1. Social Media & PR
Using Social Media to engage
Journalists
2. Agenda
• Media Relations - Defined
• Using Social Media to develop Media Lists
• Engaging the Media via Social Media Channels
3. Media Relations
• Managing the relationship between your company and the media
• How you interact with the media is very important
• Social Media is an important tool to engage the media
4. Media List Development
• Research key journalists, publications &
bloggers
• Use list/group functions
• Make sure your bio indicates who you
are and what you do
5. Twitter
• Follow Journalists, Editors,
Publications
• Retweet (RT) or @Reply to
posts that are relevant
• Make it easy for them
6. Facebook
• Follow Media Outlets
• Comment on posts that are
relevant
• Don’t stalk reporters – Facebook
tends to be more personal
7. Follow-Up
• Respond quickly – reporters are
always on deadline
• Respond – even when you can’t
answer their question