Nickelodeon partnered with House Party, Inc. to offer consumer the ultimate at-home viewing experience and provide advertisers with direct access to their biggest fans.

1. How Nickelodeon Brought the Kids’
Choice Awards Home Through
Community and Content
WOMMA Summit
November 3, 2015
Ned Berger
Consumer Marketing Manager,
Nickelodeon @NickelodeonTV
Chris Maher
CEO, House Party
@chrismaher20

2. 2© 2015 House Party, Inc.
Got kids? Then you probably
know the Kids’ Choice Awards…
• Annual awards show that airs on Nickelodeon honoring the year's
biggest TV, movie and music acts, as voted by Nickelodeon viewers
• Features numerous celebrity guests and musical acts…
• And SLIME!

3. 3© 2015 House Party, Inc.
Kids’ Choice Awards
Marketing Objective
Leverage all of our screens to deliver massive viewership

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EXTEND THE REACH OF
KCA PROMOTION Explore ways to
leverage influencers, build prestige via high-profile placements
and connect with the maker mindset.
CONVINCE THE KIDS WE DO REACH
Tell an engaging story that builds the relevance of the KCA—leverage the people they care
about. Give kids ownership of the show by embracing the themes of the maker movement to
get them involved beyond just voting.
NAVIGATE KIDS TO (AND
THROUGH) THE SHOW
Simplify our tune-in message across platforms and leverage on and off-channel
marketing throughout the show to get kids to stick around all show long.

5. 5© 2015 House Party, Inc.
CONVINCE KIDS THAT THE KIDS CHOICE
AWARDS ARE THE
PREMIERE CULTURAL EVENT OF THE YEAR.
Our Mission

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Check it out:

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Finding – and activating -- fans

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Meet the faces of the 2015
Kids Choice Awards

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Retail
On Air
Mobile
At Home
Social
Online
We extended the experience
across all consumer touch pointsCopyright*©2012*The*Nielsen*Company.*Confiden:al*and*proprietary.*
2*
THE*OPPORTUNITY*
80%*
women&control&
$9*TRILLION*
of&US&CPG&spending&
We’d&be&the&
3rd*LARGEST*
economy&in&the&world&

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Avid Nick fans shared and
amplified the experience online…

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… and off

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They tuned in big-time on the
Big Night…
#1
Nickelodeo
n Telecast
of the Year!

13. 13© 2015 House Party, Inc.
“We were so excited to be a part of the big show. Anything associated with kca got
our full attention. We watched more commercials instead of fast forwarding to make
sure we didn’t miss any announcements. We subscribed to the text alerts, voted
many times and began following on social media.” @engabeth
… and shared the love with key
advertising partners too

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The results speak for themselves…
https://dl.dropboxusercontent.com/u/106482947/KCA_38.mp4

15. 15© 2015 House Party, Inc.
Facebook posts and com
And as for that community
& content…
THEY EVEN BAKED CAKES….
21,000 Fans
creating over
23,000 pieces
of content!
Video
Photos
Instagram
Twitter
Impressions
Social shares
157,566
434
3,764
250
3,441
7,172
18,930,501
13,742
Shared posts and comments

16. 16© 2015 House Party, Inc.
Crabby patty cupcakes!
Slime cupcake

17. 17© 2015 House Party, Inc.
• Find the right partners
• Provide an authentic, shareable, integrated experience
• Include the right tools to amplify and extend that experience
Tips & Takeaways for creating
community, content… & tune in!

18. 18© 2015 House Party, Inc.
THANK YOU!
Ned Berger
Consumer Marketing Manager,
Nickelodeon @NickelodeonTV
Chris Maher
CEO, House Party
@chrismaher20