2. INTRODUCTION
The Coca-Cola Company offer nearly 400 brands in
over 200countries or territories, which shows its
recognition.
WANT THE BEST COKE? TRY MCDONALD'S.
THEY TRIED TO REPLACE COFFEE in 1998.
THE CANS WERE INVENTED FOR SOLDIERS.
THE FAMOUS BOTTLE WAS ORIGINALLY SHAPED
A COCOA BEAN.
3. DESCRIPTION
Product :- Watermelon Drink
Price:- : 32rs/- for a 600ml PET bottle
The main competitors for our product - Pepsi, 7Up, Sprite, Fanta, Miranda, etc.
• Competitors price for 600ml bottle: 35rs/
4. Target market
The main target market will be youth as well as adults. (students, working people etc.)
Nowadays people are switching to less “unhealthy options” , therefore the target
will be (health conscious) youth and adults.
COMPETITION ANALYSIS
Pepsi
5. ADVERTISING OBJECTIVES
The objectives of this advertisement of our product is not only increasing the market
share , but rather building long term relationship with its customers.
Brand Awareness: since it is a new soft drink in the market, the first and foremost
objective will be to create awareness about the product among the potential
6. MESSAGE STRATEGY
Testimonial appeal: testimonials in advertising use previously satisfied customers'
statements of approval to endorse their product in television commercials, magazine
advertisements, or even on billboards.
12. OUTDOOR MEDIA PLAN
TARGETING 4 MAJOR CITIES:-
CHENNAI
DELHI
BANGALORE
KOLKATA
*THE COMPAIGN WILL MAINLY FOCUS IN MALLS
13. Magazines
MONTH TOTAL DATE SIZE COST
NOVEMBER 2 2 NOV
20 NOV
25CM*25 CM
18*15 CM
RS 23 LAKHS
RS. 15 LAKHS
JANUARY 1 1 JAN 25CM*25CM RS 23 LAKHS
MARCH 3 3 MARCH
15 MARCH
21 MARCH
18*15CM
23*25CM
11*15 CM
RS 15 LAKHS
RS 20 LAKHS
RS 13 LAKHS
14. SPORTS CHANNEL
TOTAL BUDGET - RS 7.5 CRORES
MONTH TOTAL DATE DURATION BUDGET
NOVEMBER 25 3 APR TO 10
APR
20SEC RS 25,000,000
JANUARY 25 1 JAN TO
6JAN
20SEC RS
25OOO,OOO
MARCH 25 6 MARCH TO
15 MARCH
20SEC RS 25000,000