It was a project I conducted with my classmates Tara Mirza and Kimya Dor in my Information systems and e-commerce class at MMU in 2010. Our professor was prof.Murali

1.  KimiyaDor
 Tara Mirza
 Mona Mazahery
Group Members:
WWW.Fashion-Castle.webs.com

2. Why we get into this idea????
 Iranian people like to buy luxury
products
 They are Interested in fashion and
brands clothes
 Most of international brands do
not have any branch in Iran.
 There is no monetary transaction
between Iran and many countries
due to prohibition.(boycott)
 There is no master card for Iranian
people to buy online.
WWW.Fashion-Castle.webs.com

3. • There are some stores that sell
those brand products not under the
control of the main brand with
higher price.
• Products which are selling in these
stores are selective, in higher price
and not necessary new arrival (old
fashion clothes).
• Some of them sell the stock
product but in higher price.
WWW.Fashion-Castle.webs.com

4. Value proposition
 E-commerce (e-shopping)
Expand the variety of selection
Possibility to use brand promotions
Access to brand new collections
Ease of ordering
Saving time and money
WWW.Fashion-Castle.webs.com

5. Business Idea
• Vision
 To be an active team to contribute indirectly to the
success of e-commerce in Iran . We are committed
to the high level of benefit at the original cost.
Our customers mean everything to us!
• Mission
 Design to make online purchasing products as easy
as possible for Iranian people.
WWW.Fashion-Castle.webs.com

6. Market segmentation
• Demographic
(age): 20-30
(sex): both male and female
(Income level): above the middle class
(knowledge): computer, internet and
English language
• Psychographic:(IAO)
 I: interest: wearing fashion clothes
 A:activity: shopping
 O: opinion: fashion follower
WWW.Fashion-Castle.webs.com

7. Business model
Fashion
castle
Shipping
agency
Customer Suppliers
BankB2C
B2B
WWW.Fashion-Castle.webs.com

8. Business Strategy
Brick and Click strategy
WWW.Fashion-Castle.webs.com

9. Business marketing
• Internet marketing: E-mail, social network, advertisement on
popular Iranian sites.
WWW.Fashion-Castle.webs.com

10. WWW.Fashion-Castle.webs.com

11. Website Features
WWW.Fashion-Castle.webs.com

12. Order Workflow
• Registration
• Account creation
• Profile customization
• Order via click-through system
• Pay via electronic money system
WWW.Fashion-Castle.webs.com

13. Revenue Model
• Estimated percentage on each purchase
• Percentage from exchanging total amount
of purchase
WWW.Fashion-Castle.webs.com

14. Business cost
• Fixed cost:
website design
Website renovation
• variable cost:
shipping cost
Advertising
 Operating cost:
Transportation cost
WWW.Fashion-Castle.webs.com

15. Capital Structure
5000
5000
5000
kimia
mona
tara
WWW.Fashion-Castle.webs.com

16. Financial Statement
Months Initial
Cost
Fixed Cost Variable
Cost
Total
Cost
Total
Revenue
Net Income
4 7,000 2,800 25,409 35,209 19988 15,221(loss)
8 2,800 31,136 33,936 31,200 2,736(loss)
12 2,800 39,200 42,000 42,000 0(BEP)
111,145 93,188 17,957
111,145 111,145
16 2,800 60,020 62,820 102,000 39,200
WWW.Fashion-Castle.webs.com

17. Cost Diagram
0
500
1000
1500
2000
2500
3000
0 5 10 15 20
FC
FC
0
10000
20000
30000
40000
50000
60000
70000
0 5 10 15 20
VC
VC
RMRM
Months Months
WWW.Fashion-Castle.webs.com

18. Revenue Diagram
19988
31200
42000
102,000
0
20000
40000
60000
80000
100000
120000
0 5 10 15 20
TR
TR
35209 33936
42000
62820
0
10000
20000
30000
40000
50000
60000
70000
0 5 10 15 20
TC
TC
RM RM
Months Months
WWW.Fashion-Castle.webs.com

19. 0
20000
40000
60000
80000
100000
120000
0 2 4 6 8 10 12 14 16 18
TC
TR
Break Even Point
Break even point
WWW.Fashion-Castle.webs.com

20. Competitors
• No online competitor
• Offline competitors:
Those stores in Iran which sell these brand
collection in higher price.
WWW.Fashion-Castle.webs.com

21. Future Objective
 Retain and increase the number of customers
 Increase our advertisement
 Collabration with international brands
 Collabration with offline Iranian stores
 Suggest Malaysian local brands to our
customers
 Provide opportunity for others to advertise
on ourwebsite
 Increase CRM
WWW.Fashion-Castle.webs.com

22. Exit Strategy
 Sell the website to who are interested
to work on the similar purpose.
 Let it run dry
 Merge with others who are interested
in our business
 Quite the business
WWW.Fashion-Castle.webs.com

23. Overall Impact
• Shopping online means less travel
time and, on occasion, lower costs.
• Develop e-commerce in Iran
• Meet customer’s needs and wants
(overall satisfaction)
WWW.Fashion-Castle.webs.com