Lightweight globalization of Innovations

1. GLOBALIZATION OF
INNOVATIONS
Larissa Pommeraud
San Francisco, September 2018

2. To what extent do we need to
“nail it” before we “scale it”?

3. Globalize Too Slow Globalize Too Fast
• Someone else gets
there first
• Cost expectation gets
scarily high
• Lose the internal
enthusiasm for the
potential
• It’s not baked enough
for others to want it
• Investment is spread
too thin to make impact
• Negative proof points
kill the innovation
before it’s even done

4. Some examples from global “intrapreneurship”
“People services” scale
fast via partnership
Private Equity Group
Results Delivery Group
HuddleUp (eNPS system)
StubHub Corporate
Primary Ticketing
TicketUtils (broker tools)
Business Services
WorkspaceArt.com
Installation
“New Business Models”
scale slower via local testing
“New Tech” preceded
by manual POC

5. Ideally limit the scope of the early testing ground

6. Then rapidly seek a lightweight repeatable model
(first mover advantage counts)

7. Finally, embed deeply to scale in each country

8. Keys to success with globalization of innovations
1) Successful proof of concept
2) Acceleration of traction in first country
3) Cross-border demand, ideally from initial customers
4) CEO vision and commitment to resource
5) Dedicated cross-functional leadership with
empowered “boots on the ground”