March Social Updates that might affect your marketing and advertising! Find out what's going on with: 🐦 Twitter's tools for ad reduction 📌 Pinterest Premier Spotlight ads 🔎 TikTok's focus on search & more!

1. March 2023
SOCIAL MARKETING UPDATES

2. TWITTER’S TURN-AROUND
Users to get more control over the ads they see
Twitter is currently working on a new feature that will
give users more control over the types of ads they see
on the app.
This includes opting out of ads in certain sensitive
categories. Since the feature is still under
development, the only available topic at the moment is
gambling. But it’s expected that the number of topics
will increase and will include arms and ammunition,
alcohol, etc..
Enabling the feature does not mean that the user
won’t see any ads from the selected topics; instead,
the number of ads will be dropped to a minimum but
won’t be eliminated from the feed.
With this new targeting scheme, Twitter hopes to
provide users with a more personalised experience
while also addressing their concerns around sensitive
ad categories.

3. Pinterest are testing a new ‘premiere spotlight’ ad
feature in which a company pays to feature at the
top of the page, with the advertisement featuring in
the forefront. This will be major exposure boost.
The Premiere Spotlight lasts 24 hours on the
Pinterest home page and gives advertisers the
ability to add a CTA to direct their audience to visit
their site.
Pinterest hasn’t released the o
ffi
cial costs of the ad
unit as yet, but it seems likely to be a premium
option, which may make it a lesser consideration for
the majority.
PINTEREST’S PREMIER SPOTLIGHT ADS
New ad placement to boost exposure

4. NEW AD TYPES COMING TO META
META are looking to improve targeting with 2 new ad types
META has recently announced the testing of two new ad
types aimed at improving ad targeting and providing more
bene
fi
cial promotions for local audiences.
Manager Partner Ads
Manager Partner Ads will enable retailers to partner
with retail media networks, via their CPG partners, to
improve their ad targeting, which will provide new
options for ad personalisation. The system essentially
enables retailers to incorporate their own CRM data,
via a media network/partner, to enhance their ad
targeting.
Local Inventory Ads
Local inventory ads will enable businesses to
dynamically target users near their stores ‘with
relevant product availability and pricing’, providing
advertisers with another way to reach local audiences
with highly relevant, dynamic promotions.

5. TIKTOK ENTER THE SEARCH MARKET
TIKTOK ARE FOCUSING ON KEYWORD ABILITIES FOR
ADVERTISING PURPOSES
Though the platform is not yet ready to launch, a TikTok
representative has revealed that the company is in the
early stages of development, with a focus on keyword
abilities for advertising purposes.
The main reason behind TikTok's move into the search
platform space is due to the growing trend of younger
audiences using TikTok as a search engine.
This provides an opportunity for businesses to capture
these audiences through a new platform by bidding on
certain keywords for targeted advertising. By creating a
search platform, TikTok aims to o
ff
er a new way for
advertisers to reach younger audiences and capitalise on
the growing trend of social media platforms as a search
engine.

6. INSTAGRAM REMINDER ALERT ADS
New ad placement to boost exposure
Reminder Ads
Instagram is testing a new ad format that makes it
easier for businesses to announce, remind and
notify people of future events or launches that they
might be interested in.
With this new format, people can opt in to
convenient reminders and receive three
noti
fi
cations from Instagram one day before, 15
minutes before and at the time of the event.
Ads in Search Results
Instagram is also testing ads within the search
results. Ads will show up in the feed that people
can scroll when they tap into a post from search
results. For instance, someone who is searching for
beauty products will see advertisements related to
that category. This is expected to roll out globally
over the coming months.

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