Slides from a presentation given by Ryan Hewitt to the North branch of IIBA UK on 3 March 2016.

1. SPORT
Small Bets: Hypotheses & Data
Ryan Hewitt

2. SPORT APP
SQUAD
Engineering UX
Product Owner
BAQA
PMTech Lead
APP

3. SPORT APP
ORGANISED BY MISSIONS
Jan - Apr ‘16
Get millions of fans to personalise the app & stay
updated on their favourite sports
BA role
• Define 3 KPIs per mission
• Target & progress (2 million push alert subscribers)

4. SPORT APP
GENERATE HYPOTHESES

5. SPORT APP
GENERATE HYPOTHESES
• Ideas for the mission
• Lo fidelity designs, data, competitors

6. SPORT APP
PRIORITISATION
• BA led session
• Relative score for each
hypothesis
• Select top 5 for BA to
shape

7. SPORT APP
PRODUCT SHAPING
• Break work into user stories
• Requirements & AC’s > 3 Amigos

8. SPORT APP
BUILD
• Support: the development team
• Confirm: demo, guerrilla testing,
user testing
• Release: staged rollouts, feature
switches, no release trains

9. SPORT APP
MEASURE
• BA reviews data & progress
• Chartbeat, dax, user reviews,
A/B testing, surveys
• Actuals vs hypothesis
• Visualise data
• Realtime dashboard, physical board, daily emails

10. SPORT APP
LEARN
BML session every 2 weeks
• BA presents latest stats
• Insights: user behaviour vs expected
• Actions: v2, v1, pivot, adjust our hypotheses/goals

11. SPORT APP
• Missions & KPIs: Convey the why & understand success
• Hypotheses: Testable ideas & forecast value. Prioritised
• Shape & Build: User stories & release quickly
• Measure & Learn: data to validate hypotheses & make
decisions
LIFECYCLE SUMMARY

12. SPORT APP
Questions?
Fin.