IAB Europe MIXX Awards Europe Webinar Deck

1. IAB Europe MIXX Awards Europe Webinar
Creativity in Digital Advertising
16th November 2017
Good afternoon and welcome, we will start shortly

2. Alison Fennah
Executive Business
Advisor, IAB Europe
MODERATOR PRESENTERS
Resh Sidhu
Creative Director,
Framestore
Esra Ezibay
Nike Client Lead,
Mindshare Turkey

3. RESH SIDHU CREATIVE DIRECTOR
THEMAGICOFVIRTUALREALITY
FANTASTIC BEASTS AND WHERE TO FIND THEM

4. The
Wizardy of
Daydreams.
A quest for
those brave
enough to
face the
Fantastic
Beasts in
person.

5. Designed
exclusively
for Google
Daydream
VR platform.
A first of it’s
kind
cinematic
mobile
experience
turning you
into a wizard.

6. Extending the story.
We started early on
with VFX supervisor
Christian Manz.
Concept artwork.
Turning imagination
into reality.

7. Film Script to VR Script.
Our unique approach
was the fusion of fiction,
directional gameplay
and screen script.

8. Taking fans
beyond the
film and into
the wizarding
world. Fans
can apparate
to multiple
environments.

9. Turning
imagination
into reality.
Thousands of
visual
references
enabled us to
re-create the
scenes with a
high level of
detail and
craft.

10. The magic is in the
Daydream controller.
Making fans truly feel like
a wizard with a wand in
their hand, able to cast
spells and complete
challenges.

11. We needed to
provide game
like
interactions
with a
cinematic story
experience.
Daydream’s
gesture
controller gave
us the ability to
add challenges .

12. Building an
expeirence
with a sense of
purpose.
Immersive
gameplay and
interactions
allow users to
feel part of the
Newt’s world.

13. Bring the
Fantastic
Beasts to life.
Models from
the
filmmakers
were
streamlined
for maximum
agility and
fluidity.

15. RESH SIDHU
CREATIVE DIRECTOR VIRTUAL REALITY

16. NIKE X MINDSHARE
SPARK BRILLIANCE
ESRA EZIBAY
CLIENT LEADERSHIP

17. FACT

18. IT’S HARD FOR KIDS
AND FOTS TO BELIEVE THEY CAN MAKE IT OUT OF THE STREETS
TO THE BIG LEAGUES

19. HUSTLE
BELIEF
PASSION
REQUIRES

20. AND
A
ROLE
MODEL

21. TURKEY
AT
EUROLEAGUE
AFTER
8 YEARS

23. SPARK BRILLIANCE

24. FOT
15-19M
FOOTBALL
AN OBSESSION

25. DIFFERENTIATING WITH
ULTIMATE FOOTBALL CRITICISM
FROM ALL OTHER TEENS
AROUND THE WORLD.
MEET TURKISH FOT.

26. FOT
MOBILE>DIGITAL
CYBER SOCIAL
LOVES
CONNECTED TECH
FOLLOWS
NEW TECH
Source: MS Internal Research, 2016 Feb,
among 16-34 male audience

27. 2,4IX
HIGHER
TV VIEWERSHIP
DURING LIVE FOOTBALL EVENTS
Source: MS Internal Research, 2016 Feb,
among 16-34 male audience

28. ANOTHER SCREEN
-IS POSSIBLE
78
percent
2ND SCREEN
DURING LIVE GAMES
Source: MS Internal Research, 2016 Feb,
among 16-34 male audience

29. STRATEGY
Hijack a broadcast TV moment, and transform traditional TV viewing
into a more immersive, exclusive and personal brand experience.

30. EXECUTION
Audio signpost that automatically recognize sound from the TVC that creates a trigger which load a real-time interactive
360° video experience on mobile.
FOT could watch and interact with the film whilst also having a seamless link to purchase, with just one click taking them to
Nike.com and the jersey of their dreams.

31. MAKING IT HAPPEN
Brand
Positioning Point
Trigger
Moment
Asset Deployment
TV Ad SpotNational Game Half time 360 Locker Room
Experience on 2nd Screen

33. Most Awarded
Mobile Activation
in 2016
30+ local, regional
and global awards
2016 EMEA, Grand Prix
2016 Global, Special
Rubicon
GRAND PRIX

34. THANK YOU

35. Alison Fennah
Executive Business
Advisor, IAB Europe
MODERATOR PRESENTERS
Resh Sidhu
Creative Director,
Framestore
Esra Ezibay
Nike Client Lead,
Mindshare Turkey
Q&A

36. Thank you for attending
Visit www.iabeurope.eu – MIXX Awards area to view today’s case studies
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37. Marie-Clare Puffett,
Business Programmes Manager
puffett@iabeurope.eu
@iabeurope
/iab-europe
www.iabeurope.eu
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