3. Need for OMAP
With the boom in mobile industry, the
expectations of cell phone users increased
Customers wanted more and better multimedia
experience on their cell phones without losing
battery life
Processors were required that can bridge these
paradoxical features by combining performance
and power management
4. Birth of OMAP
Introduced by TI in 1999 as Open Multimedia
Application PlatformTM
OMAP brought software applications to cell
phones
Began shipping in year 2000
Revolutionized the cell phone feature list by
providing all-in-one multimedia interfaces at low
power and operating system capability
5. OMAP Introduction
Low power high performance multimedia
application processor offerings from TI for
wireless solutions
Started out as single core solution with ARM7
and ARM9 as driving engine
Later brought C55x DSP core to complement
ARM core
Continuous enhancements made to enrich
multimedia experience and reduce power
7. “Open Architecture”
Fully programmable architecture – no need to
re-spin ASIC for upgrades, software upgrades
possible
Standardized interfaces – greater software
compatibility
Underlying code readily available to OEM
developers
Increases software reusability
8. Market for OMAP
OMAP is present in more than half of the cell
phones being sold today
Nokia, Motorola, BenQ, NEC, HTC, LG,
FOMA, Samsung, Sharp, Sony Ericsson, Sprint,
etc all use OMAP technology
Also used in gaming consoles, modems, PDA,
telematics, biometrics, etc
9. OMAP 35xx Family
Based on OMAP3 Architecture
First OMAP family available through
distributors
Intends to upgrade the mobile handsets to the
next level of multimedia experience
Targeted at wireless applications in general, apart
from mobiles
11. OMAP35xx Target Applications
Portable Media Players (PMP)
Portable Navigation Devices (PND)
Point of Sale (POS)
Patient Monitoring and other medical
applications
Portable TV
13. ARM Cortex-A8 Features
ARMv7 Architecture running at 600 MHz
ARM’s first superscalar architecture
Neon Media Engine
Thumb-2 Technology
Jazelle RCT Technology
TrustZone Technology
High Frequency Operation
Low Power Operation
14. C64x+ DSP Module
Same as in DaVinci processors
Running at 430 MHz
Available in 3525 and 3530 only
15. OMAP35xx Peripherals
External Memory Inerface
SDRAM Controller
16/32-bit Interface
2G Byte address space
Only LPDDR support, no DDR2
General purpose Memory Controller
16-bit Multiplexed address/data Bus
8 chip selects, 129 M-byte per chip select (multiplexed
mode)
NOR, NAND and asynchronous memory support
16. OMAP35xx Peripherals…
Camera Interface
CCD/CMOS
Raw, BT.601/BT.656 8/16-bit
Supports serial and parallel sensors
Pixel clock up to 150 Mhz in 8-bit mode
17. OMAP35xx Peripherals…
Display Subsystem
Parallel digital: up to 24-bit RGB, Max Resolution of
1024 x 768
Support for 2 LCD panels
2 10-bit DACs to support both CVBS and S-Video,
max pixel clock of 54 MHz
Serial Display Interface – TI FlatLink 3G Protocol
3 MMC/SDIO Interfaces
18. OMAP35xx Peripherals…
5 McBSPs
512 byte buffer for McBSP1/3/4/5
5k buffer for McBSP2
I2S and PCM device interface supported
4 master/slave multi-channel SPI
USB 2.0 OTG support
3-port USB 2.0 host controller
19. OMAP35xx Peripherals…
One HDQ/1-wire interface
Three UARTs
Three master/slave high speed I2C (3.4 Mbps)
21. OMAP 35xx Supply Voltage
Core Supply
0.8V to 1.8V
IO Supply
1.8V, 3.3V
Operating Temperature Range
0 to 90degC
22. OMAP3530 Power Management
Wake-up event management
SmartReflex™ technology
Dynamic voltage frequency shifting
Dynamic power shifting
Standby leakage management
23. SmartReflex™ technology
Holistic, aggressive way of reducing power while
optimizing performance
Power Supply Voltage adapted to silicon
performance
Alleviate chip-level leakage power dissipation at
deep sub-micron process geometries
25. OMAP 35xx Power Consumption
DM6446 decoding H.264 D1 30 FPS
Consumes around 1W power
OMAP3525 decoding MPEG-4 720p 30 FPS
Consumes less than 500mW power
26. OMAP 35xx Package
515-pin PBGA Package (CBB Suffix)
0.5mm Ball Pitch (Top)
0.4mm Ball pitch (Bottom)
Package on package configuration
Used only by handset OEMs to stack processor and
memory chips to save real estate
423-pin PBGA (CUS Suffix)
0.65mm
30. OMAP35xx Video Applications
Streaming Video
2D/3D mobile gaming
Video conferencing
High-resolution still image
Video capture in mobile handsets and PDAs
31. OMAP35xx Security Applications
Protection against malicious attacks
M-commerce
Content protection for recordable media
(CPRM)
Digital rights management (DRM)
33. What’s in for us?
Visibility over the latest TI offering
Better solution for handheld devices like
Biometrics
Gain in expertise over OMAP family
Direct and indirect revenue growth