Improve Digital and Tamedia

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60% growth in programmatic video revenue within 30 days with Improve Digital.

Adopted Improve Digital’s 360 Platform for
holistic inventory optimisation
Served and optimized direct VAST video
campaigns in 360 Platform
Reached additional budgets via RTB and
Deal IDs
Carefully managed bidding and pricing with 360
Platform’s advanced Pricing Control Centre
CASE STUDY
+60% growth in programmatic
video revenue within 30 days
with Improve Digital
SITUATION
TAMEDIA
CASE STUDY
RESULTSRESPONSE
Source: ID internal research, 2015
© 2016 Improve Digital
2
Tamedia wanted to improve their current set-up to ensure
highest price per impression and increase optimisation efficiency
1
Tamedia’s VAST video campaigns were running in a waterfall
set-up within the ad server
60% more revenue in
programmatic video business
within 30 days
Increased efficiency due to
automatic optimisation and
granular reporting
Holistic optimisation ensures
every impression commands
the highest price
MAY 2015 JUNE 2015
+60%
IN 4 WEEKS
Programmatic Video growth - revenue

ABOUT IMPROVE DIGITAL
Founded
in 2008
+100
Employees
+80.000
Advertisers
+100
publishers
+3,500
Buying Partners
Offices in
NL, UK, ES & DE
Data
Driven
31
Cloud-
Based
ABOUT IMPROVE DIGITAL
Delivering a monetization platform to empower premium publishers
maximizing revenue from programmatic sales.
Improve Digital is Europe’s leading independent provider of
real-time advertising technology. Committed to increasing reve-
nue for media owners, Improve Digital provides an innovative plat-
form to automate and improve the monetisation of advertising and
audience, across all screens, and through all public and private
sales channels.
www.improvedigital.com
info@improvedigital.com
Founded
in 2008
+100
Employees
+80.000
Advertisers
+100
publishers
+3,500
Buying Partners
Offices in
NL, UK, ES & DE
Data
Driven
31
Cloud-
Based
ABOUT IMPROVE DIGITAL
Delivering a monetization platform to empower premium publishers
maximizing revenue from programmatic sales.
Improve Digital is Europe’s leading independent provider of
real-time advertising technology. Committed to increasing reve-
nue for media owners, Improve Digital provides an innovative plat-
form to automate and improve the monetisation of advertising and
audience, across all screens, and through all public and private
sales channels.
Founded
in 2008
+100
Employees
+80.000
Advertisers
+250
Publishers
+3,500
Buying Partners
Offices in
NL, UK, ES, DE & BE
Data
Driven
31
Cloud-
Based
ABOUT IMPROVE DIGITAL
Improve Digital provides an Advanced Monetisation Technology
Platform to empower premium publishers across Europe, maximising
their revenue from programmatic sales.
The company works with over 250 of the top publishers and media
owners in Europe and, through them, supports the marketing
efforts of tens of thousands of advertisers.
www.improvedigital.com
info@improvedigital.com
© 2014 Improve Digital© 2016 Improve Digital
ABOUT TAMEDIA
Tamedia is a Swiss media group with its
headquarters in Zurich. With its daily and weekly
newspapers, magazines, online platforms as well as
printing facilities, Tamedia is one of the leading
media corporations in Switzerland. The company
was founded in 1893 and has been listed on the
Swiss stock exchange since 2000.
CASE STUDY
+60% growth in programmatic
video revenue within 30 days
with Improve Digital
TAMEDIA
CASE STUDY

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Improve Digital and Tamedia

1. Adopted Improve Digital’s 360 Platform for holistic inventory optimisation Served and optimized direct VAST video campaigns in 360 Platform Reached additional budgets via RTB and Deal IDs Carefully managed bidding and pricing with 360 Platform’s advanced Pricing Control Centre CASE STUDY +60% growth in programmatic video revenue within 30 days with Improve Digital SITUATION TAMEDIA CASE STUDY RESULTSRESPONSE Source: ID internal research, 2015 © 2016 Improve Digital 2 Tamedia wanted to improve their current set-up to ensure highest price per impression and increase optimisation efficiency 1 Tamedia’s VAST video campaigns were running in a waterfall set-up within the ad server 60% more revenue in programmatic video business within 30 days Increased efficiency due to automatic optimisation and granular reporting Holistic optimisation ensures every impression commands the highest price MAY 2015 JUNE 2015 +60% IN 4 WEEKS Programmatic Video growth - revenue

2. ABOUT IMPROVE DIGITAL Founded in 2008 +100 Employees +80.000 Advertisers +100 publishers +3,500 Buying Partners Offices in NL, UK, ES & DE Data Driven 31 Cloud- Based ABOUT IMPROVE DIGITAL Delivering a monetization platform to empower premium publishers maximizing revenue from programmatic sales. Improve Digital is Europe’s leading independent provider of real-time advertising technology. Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels. www.improvedigital.com info@improvedigital.com Founded in 2008 +100 Employees +80.000 Advertisers +100 publishers +3,500 Buying Partners Offices in NL, UK, ES & DE Data Driven 31 Cloud- Based ABOUT IMPROVE DIGITAL Delivering a monetization platform to empower premium publishers maximizing revenue from programmatic sales. Improve Digital is Europe’s leading independent provider of real-time advertising technology. Committed to increasing revenue for media owners, Improve Digital provides an innovative platform to automate and improve the monetisation of advertising and audience, across all screens, and through all public and private sales channels. Founded in 2008 +100 Employees +80.000 Advertisers +250 Publishers +3,500 Buying Partners Offices in NL, UK, ES, DE & BE Data Driven 31 Cloud- Based ABOUT IMPROVE DIGITAL Improve Digital provides an Advanced Monetisation Technology Platform to empower premium publishers across Europe, maximising their revenue from programmatic sales. The company works with over 250 of the top publishers and media owners in Europe and, through them, supports the marketing efforts of tens of thousands of advertisers. www.improvedigital.com info@improvedigital.com © 2014 Improve Digital© 2016 Improve Digital ABOUT TAMEDIA Tamedia is a Swiss media group with its headquarters in Zurich. With its daily and weekly newspapers, magazines, online platforms as well as printing facilities, Tamedia is one of the leading media corporations in Switzerland. The company was founded in 1893 and has been listed on the Swiss stock exchange since 2000. CASE STUDY +60% growth in programmatic video revenue within 30 days with Improve Digital TAMEDIA CASE STUDY

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