REDD's Apple Ale partnered with leading influencer marketing platform House Party, Inc. to drive targeted trial and authentic branded consumer content.

1. 1© 2015 House Party, Inc.
MillerCoors REDD’S Apple Ale partnered with leading
influencer marketing platform House Party, Inc. to drive:
© 2015 House Party, Inc.
 Reach
 Product Trial
 User-generated branded content

2. 2© 2015 House Party, Inc.
Highly targeted brand fans engaged with the brand and each other
during an eight week program, trying, buying and spreading the word
about REDD’s to the masses – in home, online and across social media
© 2015 House Party, Inc.

3. 3© 2015 House Party, Inc.
!
Facebook posts and comments
The Redd’s Apple Ale Shark Week Watch Party drove reach,
trial, authentic consumer content and a whole lot more…
Video
Photos
Instagram
Twitter
Impressions
Social shares
190,000+
101
2,002
159
3,585
4,993
Over 17 Million
Community posts and comments
At-Party Trials
18,960
© 2015 House Party, Inc.
6 cases of Redds, 9 pounds pulled pork (cooked in Redds!), a Shark Watermelon and 18 friends &
family = No more Redds and a night we will never forget. Thanks House Party and Redds Apple Ale for
our free party pack! #SharkWeekWithRedds #Sponsored @Chelsey Bauman
14,442