This presentation explains everything you need to know about Multimedia content packaging tools

1. Multimedia packaging and publishing
practices and tools

2. What is Multimedia?
• Multi- more than one
• Media- are channels of communication
• Multimedia is simply the use of more
than one medium of communication.
• But we are talking about the real
medium (also called elements)- what is
used to send the message.

3. Communication is:
Words
ParalinguisticBody Language
55%
7%
38%

4. Elements of multimedia
• Text
• Audio
• Video
• Graphics/interactives
• Photos

5. • As you plan your multimedia content, you have to decide
which element would best tell each part of the story/ lesson.
• You can decide to use two or all the five elements together
depending on what you are communicating.
• Multimedia only takes place on digital gadgets
• Multimedia is non-linear, each elements is used for a
particular part of the story or lesson.
• Each medium has specific strengths, and depending on how
you use them and what message you intend to communicate.

6. Video
• Are used to show action.
• Take viewers somewhere they wouldn’t have
access to or places they would want to visit.
• It help you bring your point home without using
texts, people will just watch and understand.
• Engages your audience/learners.

7. Still photos
• To capture and emphasize a strong emotion or a
key moment in time.
• A picture is worth a thousand words.
• People believe after seeing, photos will make your
viewers understand your message better.
• Panorama or 360-degree photos, combined with
audio, also immerse a learner in the location of the
story/ lesson .

8. Audio
• To capture compelling quotes by bringing the voices of
characters into the story/ lesson.
• Brings the ambience sound into the story/lesson.
• It brings intimate experience to your audience/class on
what you are talking about.
• Good audio makes still photos and video seem more
powerful and real. Bad audio makes video seem worse
than it is, and it detracts from the drama of still photos.
Whenever possible, add the transcript of the audio.
• Audio compliment still photos

9. Graphics
• Are used to show complicated processes (processes that
can’t be seen).
• Communicates complex data in an easy-to-understand
format.
• Graphics can also take you where cameras can’t go, it’s
a great way to illustrate processes that explain how
something works e.g. the nervous system
• Graphics enables you to communicate to your
audience in a beautiful and effective way as they
summarize an idea with consistent imagery.

10. Text
• This can be used to describe the history of a
story/lesson or a process of an event in a story.
• These are mostly used when the information cannot
be conveyed with other media.
• Used mostly to give background information and
captions.
• It helps to compliment all the above.
• As such, it must be part of any story/lesson

11. • You have to make sure that you package your content well
because learners have different preferences (kinesics, auditory,
reading/writing)
• Your content therefore should be packaged in a simple but
attractive way to your audience.
• Aim at enhancing comprehension & appeal

12. Tools we can use for multimedia content
packaging

13. • To communicate effectively, we must use
multimedia (to appeal to as many senses)
• As we noted when we were looking at guidelines
on choosing the right tool to use, you also need to
use tools that support multimedia so you can
package content better.
• The multimedia element(s) you intend to use also
determines which tool to use.
Summary