Holly LeBlanc has over 25 years of experience in marketing operations and content management roles at various technology companies including Hewlett Packard Enterprise, Hewlett-Packard, Compaq, and Honeywell. She currently serves as the Director of HPE Marketing Content and Globalization Operations, leading global marketing content operations and transforming HPE's content ecosystem. Throughout her career, she has saved companies tens of millions of dollars through initiatives like centralized operations, localization programs, and marketing automation.

1. 34403 Spring Creek Cir.
Pinehurst, TX 77362
(281) 224-7343
Holly.leblanc@hpe.com@hp.com
Holly LeBlanc
Objective To lead marketing operations and planning function to a more efficient and targeted production of content
and delivery of services. To leverage technology and resource-solutions and apply insightful
measurement in order to drive strategic change and positively impact company results.
Experience 2015-Current Hewlett Packard Enterprise Houston, TX
Director, HPE Marketing Content and Globalization Operations
 Leading company-wide global marketing content operations for both structured and unstructured content
from acquisition, transition, storage, publication and syndication for customers, sales and partners
 Leading company-wide content ecosystem transformation (people, process and technology) moving HPE
content operations into world class using Adobe Cloud, SDL Knowledge Center, Global Link, Hybris, etc.
 Leading unified global content localization (trans-creation, trans-adapt, leveraged-origination) supplier
program driving unification of brand and reduced global costs. Saved $5.6M in 2016.
 Retained leadership of all functions listed below.
2010-2015 Hewlett-Packard Houston, TX
Director, Marketing Collateral and Localization COEs
 Leading primarily India-based and china-based, centralized internal creative development team to produce
all HP B2B enterprise marketing collateral, saving $11M in 2016.
 Leading centralized translation management system and services team responsible for providing translation
and localization tool support and services for all B2B marketing material (web, collateral, advertising, etc.).
Avoided $6.6M in 2016 due to industry-leading leverage and reuse.
 Managed $20M+ of spend in Collateral and Localization for HP B2B marketing, saving $9.2M through
aggressive offshore publishing model
 Special project lead for Paul McCartney Campaign and VIP Event Sponsorship program
2009-2010 Hewlett-Packard Houston, TX
Director, Marketing Collaboratory
 Lead global team of marketers within HP and Omnicom to transition from 650 creative agencies globally to
one globally-integrated agency. Introduced significant process and marketing platform changes while
managing change in organizational structure and improvements in go-to-market capabilities.
 Saved $30M+ annualized net reduction in costs of marketing operations
2005-2009 Hewlett-Packard Houston, TX
Director, WW Shared Marketing Services Organization (SMSO)
 Led worldwide team, both onshore and offshore resources, through development and transition of
operational and analytics marketing services to global service centers.
 Saved $7M+ net reduction in costs in first year of operation
2003–2005 Hewlett-Packard Houston, TX
Director, WW Marketing Resource Management (MRM)
 Led worldwide cross-functional team through all aspects of new marketing resource management
processes, including strategy, process design, platform deployment, training and change management
 Trained 3500 marketing resources on new processes and technology
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2.  Contributed to $150M savings through better alignment of marketing investments
2002–2003 Hewlett-Packard Houston, TX
Manager, Americas Marketing Planning
 Led America’s region through marketing automation leveraging deployed automation tools
 Managed customer knowledge database operations team and marketing fulfillment team for entire region, all
segments
 Managed region-wide lead-management strategy team
1998–2002 Compaq Computer Corporation Houston, TX
Manager, Americas Business Planning
 Led America’s region core quarterly and annual business planning
 Responsible for quarterly earning commentary for the America’s region
 Responsible for all market size/share modeling and analyst guidance
 Contributed analytical assistance for ad hoc strategic go-to-marketing and/or cost-reduction initiatives
1995–1998 Compaq Computer Corporation Houston, TX
Manager, Americas Marketing Research & Emerging Technologies
 Met research needs for Americas region (primary and secondary)
 Significantly reduced research costs while increasing research material utilization
 Incubated corporate-standardized quantitative studies for brand imagery
1993–1995 Compaq Computer Corporation Houston, TX
Americas Service Marketing Program Manager
 Lead Compaq (Americas region) and Digital Equipment Corporation through services outsourcing
partnership and service-development, launch and training for new technology services
 Responsible for all warranty services, terms, documentation, and strategy
1992–1993 Honeywell Keyboard Division El Paso, TX
Product Marketing Manager – Distribution Keyboards and Mice
 Launched Honeywell’s first retail mouse
 Successfully managed all distribution (non-OEM) keyboard lines
 Responsible for new-technology (invention) screening; found first scrolling mouse
1989–1992 Honeywell Building Controls Albuquerque, NM
Product Marketing Manager – Digital Zone Controls
 Launched first variable-air-volume control system for Honeywell; trained field on new technologies
 Managed greatest revenue generating line of zone controls
1987–1989 Hewlett-Packard Cupertino, CA
Technical Support Engineer
 Second level customer/technical support for HP 3000 business mini-computer
 Supported sub-system software suite (debuggers, editors, revision control software, etc.)
 Specified support requirements for new product development
Education New Mexico State University Las Cruces, NM
 B.A., Business Administration in Business Computer Systems
 Graduated honor roll; top 5%; 3.83 (4.0 scale) GPA
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