data is identified, BigID automatically indexes that data by person or
data subject. The correlation of personal data to an individual is an essential
component of satisfying data subject rights like right-to-be-forgotten in privacy
regulations like GDPR. After indexing data by person, BigID then classifies the data
types using BigID’s default or a company’s own glossary. BigID then provides an
organization access to a full data catalog to help an organization better
understand and navigate their data estate.
Correlate, Classify, Catalog

2. www.bigid.com • info@bigid.com • @bigidsecure
Your Customers' Privacy, Protected!
Preventing New Account Fraud With BigID
Stop Data Copying & Duplication
The BigID data discovery technology deliberately avoids copying, duplication or
warehousing of data. Data is indexed without being moved, thus avoiding the cost,
complexity or insecurity of creating yet another data warehouse. BigID achieves
a centralized view of identity data without centralizing data through graph
technology that provides a navigable index of pointers to personal data stored
inside the enterprise. Data remains where it was intended thus avoiding
unnecessary sprawl and the creation of a high risk honeypot.
BigID is redefining personal data protection and privacy in the enterprise.
Organizations are facing record breaches of personal information and proliferating
global privacy regulations with fines reaching 4% of annual revenue. BigID gives
enterprises software to automate the security and management of structured and
unstructured PI across data centers and cloud. Using BigID, enterprises can better
steward their most vital assets; the customer, employee and client data.
For more information email info@bigid.com or schedule a demo at bigid.com/demo.
How BigID Can Help
Your Customers' Privacy, Protected!
BigID’s patent-pending search technology can scan any data structure in any
language to understand what data is stored where, and to whom it belongs.
Unlike older generation classification discovery technology BigID can look
across any data store without creating unnecessary silos. This includes
structured databases, unstructured file shares, email, logs, Big Data, data
warehouses, mainframe, SAP, Salesforce, MS Azure, AWS, middleware and
more. BigID has no language dependencies and can examine encrypted data
with or without decrypting.
Search Across Any Data Store