By Pauline Wambeti, Nuru International Kenya. This Presentation was one given during Humentum's Capacity for Humanity conference in Arusha, Tanzania in February 2018. This case study looks at how to successfully change community behaviors when moving programs from a cash-based to a cashless system. You will leave this session with best practices on training transfer, technology transfer, and capacity development in influencing change in uneducated communities.

1. 1
Capacity for Humanity Conference
Arusha | 2018
Instituting Behavior Change in Local
Communities

2. Local leaders capable of co-designing integrated solutions to end
extreme poverty in remote, rural areas throughout a nation
2
A Sustainable, Scalable Grassroots Model

3. Achieving Community Transformation
① Who’s in charge?-Systems, resources and
timelines that lead to change
② Demonstrated Capacity to address
challenges-are they unafraid of the future?
③ Available opportunities for renewable
investment
④ Scalable, not contained transformation
3

4. Behavior Change Approach-NIK
① Attitudes & Practices-Hunger, disease,
low literacy
② Leadership capacity-enabling meaningful
choices, ability to cope with shocks
③ Functional Structures/Partnerships-
nurture sustainability and scalability 4

5. Transitioning to a Cashless System
•Poor financial infrastructure (only one
commercial bank), limited resources
•Insecurity: cattle rustling, porous
borders, embezzlement, donor exit
•Poor road networks
•Low literacy 5

6. Success Drivers
•Locally led and
inclusive
•Demand driven
•Simple but
integrated
•Collaborative
•Innovation and
creativity

7. Outcomes
•Mobile money platforms
•Security and transparency
•Outlets-income generating
opportunities
•Cost-effective(less staff,
wider coverage)
•Enhanced data security
and accuracy
•Freed up farmers to pursue
other pressing needs

8. 8
Scaling
•Market information
•Early Warning Systems
•127 table banking groups(942
members)
•14 small holder co-operatives
•People Impacted: >23,900

9. 9
Successful Behavior
Change:
• Is a locally-led, long-term
and holistic investment
• Provides opportunities
for renewable investment
• Is Scalable

10. 10
Thank you