HolidayIQ winter intelligence report 2012 - 2013

1. HolidayIQ
www.holidayiq.com
HolidayIQ
Winter Intelligence 2012
HolidayIQ
www.holidayiq.com

2. HolidayIQ
Winter Intelligence Report 2012 www.holidayiq.com
• HolidayIQ.com is India’s largest travel information portal built by India’s first
& largest travel community
• Travellers across India plan their holiday on HolidayIQ.com based on
reviews, photos & insights provided by other travellers.
• With more 1300 Indian destinations and 30000 Indian hotels,
HolidayIQ.com reaches 5 million Indian travellers every month from different
parts of the country.
• HolidayIQ .com is not a travel agency; travellers can compare prices & book
with multiple online and traditional travel agencies through HolidayIQ
• This report is an analysis of Indian travellers planning their holiday in the
winter season of 2012 i.e. between Nov 2012 and Feb 2013.

3. HolidayIQ
www.holidayiq.com
Key Findings
HolidayIQ
www.holidayiq.com

4. HolidayIQ
Top Winter 2012 Destinations www.holidayiq.com
No. of travellers
Andaman & Nicobar
Mahabaleshwar
Tarkarli
Goa
Kerala
Puri

5. HolidayIQ
Cities with highest no. of Winter Travellers www.holidayiq.com
No. of travellers from the city
Delhi
Ahmedabad
Bangalore
Pune
Kolkata
Mumbai

6. HolidayIQ
Key Stats www.holidayiq.com
Average trip length
2.7 nights
Average Trip Budget
Rs 20870
Average Group size
4.7 persons
Average budget per person
Rs. 4485
Avg budget per person per night
Rs. 1655

7. HolidayIQ
www.holidayiq.com
2012
vs
2011

8. HolidayIQ
Winter Season : 2012 vs 2011 www.holidayiq.com
Trip Budget Budget per person Budget per person per night
25000 4600 2000
Rs 20870 Rs 4485
4500
Rs 1655
20000
15925 4400 1500
1237
15000 4300
1000
10000 4200 4133
4100
5000 500
4000
0 3900 0
2011-12 2012-13 2011-12 2012-13 2011-12 2012-13
No. of nights Average Group Size
3.1 3.05 4.8
4.7
3 4.7
4.6
2.9
4.5
2.8
2.7 4.4 4.35
2.7
4.3
2.6 4.2
2.5 4.1
2011-12 2012-13 2011-12 2012-13

9. HolidayIQ
www.holidayiq.com
The Budget Effect

10. HolidayIQ
The Budget Effect www.holidayiq.com
Average Budget Per Person per day is 21 % lower
Trips with higher per person budget has a
for groups with 3 or more travellers than for
groups with 2 or less travellers longer planning period.
2000 Rs
60 Days
1763 51.3
1800 50.3
1600 50
1452 43
1400
40
1200 33
1000 30
800
600 20
400
10
200
0 0 Rs
2 or less people 3 or more people
<1000 1000-5000 5000-10000 >10000

11. Long-haul destinations had highest average per person HolidayIQ
budget www.holidayiq.com
Sikkim
Andaman & Nicobar
Kerala
Rajasthan
Himachal Pradesh
Jammu & Kashmir
0 10000 20000 30000

12. Southern pilgrimage destinations had lowest average HolidayIQ
per person budget www.holidayiq.com
Dindigul
Hogenakkal
Dharmasthala
Sringeri
Thirukkadaiyur
840 860 880 900 920 940

13. HolidayIQ
Smaller cities led with highest budget per person www.holidayiq.com
Ghaziabad
Kanpur
Agra
Vijaywada
Dehradun
0 2000 4000 6000 8000 10000 12000

14. HolidayIQ
www.holidayiq.com
Holiday with Kids

15. HolidayIQ
Holidays with kids www.holidayiq.com
Budget of trips with kids was 63% higher than the trips without kids
Destinations with maximum % kids tourists City with maximum % kids tourists
Murud
Ratnagiri Jamnagar
Rajkot
Rajasthan Baroda
Surat
Kovalam
Aurangabad
Bandipur National
Park
% 15.0 20.0 25.0 % 16.00 18.00 20.00 22.00 24.00

16. HolidayIQ
www.holidayiq.com
Planning a Holiday

17. HolidayIQ
Planning Period of destinations www.holidayiq.com
Destinations with longest period of planning (Days)
Puri
Kanyakumari
Visakhapatnam
Havelock Island Days
Allahabad
0 20 40 60 80 100
Destination with shortest period of Planning (days)
Diveagar
Dharmasthala
Bordi
Kukke-Subrahmanya Days
Harihareshwar
0 5 10 15 20 25

18. HolidayIQ
Planning period of travellers from different cities www.holidayiq.com
City of Travellers with longest period of planning
Varanasi
Jamshedpur
Allahabad
Kolkata
Days
Durgapur
0.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00
City of Travellers with shortest period of planning
Surat
Baroda
Rajkot
Vadodara
Days
Valsad
0 5 10 15 20 25 30 35

19. HolidayIQ
Planning Period www.holidayiq.com
Average planning period of Trips 3 nights or
more is 44% more than trips 2 nights or Destination region wise planning period
less.
60 60
52 Days 54 Days
50 50 49
44 45
40 36 40 36
30 30
20 20
10 10
0 0
2 or less nights 3 or more nights East North North East South West

20. HolidayIQ
www.holidayiq.com
Metro*
vs
Non-Metro*
Traveller
*Top 6 populated cities (Mum, Del, Blr, Kol, Hyd, Che) vs the rest

21. HolidayIQ
Metro vs Non-Metro (origin city) www.holidayiq.com
Average No. of nights Average No. of people per trip Average Trip Budget
2.76 5 23000 22537
2.75 Rs.
2.75 4.82 22000
4.8
2.74 21000
2.73 4.6 4.5 20000
19217
2.72
2.72 19000
4.4
2.71 18000
2.7 4.2 17000
Metro Non-Metro Metro Non-Metro Metro Non-metro
Average Budget per person
Non-metro
Rs. Metro
4600 4700 4800 4900 5000 5100 5200

22. HolidayIQ
Metro vs Non-Metro www.holidayiq.com
Average Budget per person Average Planning Period
per night (days)
1590 46 45
Rs Days
1579
1580
44
1570
1560 42
1550 1546 40
40
1540
1530
38
1520 36
Metro Non-metro Metro Non-metro
35% of trips from non-metro travellers had at least one kid.
29% of trips from metro travellers had at least one kid.

23. HolidayIQ
www.holidayiq.com
Single Travellers

24. HolidayIQ
Single Travellers www.holidayiq.com
Top Destinations where Single City's with highest no. of Single
Travellers Go travellers
Kerala Mumbai
Goa Bangalore
Ooty Kolkata
Andaman & Nicobar Delhi
Coorg Pune

25. HolidayIQ
www.holidayiq.com
Holiday Diversity

26. HolidayIQ
Holiday Diversity www.holidayiq.com
Destination with highest diversity of travellers
(travellers from most no. of cities)
No. of cities
Ooty
Andaman & Nicobar
Goa
Puri
Kerala
0 200 400 600 800 1000 1200 1400
City with travellers going to highest no. of destinations
No. of destinations
Delhi
Pune
Bangalore
Kolkata
Mumbai
0 1000 2000 3000 4000 5000 6000

27. HolidayIQ
www.holidayiq.com
Metro Match

28. HolidayIQ
Metro Stats www.holidayiq.com
Travellers from Delhi go for longer trips that other metros.
Bangaloreans go for the shortest.
Mumbai Nights
Kolkata
Hyderabad
Delhi
Chennai
Bangalore 0 0.5 1 1.5 2 2.5 3 3.5
Mumbaikars travel in larger groups than other metros.
Delhites have the shortest group size.
Mumbai
Kolkata
Hyderabad
Delhi
Chennai No of people
Bangalore 0 1 2 3 4 5 6

29. HolidayIQ
6 metro stats www.holidayiq.com
Kolkatans take the longest to plan a holiday.
Bangaloreans are the quickest.
Mumbai Days
Kolkata
Hyderabad
Delhi
Chennai
Bangalore 0 10 20 30 40 50 60 70
Most Mumbaikars travel with kids
Least no. of Hyderabadis do.
Mumbai % with
kids
Kolkata
Hyderabad
Delhi
Chennai
Bangalore 0 5 10 15 20 25 30 35 40

30. HolidayIQ
6 metro stats www.holidayiq.com
Delhites have the highest average budget per person per night
Kolkatans have the least.
Mumbai Rs.
Kolkata
Hyderabad
Delhi
Chennai
Bangalore 0 500 1000 1500 2000 2500
Delhites have the highest average budget per person per night
Kolkatans have the least.
Mumbai Rs.
Kolkata
Hyderabad
Delhi
Chennai
Bangalore 0 1000 2000 3000 4000 5000 6000 7000 8000

31. HolidayIQ
www.holidayiq.com
Stats of the States

32. HolidayIQ
Stats of the States www.holidayiq.com
Bengalis plan their travel 59
Gujaratis travel in bigger
Punjabis go for the longest days ahead on an
groups (average – 5.33 people)
trips (3.54 days) and Keralites average, however Gujarati’s
while Uttaranchal residents
for the shortest (1.94 days) just take 31 days on an
travel in smallest groups (3.44).
average.
Rajasthanis have the highest budget per person Punjabis have the highest budget per person
(Average – Rs. 7502) while Orissa residents have per night (Average – Rs. 2855) while Bengalis
the least (Average – Rs. 3161) have the least (Average – Rs. 680)

33. HolidayIQ
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Indian Travel –
Regional Story

34. HolidayIQ
Region Matrix www.holidayiq.com
Destination Regions
North
% East North South West
East
East 57.4 11.9 6.8 17.3 6.6
Region of North 9.6 44.1 2.0 26.3 18.0
Customer North
22.6 13.1 27.3 21.2 15.9
East
South 2.8 6.7 0.9 77.3 12.2
West 1.8 20.4 0.9 18.4 58.5

35. HolidayIQ
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Thank You
For further information contact
Nihal @9886630627 or
nihals@holidayiq.com