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Social Media & PR
Using Social Media to engage
Journalists
Agenda
•   Media Relations - Defined

•   Using Social Media to develop Media Lists

•   Engaging the Media via Social Media Channels
Media Relations
•   Managing the relationship between your company and the media

•   How you interact with the media is very important

•   Social Media is an important tool to engage the media
Media List Development
• Research key journalists, publications &
  bloggers

• Use list/group functions
• Make sure your bio indicates who you
  are and what you do
Twitter
• Follow Journalists, Editors,
  Publications

• Retweet (RT) or @Reply to
  posts that are relevant

• Make it easy for them
Facebook
• Follow Media Outlets
• Comment on posts that are
  relevant

• Don’t stalk reporters – Facebook
  tends to be more personal
Follow-Up
• Respond quickly – reporters are
  always on deadline

• Respond – even when you can’t
  answer their question
RESOURCES - Publications
 @SCTNews       @Retail Traffic
 @ICSC          @ICSC
 @GlobeStCom    @WSJRealEstate
 @Bisnow        @NRFNews
 @SREBusiness   @TheCoStarGroup
Social media pavilion   media relations - icsc

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Social media pavilion media relations - icsc

  • 1. Social Media & PR Using Social Media to engage Journalists
  • 2. Agenda • Media Relations - Defined • Using Social Media to develop Media Lists • Engaging the Media via Social Media Channels
  • 3. Media Relations • Managing the relationship between your company and the media • How you interact with the media is very important • Social Media is an important tool to engage the media
  • 4. Media List Development • Research key journalists, publications & bloggers • Use list/group functions • Make sure your bio indicates who you are and what you do
  • 5. Twitter • Follow Journalists, Editors, Publications • Retweet (RT) or @Reply to posts that are relevant • Make it easy for them
  • 6. Facebook • Follow Media Outlets • Comment on posts that are relevant • Don’t stalk reporters – Facebook tends to be more personal
  • 7. Follow-Up • Respond quickly – reporters are always on deadline • Respond – even when you can’t answer their question
  • 8. RESOURCES - Publications @SCTNews @Retail Traffic @ICSC @ICSC @GlobeStCom @WSJRealEstate @Bisnow @NRFNews @SREBusiness @TheCoStarGroup