Seth Harris @CNBC

1. A Customer-Centric Approach
to Partnerships & Distribution
March 2018
Seth Harris
Senior Director
Audience Growth & Partnerships
@sethjharris

2. CNBC IS THE WORLD’S #1 BUSINESS NEWS MEDIA COMPANY
No. 1 provider in comScore
business/finance news category
DIGITAL VIDEO LEADER
1000+ Global interviews
weekly
ACCESS
Available in 150 countries in
8 local languages
AVAILABILITY
Reaches more affluent adults, C-
level execs and financial pros
than any business media brand
UNPARALLED REACH
Content consumed by 304M
people worldwide per month
CONTENT LEADER
FOR 25 CONSECUTIVE YEARS, RANKED #1 AMONG ALL BUSINESS NEWS MEDIA BRANDS IN REACHING AFFLUENT ADULTS

3. SOME PEOPLE ARE INTERESTED IN SPORTS.
LOTS OF PEOPLE ARE INTERESTED IN
POLITICS, NEWS, TRAVEL, FOOD.
EVERYONE‘S INTERESTED IN MONEY.

4. CNBC DELIVERS FULL SPECTRUM OF
MONEY CONTENT ACROSS PLATFORMS
INVESTOR /
BIZ NEWS
GENERAL
INTEREST
MONEY
INVESTORS
BUSINESS
DECISION
MAKERS
SMALL
BUSINESS
PFENTREPRENEUR LIFESTYLECAREERSLEADERSHIP

5. Video

6. PARTNERSHIPS GOAL
TO BE THE BUSINESS NEWS SUPPLIER OF CHOICE FOR ALL PARTNERS
3+ YEARS AGO TODAY

7. WHAT IS A CUSTOMER-CENTRIC APPROACH?
INCORPORATE
Customer Model
Feedback and
processes
MEASURE
Real-time and
retrospective key
metrics
REFINE
Operating model
ALIGN
Shared goals
ENGAGE
Leadership
FOCUS
Be great in a few areas

8. MAKING IT SIMPLE FOR DIGITAL MEDIA
Communication
Collaboration
Content

9. NEW STRUCTURE TO UNLOCK PARTNER GROWTH
BUILDING A TEAM TO DRIVE AUDIENCE GROWTH
TRADITIONAL MODEL
Business Development /
Partnerships
Editorial Pitching
GROWTH MODEL
Search Partners Social
Edit BD
Prod. Sales

10. THE RESULTS
SETTING NEW RECORDS ON THE WAY TO #1 IN DIGITAL
+46% YoY multi-platform unique visitors*
Largest absolute monthly visitors growth in the Business/Finance News category*
+44% YoY multi-platform video viewers*
17 consecutive months of double-digit % UV growth
+75% YoY off-domain monetizable video consumption
+78% YoY referral UVs from social sources
*comScore

11. &
REACHING ENGAGED BUSINESS DECISION MAKERS
APPLYING THE 3 C’S :
Communication: developing deep editorial relationship
Collaboration: sharing metrics, developing common goals, feedback loop
Content: having diversified content to meet audience demand and interest

12. &
MOBILE CONSUMPTION IN AN ACTUAL NEWS ENVIRONMENT
APPLYING THE 3 C’S :
Communication: planning for daily, weekly, monthly, quarterly programming
Collaboration: developing common goals, feedback loop, sharing in wins
Content: breaking news, differentiated content, great journalism wins

13. WHAT’S NEXT?
Deepen relationships in all areas with our best partners
Identify next major partner that delivers the right audience and real value
Build further diversification of partner portfolio through testing and iteration
LEAN INTO PLATFORMS WITH REAL AUDIENCE AND REAL VALUE