2. MASSPAY is a pure software mobile
payment system that works today on any
phone with unmodified headsets and none
of the disadvantages of SMS or NFC
3. While recognized, validated needs
for cash replacement exist, only
complex, limited, and niche
solutions have been proposed
with no sustainable business
models
MASSPAY
Without involving new parties, or
infrastructure upgrades, MASSPAY turns
ANY mobile phone into a universal and
ready-to use transaction instrument,
TODAY
opportunity
4. the problem: cash is (still) king
8 out of 10 payments are cash transactions
and
9 out of 10 people have mobile phone
How to use mobile to compete with cash payments:
(1) with minimum new investment, while
(2) avoiding undue complexity, and
(3) avoiding niche mentality?
5. the solution
1. Scan the merchant
sticker or dial the
number
2. Confirm transaction
details & authorize
the payment
3. Receive confirmation
MASSPAY
MASSPAY
123456789012
Payment $3,99
to Coffee Heaven,
Market Str. SF
(221003521)
accepted.
Free cake at next
order over $5!
Payment $3,99
to Coffee Heaven,
Market Str. SF
(221003521) from
is
HSBC account
($2294)
Accept by PIN:
0-options
processing. Please
wait for SMS
confirmation
221003521
3247
from any phone; dedicated app optional
6. the vision
if you know how to dial
you know how to pay
7. Smart/Hbb TV
E-commerce
Tablet
Feature Smartphone
phone
ATM
POS
ECR
M2M
Broadcast
TV/Radio
Printed media
payment
possibilities
8. Merchant (Payee)
Issuer (Bank)
Acquirer
Clearing &
settlements
% of fee
% of fee
MNO
business model
Consumer (Payer)
9. the team
21 industry professionals, 6 widely recognized leaders
Previously with T-Mobile, Nokia, Microsoft, Huawei
FirstData, mPay, GTECH, VISA
founded in 2009
Warsaw, Poland
10. the market
6.8B mobile
subscriptions
30%
smartphones
with active
mobile Internet
NFC
iOS,
Android
875B cash transactions
(2009, EU+USA)
18%
non-cash
masspay
11. ¾ of the population doesn’t use smartphones
Source: Google 2014
Source: Comscore 2014
12. Poland
Mobile phone penetration: 150% (at saturation)
Traditional handsets in majority, 70% prepaid, no
data plan
Terminal penetration & payments methods
Cash share of payment transactions – 92%
Estimated cost of cash processing – 1% of GDP
Estimated market segment size
100%
30
20
10
10 120
63
63
37
14
66
34
133
30
55
56
17
41
21
28
72
18
6
94
90
80
70
60
50
40
92
82
72
97
3
679
98
2
99
1
Market segment
Value (PLN
MM) Comm %
Revenues
(PLN MM)
Supermarkets, retail chains 80,000 1,0% 800
Small stores 500,000 1,3% 6,500
Parking 200 5% 10
City Transport 3,200 4,0% 128
Public Transport 3,700 2% 74
Tolls (highway, bridges) 6,570 2% 131
Vending machines 1,000 5% 50
E-commerce 16,000 1,5% 240
E-commerce digital/micro 500 3,0% 15
Bill payments 57,000 1,200
Airtime topups 3,600 4,0% 144
Total 621.770 9.292
Total
~1.28M
Not
accepting
cards
~1.09M
Accepting
cards
~184K
USD 1.0 = PLN 3.1
59
44
70
13. Competition is extremely fragmented, requiring new handsets or
SIMs, software downloads; and limited to certain networks
Retail payments
Lack of single scenario
Undue complexity
Lack of universality
Immature infrastructure
e-commerce
P2P transfers
14. USERS MERCHANTS
o Simplicity, intuitiveness
and convenience
o Single transaction scenario
(e.g. online & offline use
cases)
o Affordability
o Bridging the digital divide
o Increased revenues – no lost
sales, promotional & loyalty
channel
o Reduced operational costs - in
cash handling
o Low investment & operational
cost, modest implementation
effort
o Security and reliability -
guaranteed payments
the benefits
15. IP protection
• Four original inventions
• Patents granted
– US, Algeria, Morocco, Ukraine, South Africa, New
Zealand, Indonesia, Madagascar, Turkey, Columbia
• Patents pending
– over 60 countries
• Internet domains, trademarks
