Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
7. January: Knowing Your Social Fitness
• Are you entirely new to social media?
• Are you a veteran?
• What social sites are you using and how?
• How would I rate my company’s use of social
media?
• Where are there opportunities to grow or
improve your social media presence?
• In what areas do you excel at using social media
in your business?
14. Ways to Measure Success
• Social presence: Number of followers or fans
• Traffic to website: Google/Alexa
• Social mentions across platforms: hashtags,
tags, comments
• Share of social conversations: versus
competition or the industry
• Social influence
16. HowSociable measures a brand’s
presence across social media.
HowSociable measures a brand’s presence across social sites like Facebook, Twitter,
YouTube, and LinkedIn — up to 36 in all — and computes a numerical score to quantify
it.
17. Social Mention aggregates results
into a single stream.
Social Mention is a free social media search and analysis platform that aggregates user-
generated content from across the web into a single information stream.
Not only does it pull content in real-time, Social Mention analyzes the data to reveal
metrics such as reach, sentiment, and share of voice.
18. WhosTalkin is useful for getting a
snapshot of conversations.
WhosTalkin is a social media search tool that allows users to search for conversations
based on topics. While not as full-featured as the sites listed above, it can be used to get
a snapshot of conversations taking place across the social web at a given time.
21. Devote more time to listening in.
Social media isn’t just about
outbound communications.
22. Be a Social Listener
• 79% of social media
marketers say they monitor
social media for mentions of
their business several times
a week.
• 73% of social media
marketers say they monitor
social media for industry
conversations several times
a week.
25. Some Suggestions
• Post company updates
• Share industry news and developments
• Ask questions
• Hold contests
• Put out shareable coupons or giveaways
27. Find ways to connect with your
online audience with offline
activities
28. Some Suggestions
• Selfie-Fansign Contest
• Raffle off event tickets (you’re a sponsor)
• Invite followers/fans for a Plant Tour or Store
Visit and they get goodies
• Organize a Grand Meet-up
34. Make your social platforms do
their double-duty with other
marketing efforts
35. Some Suggestions
• Direct followers/fans to join email lists
• Ask followers/fans to refer your business to
others
• Build your customer profile with information
from your followers/fans
• Boost PR efforts by reaching out to journalists
on social sites
39. Some People Who Assist from
Socially Mature Businesses
• 1 to 3 people: 26%
• 4 to 5 people: 23%
• 6 to 10 people: 22%
• 11 + people: 30%
*Source: 2012 Intuit Study
42. Many businesses face the
same challenges you do. Stay
up-to-date with available tools
and trends.
43. Challenges Faced by Social Media Marketers
• 57% have difficulty measuring ROI
• 44% are challenged in managing and growing
social presence
• 34% find it hard to monitor social media as a
whole
*Source: 2012 Awareness Networks Survey of 450+ Social Media Marketers
45. Take some time to review your
year in Social Media, then establish
ways to check-in regularly to
identify social media successes,
challenges, and opportunities.
46. Some Options
• Monthly or quarterly meetings
• An internal discussion board
• Discussion groups with other industry
colleagues
48. Plan ahead for the coming year,
outlining areas for improvement and
places to invest time and resources.
49. Top Areas for Investment
66% - increased presence across social media platforms
56% - increased frequency of content publishing
50% - better social integration with other marketing objectives
38% - more robust social media monitoring
37% - more robust social marketing management
35% - better integration between social marketing and the rest
of the organization
28% - mobile social media presence
*Source: 2012 Awareness Networks Survey of 450+ social media marketers