ENTER2020 eTourism Conference presentation

1. Changing human
behaviours
to combat climate change
8 January 2020
Benedetta Cassinelli
Managing Director & Founder

2. ABOUT US
Considerate is a specialist consultancy that drives responsible management
at every level of your business through innovative, technical and bespoke
advisory services.

3. Our BUSINESS MODEL is to create savings
for hospitality businesses while helping to
reduce the sector’s overall environmental
impact on the planet
Our MISSION is to be at the forefront of
sustainable advisory and to develop
industry standards for CO2 reporting and
resource monitoring

4. 4
THE CONSIDERATE GROUP
Considerate
 B2B energy management app
 Hospitality focused
 Targeting UK and European SMEs
 Enhances employee engagement
 Reduces environmental footprint
 Offers cost savings
 Developing investment marketplace
Fluttr
 B2B sustainability consultancy
 Hotels and hospitality sector
 28 year track record
 UK, Europe and international
 Con-ServeTM data platform
 CSR strategy and reporting
 Aligned to UNSDGs

5. Our story
FOUNDED GROWING CON-SERVETM FLUTTR APP LAUNCH
20202019201320121990
Started as
a
Westminster
initiative
The current
management
team took
over
Launched a
sophisticate
d
environmenta
l management
system
Developed a
bespoke
energy tool
for
hospitality
Launch
of
Fluttr

7. Meet Fluttr

8. • Industry focus
• Control over energy
• Saving through action not through tariffs
• Encourages action across the business
• Empowers staff
8
What makes Fluttr unique?

9. • Energy saving tips tailored to your business
AND individual job roles
• Gives you the expertise: only the most
relevant insight
• Empowers the whole team to reduce energy
through gamification
• Takes into account occupancy levels –
correlation to industry metrics (e.g. food
covers)
• Lets you do your work: energy trends at a
quick glance
• Shows you exactly when your business
consumes the most
• Keeping it simple: no complex charts
OUR SOLUTION
Energy management tool in your pocket

10. • Utility cost per food cover or per room night, etc.
• Like for like comparison (same day of previous
week)
• Predicted cost trends over time
• Over 100 unique and detailed energy saving tips
across multiple hospitality business types
• Tracking whether tips were implemented
• Notifying you of spikes in consumption
• Benchmarking within your chain
• Half hourly consumption displays
HOW
fluttr@considerategroup.com

11. • Over 60 hospitality businesses testing the
App
• 6 month period
• 43 hotels, 16 Pubs, as well as restaurants
and cafes,
• 4 separate hospitality chains
• Valuable user feedback gathered and
integrated back into Fluttr
11
BetaTesting Program

12. First Results
12
0
50
100
150
200
250
300
350
400
450
500
8/1/2019 8/15/2019 8/29/2019 9/12/2019 9/26/2019 10/10/2019 10/24/2019 11/7/2019 11/21/2019
ELECTRICITYUSAGE(KWH)
Combined Daily Electricity Consumption
28% decrease over 4
months of use
Estimated yearly savings of £700
- £2700 dependent on the size of
business
Electricity savings for
this period equivalent
to:
6,260 lightbulbs
switched on for 24
hours

13. 13
Testimonial