1. Research into Potential Target Audience – Questionnaire
1. What magazine would you prefer to read?
NME – IIIIIIIII = 9
Kerrang – II = 2
Metal Hammer - = 0
Q–I=1
Rolling Stone – II = 1
2. What would you expect from your music magazine?
Interviews – IIII = 4
Backstage Coverage – II = 2
Exclusive News – II = 2
Coverage of festivals/gigs – IIII = 4
Posters – I = 1
Top 40 - = 0
New releases/reviews – II = 2
3. What would you expect/prefer to read on a double page spread?
Interview with a band – IIIIII = 6
Review of several bands – III = 3
Review/coverage of gig/festivals – IIII = 4
Top 40 - = 0
Double page poster – I = 1
Tips on how to play your own music – I = 1
4. How much would you spend on a music magazine?
I wouldn’t buy one. -
£1-2 – IIIIII = 6
£2-3 – IIIIII = 6
£3-4 – II = 2
£4-5 – I = 1
£5+ - = 0
5. What bands are you into?
Indie Rock – e.g. Bombay Bicycle club – IIIIIII = 7
Old School – e.g. Rolling Stones – IIII = 4
Mainstream – e.g. JLS - = 0
Rock – e.g. My Chemical Romance – IIII = 4
Other - = 0
6. What would encourage you to buy a music magazine?
Posters – IIIII = 5
Free cd etc. – III = 3
Chance to win competitions – III = 3
Favorite band on the front cover – IIII = 4
Other - = 0