TERMINALFOUR t44u 2010 - Specsavers & Unipro Mobile Case Study

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  • We are going to split this presentation into three parts – firstly to talk about some of the challenges faced by our retail customers and how we have overcome them with T4, then more specifically walk you through how we have used T4 to deliver a mobile site for Specsavers, and finally a live demo of the mobile site.
  • TERMINALFOUR t44u 2010 - Specsavers & Unipro Mobile Case Study

    1. 1. Specsavers.co.uk/mobile
    2. 2. <ul><li>Specsavers Online </li></ul><ul><li>Global brand site (10 Territories – 5 Languages) </li></ul><ul><li>Desktop and Mobile version </li></ul><ul><li>E-commerce </li></ul><ul><li>Appointment booking </li></ul><ul><li>Product catalogue (30,000 lines contact lens & glasses) </li></ul><ul><li>200 static pages per site </li></ul><ul><li>Video / rich media (digital mirror including Facebook & Facebook connect) </li></ul><ul><li>Daily content changes and updates </li></ul>
    3. 3. <ul><li>Retail specific CMS challenges </li></ul><ul><li>Data driven content: </li></ul><ul><li>Product catalogue </li></ul><ul><li>Stock </li></ul><ul><li>Not practical with static publish </li></ul><ul><li>Real-time updates from data sources (LOB applications) </li></ul><ul><li>Merchandising (content selection based on session data) </li></ul>
    4. 6. <ul><li>Specsavers Solution – Dynamic T4 Tags </li></ul><ul><li>Separates presentation from code </li></ul><ul><li>ALL content authored in T4 </li></ul><ul><li>Content Team can author content (not IT) </li></ul><ul><li>Robust, scalable – enterprise ready </li></ul>
    5. 9. Publish
    6. 10. Publish Phase 2
    7. 12. <ul><li>Mobile </li></ul><ul><li>Specsavers keen for it to be a mobile site, not an application for the following reasons: </li></ul><ul><li>Support multiple devices quickly with a small team (and budget) </li></ul><ul><li>Re-purpose assets from the existing website </li></ul><ul><li>Mobile SEO identified as important </li></ul><ul><li>No need for offline content at present – but looking at html5 </li></ul>
    8. 13. <ul><li>Mobile Site Requirements </li></ul><ul><li>Content authored in T4 – make use of the same investment in training and expertise. </li></ul><ul><li>Catalogue pages </li></ul><ul><li>Store locator (inc geo-location) </li></ul><ul><li>Store pages </li></ul><ul><li>Language support </li></ul>
    9. 14. Specsavers.co.uk/mobile Demonstration

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