The document discusses pivoting a business and provides advice on when and how to pivot. It notes that pivoting can help a business survive, make more money, solve a better problem, raise funds, and exit possibilities. However, pivoting also requires hard work from the team, including changing the organization, cost structure, spinning off valuable parts of the business, and approaching it with the same passion as starting the business. The document recommends that in many cases, it may be better to restart the business entirely rather than just pivot.
2. http://cocreate.ventures
Why pivot?
Survive
Make more
money
Better
problem to
solve
Better chances
of fund raise
EXIT
possibilities
A good PR/
happier team
Quick wins @ lesser risk
• Scouted an opportunity
• Better Margins
• Better PM Fit
Big bets & Bigger risk
• Market share
• Market size
• Social good
& possibilities!
5. http://cocreate.ventures
Most pivots are week inside, polished
outside – fake till you make it
Change of branding,
website & may be decks
Numbers & parameters on
plans & excel
Reskill @ the best, few
addition to team
You think Pivot is arts+ Science & people should
love you for it, But..
• Family/friends/ GF/ In-laws
– Is he on right track / but why still?
• Investors
– Just another plan - story or traction?
• Customers
– Can I pay lesser?
Reality : Pivot is only for the Entrepreneur & the team
6. http://cocreate.ventures
But pivots demand lot of hardwork
Visible changes
Invisible efforts by
your team
• Change the org - Make your Pivot count for
your team
• Change cost structure
• Be ruthless - Junk the bad
• Be smart - spinoff what's valuable
• Be passionate - like when you started
Changes
required
Visible
results
