done for Orchard advertising,Bangalore

1. Total internet unique visitors % and Target audience(in
000s) VS Trip advisor & Holiday IQ
1.4%(938000)
HOLIDAY IQ
95.8%(66079000)
Other Internet UV
2.8%(1852000)—
TRIP ADVISOR

2. Total internet unique visitors %
35.70%
39%
16.20%
6%
3.10%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

3. % of Total Internet unique visitors-Trip Advisor
26.80%
41.20%
20.80%
7.10%
4%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

4. Trip advisor- % Of Unique visitors & Reach
26.80%
41.20%
20.80%
7.10%
4%
2.10%
3%
3.60%
3.30%
3.60%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Reach %
% OF UV

5. Holiday IQ- % OF Unique visitors Vs
Reach
27.00%
41.20%
20.60%
7.30%
4%
1.10%
1.50%
1.80%
1.70%
1.80%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Reach %
% OF UV

6. Composition Index UV –Trip Advisor
Vs Holiday IQ
0 20 40 60 80 100 120 140
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
76
106
127
120
127
75
106
129
118
128
Composition Index UV Trip adviosr
Composition Index UV Holiday IQ

7. Trip advisor Vs Holiday IQ-Composition
index PV
0 50 100 150 200
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
61
116
135
132
127
63
102
147
160
157
Composition Index
PV Holiday IQ
Composition Index
PV Trip advisor

8. Average Daily visitors-Target Audience
Holiday IQ / Trip Advisor
88000
38000
Total Target audience
Trip Advisor
Holiday IQ
50000

9. Average Daily visitors-
Holiday IQ / Trip Advisor (Value In 000s)
22
37
19
6
3
10
16
8
3
1
0 5 10 15 20 25 30 35 40
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Average
Daily
visitors-
Holiday IQ
Average
Daily
visitors-Trip
Advisor

10. Total Minutes& Average minutes
usage /day –Trip Advisor Vs Holiday IQ
0
1
2
3
4
5
6
7
8
9
Total Minutes Average minutes
/Usage day
9
3.3
3 2.9
Trip Advisor
Holiday IQ
For age group 15 to 55

11. TOTAL MINUTES –Trip Advisor VS
Holiday IQ
0
1
1
2
2
3
3
4
4
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
2
4
2
1
0
1
1
1
0
0
Trip Advisor
Holiday IQ

12. Average minutes /usage day
Trip advisor Vs Holiday IQ
0 0.5 1 1.5 2 2.5 3 3.5 4
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
2.8
3.5
3.5
3.4
3.8
2.6
2.7
3.1
3.4
3.8
Holiday IQ
Trip Advisor

13. Total Pages viewed(MM) & Average
pages /usage day –Trip Advisor Vs
Holiday IQ
15
Trip Advisor
5.5
Trip Advisor
9
Holiday IQ
7.7
Holiday IQ
Total Pages viewed
Average pages /usage day

14. Total Pages viewed–Trip Advisor Vs
Holiday IQ
1
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Trip Advisor
2
3
2
1
0
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ

15. Average Pages /Usage day-Trip Advisor
Vs Holiday IQ
0
1
2
3
4
5
6
4.8
5.9
5.5
5.6 5.6
Trip
Advisor
0
1
2
3
4
5
6
7
8
9
10
6.8
7.4
8.5
9.3 9.5
HOLIDAY IQ

16. Average minutes/Page for Total
Audience-Holiday IQ Vs Trip Advisor
0.6
0.4
Trip Advisor
Holiday IQ

17. Average Minutes /Page -Holiday IQ Vs
Trip Advisor
0.4
0.4
0.4
0.4
0.4
0.6
0.6
0.6
0.6
0.7
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ
TRIP ADVISOR

18. Average Usage days/visitor-
Holiday IQ Vs Trip advisor
1.3
1.5
1.5
1.4
1.4
1.2
1.2
1.3
1.3
1.2
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
TRIP ADVISOR
HOLIDAY IQ

19. Average Minutes/Visitor for total
audience ( Trip Advisor Vs Holiday IQ
4.8
3.5
Trip Advisor
Holiday IQ

20. Average minutes /visitor
Trip advisor Vs Holiday IQ
0 1 2 3 4 5 6
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
3
3.3
4
4.3
4.5
3.7
5.1
5.2
5
5.3
Trip Advisor
Holiday IQ

21. Average Pages/visitor –Holiday IQ Vs
Trip Advisor
0 2 4 6 8 10 12
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
8
9
11
12
11
6
9
8
8
8
Trip Advisor
Holiday IQ

22. % Composition of minutes –Trip
Advisor Vs Holiday IQ
21.1
44.2
22.8
7.5
4.5
23.3
39.2
23.5
9.6
5.2
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
TRIP
ADVISOR
HOLIDAY IQ

23. % Composition of Pages –Holiday IQ Vs
Trip Advisor
0
5
10
15
20
25
30
35
40
45
22
45
21.7
7.4
3.9
23
39.6
23.6
9
4.8
Trip Advisor
Holiday IQ

24. % of Total Visits –Holiday IQ Vs Trip
advisor
25%
41.30%
21%
7.50%
4%
24.50%
42.40%
21.80%
7.30%
3.80% Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
HOLIDAY IQ VALUES
AGAINST %
TOTAL VISITS-1225000
312=25%
507=41.3%
265=21%
92=7.5%
48=4%
HOLIDAY IQ
TRIP ADVISOR
TRIP
ADVISOR
VALUES
AGAINST %
TOTAL VSITS-
2942000
723=24.5%
1248=42.4%
644=21.8
215=7.3%
112=3.8%

25. Average minutes/visitor
2.4
2.5
2.9
3.2
3.5
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
2.6
3.1
3.1
3.1
3.5
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

26. Average visits/visitor
1.2
1.3
1.4
1.3
1.3
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
1.5
1.6
1.7
1.6
1.5
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

27. Average Visits /usage day-Holiday IQ
1
1.1
1.1
1.1
1.1
0.94 0.96 0.98 1 1.02 1.04 1.06 1.08 1.1 1.12
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

28. Average Visits /usage day-Trip Advisor
0
0.2
0.4
0.6
0.8
1
1.2 1.1 1.1 1.1 1.1 1.1
Trip Advisor

29. Average Pages /visit
6.5
6.9
7.8
8.6
8.8
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
4.4
5.2
4.9
5
5.1
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

30. Total Internet audience
40137
25942
Total Internet Target audience
All Male
All Female

31. Total Target Audience-Holiday IQ Vs
Trip Advisor
573
366
1100
752
0 200 400 600 800 1000 1200
All males
All Females
Trip Advisor
Holiday IQ
1.4%
2.7%
1.4%
2.9%
Reach

32. Total % composition of unique visitors
60.70%
39.30%
All Male
All Female

33. % Composition of unique
visitors(Male)– Trip Advisor Vs Holiday
IQ
0
5
10
15
20
25
30
16.5
25.0
11.6
4.1
2.2
16.8
25.7
12.1
4.5
1.9
Trip Advisor
Holiday IQ

34. % Composition of unique
visitors(Female)– Trip Advisor Vs
Holiday
10.4
16.3
9.1
3.0
1.8
10.2
15.5
8.5
2.8
2.1
0
2
4
6
8
10
12
14
16
18
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor
Holiday IQ

35. Composition index UV-Female
HOLIDAY IQ Vs Trip Advisor
75
106
142
124
139
74
101
131
116
158
0
20
40
60
80
100
120
140
160
180
Trip Advisor
Holiday IQ

36. Composition index UV-Male-
Trip Advisor Vs Holiday IQ
0
20
40
60
80
100
120
140
75
105
120
115
121
77
109
125 124
105
Trip Advisor
Holiday IQ

37. Composition Index PV Male & Female
Holiday IQ Vs Trip Advisor
57
96
125 123
119
58
93
142
150
125
0
20
40
60
80
100
120
140
160
Trip Advisor
Holiday IQ
MALE
68
157
149
148 138
73
119
154
177
198
0
50
100
150
200
250
Trip Advisor
Holiday IQ
FEMALE

38. Average Daily visitors-Male Vs Female
0
14
0
22
0
11
0
4
0
2
0
6
0
10
0
5
0
2
0
1
0
5
10
15
20
25
30
35
Holiday IQ
Trip Advisor
MALE
0
5
10
15
20
25
9
15
8
3
2
4
6
3
1
Holiday IQ
Trip Advisor
FEMALE

39. Total Minutes (MM)-Holiday IQ Vs Trip
Advisor
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
Agecategory15-24
Agecategory25-34
Agecategory35-44
Agecategory45-54
Agecategory55+
1
2
1
0 00
1
0 0 0
Trip Advisor
Holiday IQ
1
2
1
0 0
0
0.5
1
1.5
2
2.5
Trip Advisor
Holiday IQ
MALE
FEMALE

40. Average minutes/usage day – Holiday
IQ Vs Trip Advisor
2.7
3.3
3.4
3.5
3.8
2.5
2.7
3.1
3.2
3.6
0 1 2 3 4
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
Holiday IQ
Trip Advisor
MALE
2.8
3.8 3.7
3.4
3.9
2.7 2.7
3.2
3.8
3.9
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Trip Advisor
Holiday IQ
FEMALE

41. Holiday IQ Vs Trip Advisor Total Pages
viewed-Male
2
4
2
1
0
1
2
1
0 0
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor Holiday IQ

42. Holiday IQ Vs Trip Advisor Total Pages
viewed-Female
0 0.5 1 1.5 2 2.5 3
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
1
3
1
0
0
1
1
1
0
0
Holiday IQ
Trip Advisor

43. Average Pages /Usage day-Male
Holiday IQ Vs Trip Advisor
6.5
7.4
8.4
8.7 8.5
4.7
5.5 5.5
5.8
5.2
0
1
2
3
4
5
6
7
8
9
10
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor
Holiday IQ

44. Average Pages /Usage day-Female
Holiday IQ Vs Trip Advisor
0
2
4
6
8
10
12
7.3 7.4
8.7
10.2 10.5
4.9
6.4
5.6 5.5
6
Trip Advisor
Holiday IQ

45. Average minutes /page
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.6 0.6 0.6 0.6
0.7
0.4 0.4 0.4 0.4 0.4
Trip Advisor
Holiday IQ
MALE
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
Agecategory15-24
Agecategory25-34
Agecategory35-44
Agecategory45-54
Agecategory55+
0.6 0.6
0.7
0.6 0.6
0.4 0.4 0.4 0.4 0.4
Trip Advisor
Holiday IQ
FEMALE

46. Average Usage days /Visitor
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
1.3
1.4
1.5
1.4 1.4
1.2
1.2
1.2
1.3
1.3
Trip Advisor
Holiday IQ
MALE
1.3
1.5
1.5
1.5
1.3
1.2
1.2
1.3
1.2
1.2
0 0.5 1 1.5 2
Age category 15-
24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
Holiday IQ
Trip Advisor
FEMALE

47. Average minutes/visitor
0 2 4 6
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
3.7
4.8
5.0
5.0
5.4
2.9
3.3
3.9
4.2
4.5
Holiday IQ
Trip Advisor
MALE
0 1 2 3 4 5 6
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
3.8
5.6
5.5
5.0
5.3
3.1
3.3
4.1
4.6
4.6
Holiday IQ
Trip Advisor
FEMALE

48. Average Pages per Visitor-Male
0
2
4
6
8
10
12
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
6 8
8
8
7
8 9 10 11
11
Trip Advisor
Holiday IQ

49. Average Pages per Visitor-Female
7
10
8
8 8
8
9
11
12 12
0
2
4
6
8
10
12
14
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
Trip Advisor
Holiday IQ

50. % Composition Pages
13.4
25.2
11.9
4.3
2.0
13.8
24.6
13.5
5.3
2.2
0
5
10
15
20
25
30
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
Trip Advisor
Holiday IQ
MALE
0
5
10
15
20
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
8.6
19.7
9.8
3.1
1.9
9.2
15.0
10.1
3.7 2.7
Trip Advisor
Holiday IQ
FEMALE

51. % Composition Minutes-Male
0
5
10
15
20
25
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
12.8
25.0
12.3
4.3
2.5
14.2
24.4
13.4
5.3
2.5
Trip Advisor
Holiday IQ

52. % Composition Minutes-Female
0
2
4
6
8
10
12
14
16
18
20
Age
category
15-24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
8.2
19.2
10.6
3.2
2.0
9.0
14.7
10.0
3.7
2.7
Trip Advisor
Holiday IQ

53. Total Visits (000)
446
740
350
122
63 196
315
152
58
24
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
TRIP ADVISOR
MALE
277
508
294
93
49 117
192
114
34
25
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
FEMALE

54. Average Minutes per Visit-Male
0
0.5
1
1.5
2
2.5
3
3.5
4
Age category
15-24
Age category
25-34
Age category
35-44
Age category
45-54
Age category
55+
2.6
3.3
3.2 3.0
3.6
2.4
2.5
2.9
3.0
3.4
Trip Advisor
Holiday IQ

55. Average Minutes per Visit-Female
0 0.5 1 1.5 2 2.5 3 3.5 4
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
2.5
3.0
3.1
3.1
3.4
2.5
2.5
2.9
3.6
3.6
Holiday IQ
Trip Advisor

56. Average Visits per Visitor
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
1.5
1.6 1.6 1.6 1.6
1.2
1.3 1.3
1.4
1.3
Trip Advisor
Holiday IQ
MALE
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
1.4
1.7
1.7
1.7
1.5
1.2
1.3
1.4
1.3 1.3
Trip Advisor
Holiday IQ
FEMALE

57. Average Visits per Usage Day-Male
1.1
1.1
1.1
1.1
1.1
Trip Advisor
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+
1.1
1.1
1.1
1.1
1.1
Holiday IQ
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

58. Average Visits per Usage Day-Female
1.1
1.1
1.2
1.1
1.1
1.0
1.1
1.1
1.1
1.1
Age category 15-24
Age category 25-34
Age category 35-44
Age category 45-54
Age category 55+

59. Average Pages Per Visit-
4.4
5.0 5.0
5.2
4.7
6.2
6.9
7.8
8.1 8.0
0
1
2
3
4
5
6
7
8
9
Age category 15-24 Age category 25-34 Age category 35-44 Age category 45-54 Age category 55+
Trip Advisor
Holiday IQ
MALE

60. Average Pages Per Visit-
0
1
2
3
4
5
6
7
8
9
10
Age
category 15-
24
Age
category
25-34
Age
category
35-44
Age
category
45-54
Age
category
55+
4.5
5.7
4.9 4.9
5.6
6.9 6.9
7.8
9.6 9.5
Trip Advisor
Holiday IQ
FEMALE