HolidayIQ & Yauatcha come together to spirit of travel over an evening of dim sums and tea, the first ever food created exclusively for travellers. The three - city meetup held in Bangalore, Delhi and Kolkata was invite only for top travel reviewers on HolidayIQ who got the chance to meet the Chefs, connect with like minded travellers from their city and have meaningful conversations celebrating the spirit of wanderlust.

3. #HIQTravellerMeetup at Yauatcha
Concept Note
• HolidayIQ.com, India's largest travel community & Yauatcha, two iconic
brands came together to create a platform for an eclectic bunch of
travellers to meet over contemporary Cantonese cuisine curated by the
Chefs at Yauatcha
• The event saw the crème de la crème of Bangalore, Delhi and Kolkata
handpicked to come together over a passion for travel, a weakness for
food and share anecdotes from their experiences and celebrate the spirit
of wanderlust.
• Spread over three weeks the event garnered a lot of interest on digital
media, social media and press resulting in conversations around both
brands and the uniquely curated experience.

4. Traveller Reactions

6. Metrics -Digital Promotion
Facebook
Engagement
Likes 3000
Comments 170
Shares 45

8. City Reach
Kolkata 164667
Delhi 124362
Bangalore 215005
Total Facebook Reach 504034

9. Kolkata 42000+
Twitter Performance
Delhi 80000+
Bangalore 200000
Cumulative Twitter Reach 320000+
Travellers with a Klout score of 50+ were selected to augment Twitter and
Instagram reach of the event

10. Community Activation
Community Newsletter
Mailers
Overall
Campaign Kolkata Delhi Bangalore Engagement
Curtain Raiser Newsletter 240000 98000 188000 230700 756700
Pre Event Update Newsletter - 32000 42000 85800 159800
Post Event Vignettes
Newsletter
Yet to be
deployed
Yet to be
deployed 112600 169760 282360
Total 240000 130000 342600 486260 1198860
• The curtain raiser newsletter was deployed to the entire community base of 3 million+
users received maximum traction with 8% open rate.
• Between three cities, the total engagement crossed 1 million!

11. Format Reach
Mailers 1198860
Facebook 504034
Twitter 320000

12. Total Campaign Reach 2022849