3. • In-person advantage
– Use voice fluctuations to engage audience
– Move around and do not hide behind a podium
• Understandable
– Keep fonts consistent, no more than two sizes
• Memorable; the Rule of Three
– Three is the optimal number of information nuggets a
human can consume and remember; neuroscientists
suggest
4. Emotional
• Story telling to connect with emotion
• Do not confuse people with excess data
Text first
• Color and visual appeal next
Select background and font
• Keep fonts consistent, no more than two sizes
5. Images to support content
• All images should connect back to the message
and be relevant
• Be mindful of copyright requirements
• Photos preferred over clipart
Graphics
• For simplifying complex information
6. Special effects
• Animation to add emphasis
• Slide transitions capture the audience
Hyperlinks to Additional Content
• Additional slides
• Programs
• Internet content or videos
7. Audience Interaction
• Online tools for remote audiences
• In-person tools for in-person presentations
• Mixed audiences- use tools to engage audiences in
the room and online at the same time
8. Too Much Detail
• Too much data will lose most people
• Even technical people connect with emotion and
clarity
Boring the Audience
• Monotone, unanimated in-person delivery
Confusing the Audience
• Unclear language
• Jargon or overuse of buzzwords
• Using language the target audience does not
understand
9. Be clear, memorable and emotional
Use in-person advantages
Engage the audience
Present at the appropriate level
Use visually appealing aides
• Visuals are aides, the presenters
delivery is paramount