THE CRYSTAL BALL:
Top 10 Trends from
SXSW 2014
Jen Augustyn, Partner
Facial Recognition & Emotion Sensing Technology
True Love Tester Bra and Microsoft’s “Smart
Bra” helps stop emotional binge eating
Wearables
10
11
Google’s Moonshot contact lenses
OVERHEARD
AT SXSW
2014
“The shift in
wearable tech:
from “connected
body” to
“engaged
hum...
Haptic Sensations
Gamification
OVERHEARD
AT SXSW
2014
“Our mobile
devices are the
hyperlinks
between
people”
Biz Stone, co-
founder of Twitter
Connected Home
OVERHEARD
AT SXSW
2014
“People don’t
experience
technology.
They experience
products and
spaces, usually
one at the time.”...
29
3D Printing
30
31
2014 Chevrolet Malibu Floor Console
32
33
34
35
OVERHEARD
AT SXSW
2014
“At the Oreo
Trending
Vending Lounge
we’re connecting
trending
moments to the
Oreo cookie
itself in...
Food Innovations
Smart Highway
OVERHEARD
AT SXSW
2014
"The government
is shutting down
streetlights at night
to save money.
This road is about
safety and...
Crowdfunding
“This is the largest Series A financing
for an equity crowdfunding company.”
May 2014: Fundrise lands $31 Million in finan...
The Internet of Things
OVERHEARD AT
SXSW 2014
“People start to
believe in a given
technology when
they start to see it
around themselves”
-Dmitry...
Jen Augustyn, Partner
214.373.3244
jen@thedealeygroup.com
@jenaugustyn
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL
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Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL

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The top 10 trends from SXSW Interactive 2014, consolidating for ICSC's MOCIAL attendees the most inspiring and thought-provoking insights from world-renown marketers and innovators. This presentation sheds light on how our daily lives might become more streamlined, meaningful or entertaining, and at the same time explore how brands can use new technology to connect with customers.

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Top 10 Trends from SXSW Interactive 2014 for ICSC MOCIAL

  1. 1. THE CRYSTAL BALL: Top 10 Trends from SXSW 2014 Jen Augustyn, Partner
  2. 2. Facial Recognition & Emotion Sensing Technology
  3. 3. True Love Tester Bra and Microsoft’s “Smart Bra” helps stop emotional binge eating
  4. 4. Wearables
  5. 5. 10
  6. 6. 11
  7. 7. Google’s Moonshot contact lenses OVERHEARD AT SXSW 2014 “The shift in wearable tech: from “connected body” to “engaged humans” – start to understand what motivates users” Francois Grouiller, Fred & Farid
  8. 8. Haptic Sensations
  9. 9. Gamification
  10. 10. OVERHEARD AT SXSW 2014 “Our mobile devices are the hyperlinks between people” Biz Stone, co- founder of Twitter
  11. 11. Connected Home
  12. 12. OVERHEARD AT SXSW 2014 “People don’t experience technology. They experience products and spaces, usually one at the time.” @rodrigoATCG, IDEO
  13. 13. 29 3D Printing
  14. 14. 30
  15. 15. 31 2014 Chevrolet Malibu Floor Console
  16. 16. 32
  17. 17. 33
  18. 18. 34
  19. 19. 35
  20. 20. OVERHEARD AT SXSW 2014 “At the Oreo Trending Vending Lounge we’re connecting trending moments to the Oreo cookie itself in real time and in real life” Bonin Bough, Mondelez
  21. 21. Food Innovations
  22. 22. Smart Highway
  23. 23. OVERHEARD AT SXSW 2014 "The government is shutting down streetlights at night to save money. This road is about safety and envisaging a more self-sustainable and more interactive world" Daan Roosegaarde, Smart Highway designer
  24. 24. Crowdfunding
  25. 25. “This is the largest Series A financing for an equity crowdfunding company.” May 2014: Fundrise lands $31 Million in financing.
  26. 26. The Internet of Things
  27. 27. OVERHEARD AT SXSW 2014 “People start to believe in a given technology when they start to see it around themselves” -Dmitry Grishin, Founder, Grishin Robots
  28. 28. Jen Augustyn, Partner 214.373.3244 jen@thedealeygroup.com @jenaugustyn

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