David Berkowitz - A CMO's Survival Guide from a Marketer's Marketer
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The role of a marketing agency CMO is a weird one. I had one goal while running marketing at an agency for three years: market the agency at least as well as we marketed our clients. While I didn't always succeed, I learned a lot on the job that all kinds of aspiring and veteran CMOs can take to heart. Reflecting on this recent tenure as a first-time CMO, here are some hints of what works, and a roadmap to some common pitfalls to avoid.
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David Berkowitz - A CMO's Survival Guide from a Marketer's Marketer
- 1. #INBOUND16 A CMO’S SURVIVAL GUIDE FROM A MARKETER’S MARKETER How to make a “weird” job a little less weird David Berkowitz Principal, Serial Marketer david@serialmarketer.net
- 2. #INBOUND16 CONTACT david@serialmarketer.net www.serialmarketer.net @dberkowitz m.me/serial.marketer
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- 24. #INBOUND16 1. Practice what you preach 2. Ask for advice 3. It’s okay to have fun 4. Know when too much is too much 5. Ask what your CMO can do for you 6. Make everyone your team 7. Focus on how others can get ahead 8. Never eat alone 9. Always know your purpose 10.Stick to your core pillars 11.Measure more than you’re asked to 12.Fight for what’s yours Let’s look back at our time together
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- 26. #INBOUND16 I’M FEELING SO BLUE TO LEAVE YOU! david@serialmarketer.net www.serialmarketer.net @dberkowitz m.me/serial.marketer