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Horace L. Melton
Curriculum Vitae
Department of Marketing
College of Business
Illinois State University
Normal, IL 61790-5590
(309) 438-3845 (office)
hlmelto@ilstu.edu
Education
Ph.D. Business Administration – December 2007
College of Business, Florida State University, Tallahassee, FL (Major: Marketing/Minor: Organizational
Behavior)
Dissertation topic: A Framework for Effective Customer and Frontline Employee Involvement in New
Service Development
Master of Business Administration – Columbia University, New York, NY (Executive MBA Program)
Bachelor of Arts – Harvard University, Cambridge, MA (Major: Economics)
Research and Teaching Experience
Illinois State University (August 2007 – present)
Interim Chairperson, Department of Marketing, College of Business (July 2016 – present)
Associate Professor of Marketing, College of Business (August 2013 – present)
Assistant Professor of Marketing, College of Business (August 2007 – July 2013)
Courses Taught – Introduction to Marketing Analytics, Marketing Research, Honors Introduction to
Marketing Management, Marketing Concepts, Product Development Management, and Foundations of
Integrated Marketing Communication; co-taught International Marketing Research seminar
Florida State University (2003 – July 2007)
Doctoral program, College of Business
Courses Taught - Consumer Behavior, Customer Relationship Management and Service Operations
Management
Industry Experience
Assistant Vice-President (2000-2002) - Metropolitan Life Insurance Company (MetLife) – Individual
Business Department, Bridgewater, NJ
Directed a team of internal personnel and outside consultants in enhancement of the selection process
and development/validation of selection instruments for a 6,000-person financial services sales force.
Director (1996-1999) – Metropolitan Life Insurance Company (MetLife) – Individual Business
Department, Bridgewater, NJ
Conducted market research, designed and implemented a marketing program to increase brand
awareness and sales of retail financial services in an ethnic target market.
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Directed the design, development and implementation of computer-based employee selection tools,
which accelerated the hiring process and improved the retention of quality candidates for the financial
services sales representative position.
Publications
Melton, Horace L. and Michael D. Hartline (2015), “Customer and Employee Co-Creation of Radical
Service Innovations,” Journal of Services Marketing, 29 (2), 112 - 123.
Melton, Horace L. and Michael D. Hartline (2013), “Employee Collaboration, Learning Orientation and
New Service Development Performance,” Journal of Service Research. 16 (1), 67-81.
Kaufman, Peter A., Horace L. Melton, Iris Varner, Mark Hoelscher, Klaus Schmidt, Aslihan D. Spaulding
(2011), “Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of
Foreign Study and Research-intensive Marketing Programs,” Journal of Marketing Education, 33 (3),
285-294.
Taylor, Steven A., Stephen A. Goodwin, Horace L. Melton, and Gary L. Hunter (2011), "An Analysis of
the Student Course Engagement Questionnaire (SCEQ) in Large-Section Principles Classes," Journal on
Excellence in College Teaching. 22 (1), 29-57.
Taylor, Steven A., Gary L. Hunter, Horace L. Melton, and Stephen A. Goodwin (2011), “Student
Engagement and Marketing Classes,” Journal of Marketing Education, 33 (1), 73-92.
Melton, Horace L. and Michael D. Hartline (2010), “Customer and Frontline Employee Influence on New
Service Development Performance,” Journal of Service Research, 13 (4), 411-425.
Giunipero, Larry C., Diane Denslow, and Horace L. Melton (2008), “Risk Propensity, Risk Perception
and Business Plan Formalisation: A Conceptual Investigation,” International Journal of Entrepreneurship
and Innovation Management, 8 (4), 397–416.
DeWitt, Tom, Larry Giunipero, and Horace Melton (2006), “Clusters and Supply Chain Management:
The Amish Experience,” International Journal of Physical Distribution & Logistics Management, 36 (4),
289-308.
Conference Proceedings
Melton, Horace L. (2016), “Supplier Participation in New Service Development: A Service-Dominant
Logic Perspective,” American Marketing Association Summer Marketing Educators’ Conference, Atlanta,
GA.
Kaufman, Peter A., Fred W. Langrehr, and Horace L. Melton (2011), “Building Student Professional
Confidence via Conference Calling Experience,” Marketing Management Association Fall Educators’
Conference, St. Louis, MO.
Melton, Horace (2007), “Customer and Frontline Employee Influence on New Service Development
Outcomes: An Exploratory Study,” Decision Sciences Institute Mini-Conference on Service Science,
Pittsburgh, PA.
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Melton, Horace (2006), “Influence Strategies in Supply Chain Management,” American Marketing
Association Winter Marketing Educators' Conference (Inter-Firm Issues track), St. Petersburg Beach, FL
Melton, Horace (2006), “Structural Antecedents of Market, Learning and Entrepreneurial Orientation,”
Academy of Marketing Science Conference, San Antonio, TX.
Melton, Horace (2005), “The Effect of Customer Emotion on Individual Frontline Employee and
Workgroup Affect, Behavior and Outcomes,” American Marketing Association Summer Marketing
Educators’ Conference, San Francisco, CA.
Gallagher, Vickie Coleman, Mary Dana Laird, and Horace Melton (2005), “The Interaction of Political
Skill and Political Decision-Making on Job Satisfaction,” Southern Management Association Meeting,
Charleston, SC.
Melton, Horace (2004), “Antecedents of Cognitive Brand Loyalty,” Society for Marketing Advances
Conference, St, Petersburg Beach, FL.
Book Chapter
Taylor, Steven A., Chiharu Ishida, and Horace Melton (2014), "A Meta-Analytic Investigation of the
Antecedents of Digital Piracy," in Handbook of Service Marketing Research, Roland Rust and Ming-Hui
Huang (Eds.). United Kingdom: Edward Elgar Publishing Ltd.
Additional Professional Experience
New Product and Service Development Workshop (2012) – developed and delivered a two-day workshop
on new product and new service development for managers and executives of a leading multi-billion
dollar enterprise in the agricultural sector; workshop conducted at the College of Business, Illinois State
University, Normal, IL.
Service Contributions
Illinois State University
Member, Department of Marketing DFSC (2015-2016)
Chairperson, College of Business Human Resources Development Team (2014-2015, 2013-2014)
Secretary, College of Business Coordinating Team (2014-2015)
Member, College of Business Coordinating Team (2013-2014)
Member, College of Business Human Resources Development Team (2012-2013, 2011-2012)
Member, Department of Marketing Faculty Recruiting Team (summer and fall 2015)
Member, Department of Marketing Faculty Recruiting Team (summer and fall 2011)
Member, College of Business Dean Search Committee (summer 2008)
Awards
2014 Department of Marketing Chairperson Faculty Scholar Grant Recipient
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Professional Designations
Charted Life Underwriter (CLU)
Chartered Financial Consultant (ChFC)
Membership
American Marketing Association
