This document contains a content calendar for social media posts by Bank of Baroda for the month of January. It includes the type of content to be posted each week such as new year posts, home loan promotions, savings account information. It provides hashtags and images to be used for each post along with the objective of increasing home loans leads and social media engagement. The expected outcomes are a 3% increase in home loans, investment accounts, and social media followers.
Bob social media content calendar for home loan campaigns in January
1. Date Day Time Network
1/1/2019 tue 8:30am instagram/facebook
1/3/2019 thu 7:15pm instagram/facebook
1/5/2019 sat 6:15pm instagram/facebook
1/6/2019 sun 8:15am instagram/facebook
1/6/2019 sun 10:30am instagram/facebook
1/8/2019 tue 7:00pm instagram/facebook
1/9/2019 wed 6:30pm instagram/facebook
######## thu 7:15pm instagram/facebook
######## fri 6:30pm instagram/facebook
######## sat 6:00pm instagram/facebook/google
######## sun newspaper
######## the 8:00am instagram/facebook
######## the 8:00am instagram/facebook
######## the 7:30pm instagram/facebook
######## wed 6:45pm instagram/facebook
######## fri 7:15pm instagram/facebook
######## sat 6:30pm instagram/facebook/google
######## sun 7:30am newspaper
######## sun 8:15am instagram/facebook
######## mon 7:15pm instagram/facebook
######## tue 12:30pm instagram/facebook
######## wed 7:00am instagram/facebook
######## thu 6:45pm instagram/facebook
######## fri 7:15pm instagram/facebook
######## sat 7:30am instagram/facebook
######## sat 12:30pm instagram/facebook
######## sun 8:00am instagram/facebook/google/newspaper
######## mon 7:30pm instagram/facebook
Sales funnel:At action stage
competition:IDBI bank,PNB bank
Campaign:[1]why rent when you can buy?
Time :45days
[2] 38-45 [14%]
Brand:Bank of Baroda
Industry:banking and finance
Objectives:[1] Increase in home loans leads
[2]Increase in social media interaction
Platforms:[1]facebook
[2]instagram
[3]newspaper ads
Buyer persona:[1]28-36 [23%]
2. ######## tue 6:30pm instagram/facebook
######## web 7:30pm instagram/facebook
######## thu 6:30pm instagram/facebook
expected outcome:an 3%increase in home loans and investment/savings ac and social medai followers.
3. Type of content
new year post
atm infographs
home loan post
savings account post
pin full form
bob history
home loan post
safe e- banking
home loan post
ads about home loan
ads about home loan
makar sankranti
pongal
use of atm
memes on employes
home loan features
ads about home loan
ads about home loan
poll on interest rate of bob
memes on cheque
investment post
bob logo meaning
savings account post
memes on bank balance
republic day post
investment post
ads about investment
how to help teen make smart spending
CONTENT CALENDER FOR JANUARY BY HRITHIK
home loans leads
edia interaction
5. copy
May this year bring new happiness, new goals, new achievements and a lot of new inspirations on your life. Wishing you a year fully loaded with happiness
all you need to know about atm
why rent when you can buy
Start saving for your big dreams
personal identification number
founded by the Maharaja of Baroda, Maharaja Sayajirao Gaekwad III on 20 July 1908. 110 years old bank
home loans at 8.65%pa
Tipes for safe E-banking
a home is where the heart is. We help you buy your dream home today.
home loans at 8.65%pa. get your dream home today with bob home loans.
wishing everyone a happy makar sankranti
wish you a very happy pongal
get friendly with atm
no offence
why should you choose us
best home loan features any one can offer. Grab the best and get your dream home today
do you know the interest rate of bob
step by step you reach your goal so start investing for your future
Our logo is a unique representation of a universal symbol. It comprises dual ‘B’ letterforms that hold the rays of the rising sun. We call this the Baroda Sun.
It is never too early to encourage long-term savings.
lets tell the world how strong are we from inside and outside by celebrating republic day with pride and joy.
different types of investment one can choose from bank of baroda with the help of free investment planning session
help your kids know where to send and where not to spen there valuable money
CONTENT CALENDER FOR JANUARY BY HRITHIK
6. the trust we give you back
we are there to help you when there is no one to help you with our 24/7 customer support service.
newyork city holds the worlds highest corporate income tax at 46.2%
7. #hashtag content bucket
#dreambig #happy2019 Festivals
#atm #didyouknow Infographs
#sweethome #noplacelikehome post
#dreambig#money post
#pin did you know
#bob#finance historical post
#sweethome #noplacelikehome post
#besafe listicle
#sweethome #noplacelikehome post
ads
ads
#makarsankranti#festivels festivels
#pongal#festivels festivel
#atm #diy video
#memes memes
#sweethome #noplacelikehome post
ads
#noplacelikehome ads
#poll#rightwrong poll
#memes#cheque memes
#investment#Goal post
#bob#baroda post
#dreambig#money post
#memes post
#india#republicday Festivals
#bigdreams#investment post
#bigdreams ads
listicles