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India's largest travel community insights report
- 2. India’s first & largest travel community
- 3. Travel India - 2 0 1 6 -
- 4. 1 Crore Reviews from travelers 1.2 Crore Travelers every month Reviews every month200 thousand A B O U T U S 4.3 15,238 total 9,010 3,651 1,405 5 4 3 2 1 HolidayIQ Users I N N U M B E R S 65000+ accommodation options available at 6000+ holiday destinations across India, with 25000+ sightseeings and things to do! Welcome to HolidayIQ.com
- 5. H O L I D A Y S T A T S As per the data released by the Ministry of Tourism, Government of India for 2014, Indian travellers are key to domestic tourism. Number of domestic trips planned by Indians travellers 1290million Number of international trips planned by Indians travellers 18million Number of foreign tourists arriving in India 5.7million
- 8. 2011 2012 2013 2014 2015 % of vacation spends by Non-metros % of vacation spends by metro cities Travellers from Non- Metro cities are spending more than travelers from metros. 38 62 43 57 50 50 55 45 53 47 P L A C E S W I T H H I G H E S T G R O W T H I N T R A V E L L E R S Travel is now the primary aspiration in the non-metros. The largest growth in number of travelers in India has come from these cities. B E Y O N D T H E M E T R O S • Jaipur • Indore • Lucknow • Patna • Bhopal • Chandigarh • Surat • Bhubaneswar • Coimbatore • Agra • Goa • Nagpur • Kanpur • Visakhapatnam
- 10. of weekend getaways are road trips. Better infrastructure in terms of road connectivity, availability of transport options such as buses, cabs, self-driven cars have contributed to this trend. 60% of travellers are travelling within their own state31% of travellers are travelling within their region56% New destinations within this range are becoming popular among travellers. 250 - 300KM R E G I O N A L T R A V E L
- 11. H O L I D A Y B U D G E T S Average budget per person per night Average total holiday budget 2011 2012 2013 2014 2015 1,387 3,764 1,086 2,800 1,886 33,368 26,397 18,643 16,416 Gradual reduction in number of person-nights indicates shorter holidays and smaller groups: 12,585
- 12. THE HOMESTAYS
- 13. The Konkan coast of Maharashtra is another success story (homes of fishermen). M A H A R A S H T R A 7% K A R N A T A K A K E R A L A 40% 27% Kerala & Karnataka are leaders in homestays. No coincidence that both these states have a specific homestay policy framework. Top Destinations with maximum homestays : Coorg, Kochi, Alleppey, Chikmagalur and Wayanad. Small homes in the backwaters of Kerala , Coffee plantations in Karnataka. H I M A C H A L P R A D E S H 10% Home-stays are also carving a niche in a few of the well known tourism destinations in North India H O M E S T A Y S Homestays are quietly but surely becoming an important part of the Indian hospitality industry, especially in the budget segment and have flourished in certain specific welcoming geographies, but not all across the country. T A M I L N A D U 4% H O M E S T A Y S D I S T R I B U T I O N B Y S T A T E
- 14. PAN - INDIA 5.32 | 5.10 Homestays Non-homestays T A M I L N A D U O V E R A L L S A T I S F A C T I O N B Y S T A T E M A H A R A S H T R A 5.14 | 5.06 K A R N A T A K A 5.35 | 5.08 K E R A L A 5.39 | 5.22 H I M A C H A L P R A D E S H 5.38 | 5.26 H O M E S T A Y S V / S O T H E R S In many places, Home-stays are beating other forms of accommodation in guest satisfaction. 2016 will see this trend rise further.
- 15. RISE OF THE
- 16. W O M E N T R A V E L L E R S ’ P R I O R I T I E S & P R E F E R N C E S T R A V E L L I N G P R E F E R E N C E S : prefer travelling with family25% prefer travelling with friends22% prefer travelling with girl-gang18% prefer travelling with significant other8% C L E A N L I N E S S SAFETY A C C E S S I B I L I T Y Are the top-most priorities for woman travellers in India prefer travelling solo13% of all holidays are planned by women28% 17% Women’s holiday budgets are higher than men’s by:
- 17. B E A C H Kerala Goa Andaman Pondicherry H I L L S Manali Ooty Nainital Shimla Coorg C I T Y Mumbai Chennai F O R E S T Corbett Ranthambore Bandipur S A F E D E S T I N A T I O N S F O R W O M E N T R A V E L L E R S
- 18. TIGER TOURISM
- 19. T I G E R T O U R I S M • Bandipur National Park • Sunderbans National Park • Mudumalai National Park • Ranthambore National Park T O P T I G E R S A N C T U A R I E S • Bangalore • Kolkata • Mumbai • Delhi • Chennai • Nagpur • Coimbatore • Hyderabad • Pune T O P C I T I E S B Y N U M B E R O F V I S I T O R S Was the growth in the number of travellers opting for Tiger Tourism in the year 2015 230% 36% 32% 28% 4%
- 20. HOW SWACHH IS
- 21. T R A C K I N G S W A C H H B H A R A T Started getting ratings on cleanliness from Oct 2014 onwards (when Swachh Bharat Abhiyaan was launched) We believe cleanliness is becoming increasingly important and will impact travel decisions in the near future “Tourism Cleanliness Index” is what we are measuring and will be tracking correlation to popularity in the coming months Punjab Andaman & Nicobar Pondicherry Chandigarh Delhi C L E A N E S T S T A T E S & U T s
- 22. T O S U M M A R I S E Smaller towns have the bigger holiday makers State tourism boards need to market to these markets Travel becomes more regional Nearby states are the biggest catchment areas for tourism
- 23. The homestays revolution Encourage without interference Rise of the Woman Traveler Keep her in mind while creating experiences Tiger Tourism roaring loudly Develop and promote wildlife belts How swachh is our Bharat? Focus, as it is becoming more important
- 24. THANK YOU