CORPORATE STORYTELLING Let’s  tell each other some stories
Why Storytelling? <ul><li>Stories  </li></ul><ul><ul><li>relay information  </li></ul></ul><ul><ul><li>elicit excitement <...
Why Storytelling? <ul><li>How you say it….  </li></ul><ul><li>… just as important as what you say. </li></ul><ul><li>keep ...
What is Corporate Storytelling? <ul><li>drawing your audience into… </li></ul><ul><ul><li>your story  </li></ul></ul><ul><...
What is Corporate Storytelling? <ul><li>It's about crafting…  </li></ul><ul><ul><li>the right messages </li></ul></ul><ul>...
How do we tell your story? <ul><li>Together: </li></ul><ul><ul><li>We develop a plan, based on your goals </li></ul></ul><...
What are the tools of storytelling? <ul><li>Advertising </li></ul><ul><li>Social media  </li></ul><ul><li>Success stories ...
Who is James Frey? <ul><li>A communications generalist  </li></ul><ul><li>Twenty years experience in public and private se...
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Corporate Storytelling

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Corporate Storytelling

  1. 1. CORPORATE STORYTELLING Let’s tell each other some stories
  2. 2. Why Storytelling? <ul><li>Stories </li></ul><ul><ul><li>relay information </li></ul></ul><ul><ul><li>elicit excitement </li></ul></ul><ul><ul><li>invoke humour </li></ul></ul><ul><ul><li>engage thought </li></ul></ul><ul><li>We all have stories to tell. </li></ul>
  3. 3. Why Storytelling? <ul><li>How you say it…. </li></ul><ul><li>… just as important as what you say. </li></ul><ul><li>keep your audience listening. </li></ul>
  4. 4. What is Corporate Storytelling? <ul><li>drawing your audience into… </li></ul><ul><ul><li>your story </li></ul></ul><ul><ul><li>your organization </li></ul></ul><ul><ul><li>your abilities </li></ul></ul><ul><ul><li>your products and services </li></ul></ul><ul><li>It's about getting people to care about you. </li></ul>
  5. 5. What is Corporate Storytelling? <ul><li>It's about crafting… </li></ul><ul><ul><li>the right messages </li></ul></ul><ul><ul><li>using the right tools </li></ul></ul><ul><ul><li>Delivered at the right time </li></ul></ul><ul><ul><li>to the right audience. </li></ul></ul><ul><li>The goal is action. </li></ul>
  6. 6. How do we tell your story? <ul><li>Together: </li></ul><ul><ul><li>We develop a plan, based on your goals </li></ul></ul><ul><ul><li>We find what you want to say </li></ul></ul><ul><ul><li>We determine your true audience </li></ul></ul><ul><ul><li>We find the best tools </li></ul></ul><ul><li>We begin telling your story </li></ul>
  7. 7. What are the tools of storytelling? <ul><li>Advertising </li></ul><ul><li>Social media </li></ul><ul><li>Success stories </li></ul><ul><li>Feature writing </li></ul><ul><li>Employee profiles </li></ul><ul><li>Client testimonials </li></ul><ul><li>Brochures and kits </li></ul><ul><li>Internal communications </li></ul><ul><li>Websites </li></ul><ul><li>Speeches </li></ul><ul><li>Sales letters </li></ul><ul><li>News releases </li></ul><ul><li>Media relations </li></ul><ul><li>Project management </li></ul><ul><li>Public consultation </li></ul><ul><li>Training and presentations </li></ul>
  8. 8. Who is James Frey? <ul><li>A communications generalist </li></ul><ul><li>Twenty years experience in public and private sector, large and small organizations </li></ul><ul><li>Hundreds of communications projects -- large and small -- in all facets of communications </li></ul><ul><li>A skilled presenter and trainer in marketing and communications. </li></ul><ul><li>A published writer, editor and blogger. My blog is called Corporate Storytelling at www.freystorytelling.blogspot.com . </li></ul>

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