HolidayIQ.com hiq!PAD Program

Do you have the best online
reputation among all your
competitor hotels?

20-Mar-13 HolidayIQ.com
HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 1

Have you got more reviews
than other hotels in your
destination?


Have you taken charge of
your online reputation?


Do you know what your
guests are saying about
you?


No? Then you need…


HolidayIQ.com’s

hiq!PAD Program
Fastest way to build online reputation with guest reviews

HolidayIQ.com
HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews

Who are we?


India’s largest holiday
planning website


A travel community of, by
and for the people
Started in 2004

India’s 1st and largest Indian travel community

Listing of 1500+ Indian destinations, 30,000+ Indian hotels

6 crore+ annual visitors

Over Rs. 2500 crores business opportunity generated in 2012

Recognized by and most visible on


Active on FB and mobile platforms
Mobile App Mobile Site

Facebook Community


Recognized by Media


Trusted by Advertisers


Why online reputation is the
only reputation that matters?


Internet users in India is
expected to grow from
current 12 crores to 30
crores by 2015


42% of the internet users
visit travel websites


‘Online Search’
for Holidays & Hotels in India,
is expected to grow from
current 60 crores to 150
crores by 2015


So the only reputation that
matters for your hotel is
online reputation.


Why guest reviews are the
only form of online
reputation?


92.9% of travellers check a
hotel’s online reviews before
booking the hotel


70% bookings are
abandoned because guests
do not trust hotels – lack of
Guest Reviews


Reviews are trusted more
than ads.
Ads before movies 41% 59%

Ads on radio 42% 58%

Ads in newspapers 46% 54%

Outdoor Advertising 47% 53%

Ads in Magazines 47% 53%

Ads on TV 47% 53%

Consumer Opinions posted online 70% 30%
Trust Completely/Somewhat Don't Trust Much/At All

Source: Nielsen Global Trust in Advertising Survey

20-Mar-13 HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviewsHolidayIQ.com
21

1% increase in a Hotel’s Online Reputation
results in

0.89% increase in average daily room rates
0.54% increase in daily occupancy
1.42% increase in revenue per room

Source: Cornell Hospitality Report, Nov 2012
By the Center of Hospitality Research at Cornell University

Reviews increase booking conversions by
3 times

Trust factor created by reviews increases
order value by 25% per booking

Time spent on the hotel page increases by 6
times


More reviews improve the rank of
the hotel in the specific destination


Rank of the Rating and review
Hotel count of the hotel

Page of hotel that has enrolled Reviews of the
for hiq!PAD Program hotel


Multiple Hotel listing
List of hotels in
pages
destinations

Large number of hotels
in the destination

Better Ranked hotels
who have enrolled for
hiq!PAD program


How to get more reviews?


With HolidayIQ.com’s

hiq!PAD Program
Fastest way to build online reputation with guest reviews

HolidayIQ.com

hiq!PAD
hiq!PAD is a customized tablet
device that you can use at your hotel
to collect ratings from your
customers.

These ratings & reviews are
published on HolidayIQ.com and read
by millions of travellers.

Makes every guest your brand
ambassador.

HolidayIQ.com

hiq!PAD Features
• Works on your hotel’s WIFI

• Real time processing of guest ratings

• It takes less than 90 seconds to
submit a review on the tablet.

• Runs whole day on full charge.

• Easy to handle and maintain. No need
for paper based review forms

• Dedicated HolidayIQ team for
support on any issues with hiq!PAD

HolidayIQ.com

hiq!PAD Features

• Provides SMS alert in real time to
Hotel Management if a guest submits
‘negative’ review.

• Hotel will be alerted over email every
time a hotel review submitted is
published on HolidayIQ.com. (after
validation)

• You can access the rating history with
contact details of guests on the hiq!PAD
any time.

HolidayIQ.com

hiq!PAD – How it Works?

Step 1 Step 2 Step 3 Step 4
• Your front office • Guests rate your • HolidayIQ team • Reviews get
staff gives the hotel on the validates every published on your
hiq!PAD to guests hiq!PAD rating and asks hotel page.
who are checking guests to
out from your • Submit their complete the
hotel contact details review by adding
comments about
the hotel

HolidayIQ.com

hiq!PAD home screen

Sample Hotel, Goa


Rating Parameters

Sample Hotel, Goa


Sample Hotel, Goa


Guest Contact Details

Sample Hotel, Goa


To help you keep track of
your online reputation, we
send you a comprehensive
weekly performance report


Weekly Report covers

No. of Reviews received

Improvement in Rank

Increase in Time Spent on Page

Comparison with competition hotels

Contact Details of guests who rated you


hiq!PAD case study


Pearls Oceanique,
Colva, Goa
Parameters Sept’ 12 Jan’ 13
(before hiq!PAD) (after hiq!PAD)

Rank in Colva, Goa 4 1

Page Views 483 1094

Unique Visitors 370 814


Neelam’s the
Grand, Calangute, Goa
Parameters Sept’ 12 Jan’ 13
(before hiq!PAD) (after hiq!PAD)

Rank in Calangute, Goa 27 1

Page Views 25 334

Unique Visitors 16 271


To know more about,
HolidayIQ’s hiq!PAD
program contact
Mr. Saurabh Jha
Mobile: +91 9880358172

Email: saurabh@holidayiq.com


Thank you!


HolidayIQ.com hiq!PAD Program

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HolidayIQ.com hiq!PAD Program