SlideShare a Scribd company logo
1 of 33
Download to read offline
© 2015 IPG Media Lab. Proprietary & Confidential
September 2015
Apps in the Living Room
Opportunities in Apple’s New TV Platform
WE ARE THE CREATIVE TECHNOLOGY ARM OF
© 2015 IPG Media Lab. Proprietary & Confidential
What Was Announced
© 2015 IPG Media Lab. Proprietary & Confidential
The Shift to Streaming
© 2015 IPG Media Lab. Proprietary & Confidential
Pay TV is Losing Subscribers
© 2015 IPG Media Lab. Proprietary & Confidential
7%
14%
38%
42%
Hulu Access
Amazon Prime Access
Netflix Access
SVOD Access
42% of US Households Subscribe to SVOD
© 2015 IPG Media Lab. Proprietary & Confidential
“TV viewing among adults 18-
to-24 is now down 20% versus
the first two nights of the
2014-15 season, and male usage
in that age range has withered
by nearly a quarter (24%).”
—AdAge, Where Did Everybody Go? TV Premiere Week
Ratings Sag As Young Viewers Vamoose, September 23, 2015
© 2015 IPG Media Lab. Proprietary & Confidential
What it Means
© 2015 IPG Media Lab. Proprietary & Confidential
Creation
A Collaboration Between Hollywood & Silicon Valley
© 2015 IPG Media Lab. Proprietary & Confidential
Discovery
Search, Personalization, & Curation
© 2015 IPG Media Lab. Proprietary & Confidential
Measurement
Accurate Measurement & Closed Attribution
© 2015 IPG Media Lab. Proprietary & Confidential
Why Apple
© 2015 IPG Media Lab. Proprietary & Confidential
Apple’s App Store is Roughly 2x as Big as Hollywood
© 2015 IPG Media Lab. Proprietary & Confidential
The Apple Monetization Ecosystem
1 Billion Users
© 2015 IPG Media Lab. Proprietary & Confidential
for

digital content
The Apple Monetization Ecosystem
1 Billion Users
© 2015 IPG Media Lab. Proprietary & Confidential
for

digital content
for

physical goods
The Apple Monetization Ecosystem
1 Billion Users
© 2015 IPG Media Lab. Proprietary & Confidential
for

digital content
for

physical goods
for

advertising
The Apple Monetization Ecosystem
1 Billion Users
© 2015 IPG Media Lab. Proprietary & Confidential
for

digital content
for

physical goods
for

advertising
The Apple Monetization Ecosystem
1 Billion Users
© 2015 IPG Media Lab. Proprietary & Confidential
for

digital content
for

physical goods
for

advertising
The Apple Monetization Ecosystem
1 Billion Users
© 2015 IPG Media Lab. Proprietary & Confidential
for

digital content
for

physical goods
for

advertising
The Apple Monetization Ecosystem
1 Billion Users & A Closed Attribution Loop
© 2015 IPG Media Lab. Proprietary & Confidential
What We Can Do Today
© 2015 IPG Media Lab. Proprietary & Confidential
Owned Apps
Video Content & Games
© 2015 IPG Media Lab. Proprietary & Confidential
Owned Apps
Social Utilities
© 2015 IPG Media Lab. Proprietary & Confidential
Owned Apps
Blended Content
© 2015 IPG Media Lab. Proprietary & Confidential
Brand Integration
Click-to-Buy
© 2015 IPG Media Lab. Proprietary & Confidential
Brand Integration
Send-to-Phone
© 2015 IPG Media Lab. Proprietary & Confidential
Brand Integration
Target Audiences Without Ads
© 2015 IPG Media Lab. Proprietary & Confidential
How It Fits Strategically
© 2015 IPG Media Lab. Proprietary & Confidential
A Big New Target
Emerging Platform Strategy
© 2015 IPG Media Lab. Proprietary & Confidential
A Big New Target
Emerging Platform Strategy
Optimize & Experiment
© 2015 IPG Media Lab. Proprietary & Confidential
A Big New Target
Emerging Platform Strategy
Optimize & Experiment
Reach Audiences Without Ads
© 2015 IPG Media Lab. Proprietary & Confidential
A Big New Target
Emerging Platform Strategy
Optimize & Experiment
Reach Audiences Without Ads
Close Loops with Apple Pay
© 2015 IPG Media Lab. Proprietary & Confidential
Thank You
Adam Simon
Director of Strategy, IPG Media Lab
@adamjsimon
Apps in the Living Room
Opportunities in Apple’s New TV Platform

More Related Content

What's hot

Future of Digital Marketing Indonesia
Future of Digital Marketing IndonesiaFuture of Digital Marketing Indonesia
Future of Digital Marketing IndonesiaDaniel Mourad
 
Taking AIM: Top 10 App Install Marketing Trends | Paul West
Taking AIM: Top 10 App Install Marketing Trends | Paul WestTaking AIM: Top 10 App Install Marketing Trends | Paul West
Taking AIM: Top 10 App Install Marketing Trends | Paul WestJessica Tams
 
Interactive Radio In Atlanta
Interactive Radio In AtlantaInteractive Radio In Atlanta
Interactive Radio In AtlantaMike Copeland
 
ADI State Of Digital Video
ADI State Of Digital VideoADI State Of Digital Video
ADI State Of Digital VideoAdobe
 
F1 Infographics A3 Final
F1 Infographics A3 FinalF1 Infographics A3 Final
F1 Infographics A3 FinalLamiya Boumlaki
 
Is Consolidation Making Programmatic an Omnichannel Savior?
Is Consolidation Making Programmatic an Omnichannel Savior?Is Consolidation Making Programmatic an Omnichannel Savior?
Is Consolidation Making Programmatic an Omnichannel Savior?Digiday
 
The APIs of Me - Virtualizing Channels and Devices
The APIs of Me - Virtualizing Channels and DevicesThe APIs of Me - Virtualizing Channels and Devices
The APIs of Me - Virtualizing Channels and DevicesApigee | Google Cloud
 
Top 10 Mobile User Acquisition Trends - AdColony
Top 10 Mobile User Acquisition Trends - AdColonyTop 10 Mobile User Acquisition Trends - AdColony
Top 10 Mobile User Acquisition Trends - AdColonyAdColony
 
Exponential - npower
Exponential - npowerExponential - npower
Exponential - npowerIAB Europe
 
Television extended, 10.06.14
Television extended, 10.06.14Television extended, 10.06.14
Television extended, 10.06.14Chris Pfaff
 
Cake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter UpdatesCake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter UpdatesCake
 
Qonversion benchmarks 1.0
Qonversion benchmarks 1.0Qonversion benchmarks 1.0
Qonversion benchmarks 1.0QONVERSION
 
Enigeering the Word of Mouth
Enigeering the Word of MouthEnigeering the Word of Mouth
Enigeering the Word of MouthConnected-Blog
 
Reliv International LunaRich Campaign
Reliv International LunaRich CampaignReliv International LunaRich Campaign
Reliv International LunaRich CampaignMark Murphy
 
Mobile device market statistics 2014 by RapidValue Solutions
Mobile device market statistics 2014 by RapidValue SolutionsMobile device market statistics 2014 by RapidValue Solutions
Mobile device market statistics 2014 by RapidValue SolutionsRapidValue
 
GfK - Global Smartphone report
GfK - Global Smartphone reportGfK - Global Smartphone report
GfK - Global Smartphone reportGfK
 
Google's Mobile friendly update 21st april few questions and answers
Google's Mobile friendly update 21st april few questions and answersGoogle's Mobile friendly update 21st april few questions and answers
Google's Mobile friendly update 21st april few questions and answersZoom Web Media
 
20190627 JAMES Personalised Newsletters for Publishers - IME Slides
20190627 JAMES  Personalised Newsletters for Publishers - IME Slides20190627 JAMES  Personalised Newsletters for Publishers - IME Slides
20190627 JAMES Personalised Newsletters for Publishers - IME SlidesTwipe Mobile Solutions
 
Survey Insights Into Brands & User-Generated Video Content
Survey Insights Into Brands & User-Generated Video ContentSurvey Insights Into Brands & User-Generated Video Content
Survey Insights Into Brands & User-Generated Video ContentBrickfish
 
20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...
20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...
20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...Maxus Belgium
 

What's hot (20)

Future of Digital Marketing Indonesia
Future of Digital Marketing IndonesiaFuture of Digital Marketing Indonesia
Future of Digital Marketing Indonesia
 
Taking AIM: Top 10 App Install Marketing Trends | Paul West
Taking AIM: Top 10 App Install Marketing Trends | Paul WestTaking AIM: Top 10 App Install Marketing Trends | Paul West
Taking AIM: Top 10 App Install Marketing Trends | Paul West
 
Interactive Radio In Atlanta
Interactive Radio In AtlantaInteractive Radio In Atlanta
Interactive Radio In Atlanta
 
ADI State Of Digital Video
ADI State Of Digital VideoADI State Of Digital Video
ADI State Of Digital Video
 
F1 Infographics A3 Final
F1 Infographics A3 FinalF1 Infographics A3 Final
F1 Infographics A3 Final
 
Is Consolidation Making Programmatic an Omnichannel Savior?
Is Consolidation Making Programmatic an Omnichannel Savior?Is Consolidation Making Programmatic an Omnichannel Savior?
Is Consolidation Making Programmatic an Omnichannel Savior?
 
The APIs of Me - Virtualizing Channels and Devices
The APIs of Me - Virtualizing Channels and DevicesThe APIs of Me - Virtualizing Channels and Devices
The APIs of Me - Virtualizing Channels and Devices
 
Top 10 Mobile User Acquisition Trends - AdColony
Top 10 Mobile User Acquisition Trends - AdColonyTop 10 Mobile User Acquisition Trends - AdColony
Top 10 Mobile User Acquisition Trends - AdColony
 
Exponential - npower
Exponential - npowerExponential - npower
Exponential - npower
 
Television extended, 10.06.14
Television extended, 10.06.14Television extended, 10.06.14
Television extended, 10.06.14
 
Cake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter UpdatesCake & Socialyse January 2016 Twitter Updates
Cake & Socialyse January 2016 Twitter Updates
 
Qonversion benchmarks 1.0
Qonversion benchmarks 1.0Qonversion benchmarks 1.0
Qonversion benchmarks 1.0
 
Enigeering the Word of Mouth
Enigeering the Word of MouthEnigeering the Word of Mouth
Enigeering the Word of Mouth
 
Reliv International LunaRich Campaign
Reliv International LunaRich CampaignReliv International LunaRich Campaign
Reliv International LunaRich Campaign
 
Mobile device market statistics 2014 by RapidValue Solutions
Mobile device market statistics 2014 by RapidValue SolutionsMobile device market statistics 2014 by RapidValue Solutions
Mobile device market statistics 2014 by RapidValue Solutions
 
GfK - Global Smartphone report
GfK - Global Smartphone reportGfK - Global Smartphone report
GfK - Global Smartphone report
 
Google's Mobile friendly update 21st april few questions and answers
Google's Mobile friendly update 21st april few questions and answersGoogle's Mobile friendly update 21st april few questions and answers
Google's Mobile friendly update 21st april few questions and answers
 
20190627 JAMES Personalised Newsletters for Publishers - IME Slides
20190627 JAMES  Personalised Newsletters for Publishers - IME Slides20190627 JAMES  Personalised Newsletters for Publishers - IME Slides
20190627 JAMES Personalised Newsletters for Publishers - IME Slides
 
Survey Insights Into Brands & User-Generated Video Content
Survey Insights Into Brands & User-Generated Video ContentSurvey Insights Into Brands & User-Generated Video Content
Survey Insights Into Brands & User-Generated Video Content
 
20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...
20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...
20140423 - Feed your inspiration breakfast 'Mobile' - New Media Behavior and ...
 

Similar to Adam Simon - Apps in the Living Room: Opportunities in Apple’s New TV Platform

Apps in the Living Room: Opportunities in Apple's New TV Platform
Apps in the Living Room: Opportunities in Apple's New TV PlatformApps in the Living Room: Opportunities in Apple's New TV Platform
Apps in the Living Room: Opportunities in Apple's New TV PlatformAdam Simon
 
Deconstructing Branded Content: The Global Guide To What Works
Deconstructing Branded Content: The Global Guide To What WorksDeconstructing Branded Content: The Global Guide To What Works
Deconstructing Branded Content: The Global Guide To What WorksIPG Media Lab
 
Getting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile MarketingGetting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile MarketingRay Pun
 
2015 Virtual Reality Consumer Study by Greenlight Insights
2015 Virtual Reality Consumer Study by Greenlight Insights2015 Virtual Reality Consumer Study by Greenlight Insights
2015 Virtual Reality Consumer Study by Greenlight InsightsGreenlight VR
 
When Content Meets Data, Big Things Happen - Peter Krmpotic, Adobe
When Content Meets Data, Big Things Happen - Peter Krmpotic, AdobeWhen Content Meets Data, Big Things Happen - Peter Krmpotic, Adobe
When Content Meets Data, Big Things Happen - Peter Krmpotic, AdobeNewsCred
 
[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !
[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW ![HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !
[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !HUB INSTITUTE
 
"La investigación como generador de contenido" Stacie de Armas
"La investigación como generador de contenido" Stacie de Armas"La investigación como generador de contenido" Stacie de Armas
"La investigación como generador de contenido" Stacie de ArmasPRORP México
 
Adobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and RoadmapAdobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and RoadmapLoni Stark
 
The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...
The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...
The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...Shoaib Alam
 
Seokmin Moon Lineable #WearablesEurope
Seokmin Moon Lineable #WearablesEuropeSeokmin Moon Lineable #WearablesEurope
Seokmin Moon Lineable #WearablesEurope3GDR
 
Developing a viable wearable technology business to penetrate into the mass m...
Developing a viable wearable technology business to penetrate into the mass m...Developing a viable wearable technology business to penetrate into the mass m...
Developing a viable wearable technology business to penetrate into the mass m...Seokmin Moon
 
Social Media Marketing Trends To Watch For In 2016
Social Media Marketing Trends To Watch For In 2016Social Media Marketing Trends To Watch For In 2016
Social Media Marketing Trends To Watch For In 2016The Archer Group
 
Connected Experiences: From Websites to Wearables to Whatever
Connected Experiences: From Websites to Wearables to WhateverConnected Experiences: From Websites to Wearables to Whatever
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
 
RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...
RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...
RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...Ron Vining
 
Stay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid ContentStay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid ContentAdobe Experience Cloud
 
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer Webinar: Programmatic Advertising 2015 OutlookeMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer Webinar: Programmatic Advertising 2015 OutlookeMarketer
 
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
 
Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...
Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...
Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...CA Technologies
 
Adobe Digital Index Q1 2015 Digital Video Report
Adobe Digital Index Q1 2015 Digital Video ReportAdobe Digital Index Q1 2015 Digital Video Report
Adobe Digital Index Q1 2015 Digital Video ReportHidden Marketing
 

Similar to Adam Simon - Apps in the Living Room: Opportunities in Apple’s New TV Platform (20)

Apps in the Living Room: Opportunities in Apple's New TV Platform
Apps in the Living Room: Opportunities in Apple's New TV PlatformApps in the Living Room: Opportunities in Apple's New TV Platform
Apps in the Living Room: Opportunities in Apple's New TV Platform
 
Deconstructing Branded Content: The Global Guide To What Works
Deconstructing Branded Content: The Global Guide To What WorksDeconstructing Branded Content: The Global Guide To What Works
Deconstructing Branded Content: The Global Guide To What Works
 
Getting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile MarketingGetting Your Boss Excited about Mobile Marketing
Getting Your Boss Excited about Mobile Marketing
 
2015 Virtual Reality Consumer Study by Greenlight Insights
2015 Virtual Reality Consumer Study by Greenlight Insights2015 Virtual Reality Consumer Study by Greenlight Insights
2015 Virtual Reality Consumer Study by Greenlight Insights
 
When Content Meets Data, Big Things Happen - Peter Krmpotic, Adobe
When Content Meets Data, Big Things Happen - Peter Krmpotic, AdobeWhen Content Meets Data, Big Things Happen - Peter Krmpotic, Adobe
When Content Meets Data, Big Things Happen - Peter Krmpotic, Adobe
 
[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !
[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW ![HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !
[HUBFORUM SINGAPORE] HUB INSTITUTE, Digital Transformation is NOW !
 
"La investigación como generador de contenido" Stacie de Armas
"La investigación como generador de contenido" Stacie de Armas"La investigación como generador de contenido" Stacie de Armas
"La investigación como generador de contenido" Stacie de Armas
 
Adobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and RoadmapAdobe Experience Manager Vision and Roadmap
Adobe Experience Manager Vision and Roadmap
 
Marketing in the Age of Mobile
Marketing in the Age of MobileMarketing in the Age of Mobile
Marketing in the Age of Mobile
 
The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...
The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...
The Role of Mobile Web in Optimizing Sales, Service & Cross-sell - with Comca...
 
Seokmin Moon Lineable #WearablesEurope
Seokmin Moon Lineable #WearablesEuropeSeokmin Moon Lineable #WearablesEurope
Seokmin Moon Lineable #WearablesEurope
 
Developing a viable wearable technology business to penetrate into the mass m...
Developing a viable wearable technology business to penetrate into the mass m...Developing a viable wearable technology business to penetrate into the mass m...
Developing a viable wearable technology business to penetrate into the mass m...
 
Social Media Marketing Trends To Watch For In 2016
Social Media Marketing Trends To Watch For In 2016Social Media Marketing Trends To Watch For In 2016
Social Media Marketing Trends To Watch For In 2016
 
Connected Experiences: From Websites to Wearables to Whatever
Connected Experiences: From Websites to Wearables to WhateverConnected Experiences: From Websites to Wearables to Whatever
Connected Experiences: From Websites to Wearables to Whatever
 
RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...
RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...
RON VINING: Futurist Marketer | Brand Advisor | CXO Speaker at Asia CEO Forum...
 
Stay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid ContentStay Relevant on Facebook with Paid Content
Stay Relevant on Facebook with Paid Content
 
eMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer Webinar: Programmatic Advertising 2015 OutlookeMarketer Webinar: Programmatic Advertising 2015 Outlook
eMarketer Webinar: Programmatic Advertising 2015 Outlook
 
Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)Add rocket fuel to your digital marketing (Innotech Austin 2014)
Add rocket fuel to your digital marketing (Innotech Austin 2014)
 
Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...
Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...
Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...
 
Adobe Digital Index Q1 2015 Digital Video Report
Adobe Digital Index Q1 2015 Digital Video ReportAdobe Digital Index Q1 2015 Digital Video Report
Adobe Digital Index Q1 2015 Digital Video Report
 

More from MediaPost

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?MediaPost
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataMediaPost
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsMediaPost
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without CookiesMediaPost
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!MediaPost
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on AmazonMediaPost
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? MediaPost
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusMediaPost
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyMediaPost
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
 

More from MediaPost (20)

Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media PlanningVisible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
 
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
 
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
 
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie WorldFirst-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
 
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
 
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
 
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & DataSustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
 
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey ResultsSearch and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
 
Reaching Buyers Without Cookies
Reaching Buyers Without CookiesReaching Buyers Without Cookies
Reaching Buyers Without Cookies
 
Cookie Apocalypse!!!
Cookie Apocalypse!!!Cookie Apocalypse!!!
Cookie Apocalypse!!!
 
Leveraging Performance Video on Amazon
Leveraging Performance Video on AmazonLeveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
 
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit SurveyMediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
 
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
 
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common? What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
 
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media PlaybookTurning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
 
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to PersonalizationRestaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
 
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with RokuDelivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
 
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing CalculusFocus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
 
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset EfficiencyThree Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
 
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersThe QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
 

Recently uploaded

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectivelyMarianna Nakou
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Recently uploaded (20)

Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Scrum Events & How to run them effectively
Scrum Events & How to run them effectivelyScrum Events & How to run them effectively
Scrum Events & How to run them effectively
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Adam Simon - Apps in the Living Room: Opportunities in Apple’s New TV Platform

  • 1. © 2015 IPG Media Lab. Proprietary & Confidential September 2015 Apps in the Living Room Opportunities in Apple’s New TV Platform
  • 2. WE ARE THE CREATIVE TECHNOLOGY ARM OF
  • 3. © 2015 IPG Media Lab. Proprietary & Confidential What Was Announced
  • 4. © 2015 IPG Media Lab. Proprietary & Confidential The Shift to Streaming
  • 5. © 2015 IPG Media Lab. Proprietary & Confidential Pay TV is Losing Subscribers
  • 6. © 2015 IPG Media Lab. Proprietary & Confidential 7% 14% 38% 42% Hulu Access Amazon Prime Access Netflix Access SVOD Access 42% of US Households Subscribe to SVOD
  • 7. © 2015 IPG Media Lab. Proprietary & Confidential “TV viewing among adults 18- to-24 is now down 20% versus the first two nights of the 2014-15 season, and male usage in that age range has withered by nearly a quarter (24%).” —AdAge, Where Did Everybody Go? TV Premiere Week Ratings Sag As Young Viewers Vamoose, September 23, 2015
  • 8. © 2015 IPG Media Lab. Proprietary & Confidential What it Means
  • 9. © 2015 IPG Media Lab. Proprietary & Confidential Creation A Collaboration Between Hollywood & Silicon Valley
  • 10. © 2015 IPG Media Lab. Proprietary & Confidential Discovery Search, Personalization, & Curation
  • 11. © 2015 IPG Media Lab. Proprietary & Confidential Measurement Accurate Measurement & Closed Attribution
  • 12. © 2015 IPG Media Lab. Proprietary & Confidential Why Apple
  • 13. © 2015 IPG Media Lab. Proprietary & Confidential Apple’s App Store is Roughly 2x as Big as Hollywood
  • 14. © 2015 IPG Media Lab. Proprietary & Confidential The Apple Monetization Ecosystem 1 Billion Users
  • 15. © 2015 IPG Media Lab. Proprietary & Confidential for
 digital content The Apple Monetization Ecosystem 1 Billion Users
  • 16. © 2015 IPG Media Lab. Proprietary & Confidential for
 digital content for
 physical goods The Apple Monetization Ecosystem 1 Billion Users
  • 17. © 2015 IPG Media Lab. Proprietary & Confidential for
 digital content for
 physical goods for
 advertising The Apple Monetization Ecosystem 1 Billion Users
  • 18. © 2015 IPG Media Lab. Proprietary & Confidential for
 digital content for
 physical goods for
 advertising The Apple Monetization Ecosystem 1 Billion Users
  • 19. © 2015 IPG Media Lab. Proprietary & Confidential for
 digital content for
 physical goods for
 advertising The Apple Monetization Ecosystem 1 Billion Users
  • 20. © 2015 IPG Media Lab. Proprietary & Confidential for
 digital content for
 physical goods for
 advertising The Apple Monetization Ecosystem 1 Billion Users & A Closed Attribution Loop
  • 21. © 2015 IPG Media Lab. Proprietary & Confidential What We Can Do Today
  • 22. © 2015 IPG Media Lab. Proprietary & Confidential Owned Apps Video Content & Games
  • 23. © 2015 IPG Media Lab. Proprietary & Confidential Owned Apps Social Utilities
  • 24. © 2015 IPG Media Lab. Proprietary & Confidential Owned Apps Blended Content
  • 25. © 2015 IPG Media Lab. Proprietary & Confidential Brand Integration Click-to-Buy
  • 26. © 2015 IPG Media Lab. Proprietary & Confidential Brand Integration Send-to-Phone
  • 27. © 2015 IPG Media Lab. Proprietary & Confidential Brand Integration Target Audiences Without Ads
  • 28. © 2015 IPG Media Lab. Proprietary & Confidential How It Fits Strategically
  • 29. © 2015 IPG Media Lab. Proprietary & Confidential A Big New Target Emerging Platform Strategy
  • 30. © 2015 IPG Media Lab. Proprietary & Confidential A Big New Target Emerging Platform Strategy Optimize & Experiment
  • 31. © 2015 IPG Media Lab. Proprietary & Confidential A Big New Target Emerging Platform Strategy Optimize & Experiment Reach Audiences Without Ads
  • 32. © 2015 IPG Media Lab. Proprietary & Confidential A Big New Target Emerging Platform Strategy Optimize & Experiment Reach Audiences Without Ads Close Loops with Apple Pay
  • 33. © 2015 IPG Media Lab. Proprietary & Confidential Thank You Adam Simon Director of Strategy, IPG Media Lab @adamjsimon Apps in the Living Room Opportunities in Apple’s New TV Platform