11
NFC experiences
Mobile Monday, 7th June 2010
UAS Northwest Switzerland, Brugg-Windisch
Contact: Nick Mirza
Nick.mirza@t...
2
Who are we?
 UK-based management consultancy specialising in
mobile and wireless telecoms sectors
 More than 20 years’...
33
Core Use Cases
Your
phone is
your travel
card
Share content
between
Phones / pair
devices
Get information
by touching
s...
44
Ticketing
Stadium, Bus, Train, Metro, Building Access
Example, OBB, A1:
… buy a
train and
metro
(Vienna)
ticket
… smart...
55
Typical Consumer Feedback & Results
Transport
 New York
 80+ percent of participants said they’d like to continue usi...
66
Payment
Customer requests credit card
Bank MNO
Agent starts OTA provisioning. The credit card data is downloaded via
MN...
77
Opportunities in Payment
 E-Coupons
 The consumer has his coupons always with him and available for
use, environmenta...
88
Mobile Payments
1.7 billion
Bank Cards
Convergence is on its way
3 billion
Mobile
subscribers
100+ million
contact-less...
99
Peer to Peer
Will it happen?
10
Proposition Definition
• What are the
business
processes that
each player in the
value chain needs
to adopt?
• What act...
11
Contact
Nick Mirza
The Human Chain Limited
Magdalen Centre
The Oxford Science Park
Oxford
OX4 4GA
United Kingdom
Mob: +...
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NFC experiences

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In his presentation Nick will focus on NFC experiences in Europe and talk on recent projects in the field of transport and payment.
Nick Mirza works since 2009 as Business Development Manager at “The Human Chain Ltd”. There he is working with partners that are moving towards launching mobile services with NFC. Before that position Nick was working at Nokia and worked as Business Development Manager for NFC Consumer Services.

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NFC experiences

  1. 1. 11 NFC experiences Mobile Monday, 7th June 2010 UAS Northwest Switzerland, Brugg-Windisch Contact: Nick Mirza Nick.mirza@thehumanchain.com +41 (0) 78 643 0112 The Human Chain Ltd www.thehumanchain.com Document V1.1 01_06_2010
  2. 2. 2 Who are we?  UK-based management consultancy specialising in mobile and wireless telecoms sectors  More than 20 years’ experience with mobile operators, technology and service providers in the UK, mainland Europe and North America  Specialists in scoping, defining and developing mobile propositions from concept to launch  Thought leadership providers in NFC and contactless ecosystem development for five years  Some of our customers: 2
  3. 3. 33 Core Use Cases Your phone is your travel card Share content between Phones / pair devices Get information by touching smart posters Your phone is your credit card SharingTicketing PaymentService discovery
  4. 4. 44 Ticketing Stadium, Bus, Train, Metro, Building Access Example, OBB, A1: … buy a train and metro (Vienna) ticket … smart Card VDV And validation … buy Snacks & Drinks from vending machines in all Austria buy parking tickets, play the lottery, use vouchers
  5. 5. 55 Typical Consumer Feedback & Results Transport  New York  80+ percent of participants said they’d like to continue using NFC phones  London  “It is easier and I find it in my pocket much more often than before, so I am more often tempted to take a bus or tram where I would previously stick to a walk”  France  Very easy to use where the phone is correctly set up  Austria  Convenience: payment and mobile delivery, supported A1 increase in mobile tickets by 400% over 2 yrs  Germany  “Its an electronic ticket for cashless travel; no vending machine, no waiting, calculation is automatic”  Manchester C FC  Reduces queues, increases loyalty, support the mobile strategy (consumer says it’s cool)
  6. 6. 66 Payment Customer requests credit card Bank MNO Agent starts OTA provisioning. The credit card data is downloaded via MNO network to the users SIM card, after authentication it is ready for use. Customer
  7. 7. 77 Opportunities in Payment  E-Coupons  The consumer has his coupons always with him and available for use, environmentally friendly (no paper)  They can be transferred to friends  Targeted marketing  Mobile (GSMA) and Mobile Financial Services  Providing banking services to the under-served  Value added services in developed markets  Transactions  Cash replacement, usage, more products  Speed  Faster check out, retailers want the transaction costs reduced  Security  Consumer concern about security and the PIN  Overall feeling of security may increase  Orange, Telefonica CZ, Avea/Turkey in 2010
  8. 8. 88 Mobile Payments 1.7 billion Bank Cards Convergence is on its way 3 billion Mobile subscribers 100+ million contact-less ticketing
  9. 9. 99 Peer to Peer Will it happen?
  10. 10. 10 Proposition Definition • What are the business processes that each player in the value chain needs to adopt? • What actions are required at each stage of the value chain? • What partners will enable delivery at each stage? • What is the business model underlying each stage? • What are the economics underlying each stage? Customer experience What are the specific requirements of the end customers and the B2B customers across all target vertical markets? End Customer Experience Value chainProcess & Financial Business models (including non-customer facing processes) B2B Customer Experience
  11. 11. 11 Contact Nick Mirza The Human Chain Limited Magdalen Centre The Oxford Science Park Oxford OX4 4GA United Kingdom Mob: +41 78 643 0112 Tel: +44 1865 784 386 Fax: +44 1865 784 387 E-mail: nick.mirza@thehumanchain.com Web: http://www.thehumanchain.com

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