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- 1. Setting the Scene http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=share Marketing and Technology Mindset 14 th July 2011 © 2011 Henmore Marketing and C W OODHOUSE L TD
- 2. Catherine Doel and Chris Woodhouse . . .Ideas & Strategies . . . Techniques and Technology for a Marketing-led Organisation © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 5. Know what you want "Cheshire Puss," she began, rather timidly... Alice's Adventures in Wonderland, by Lewis Carroll © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 6. Would Like To Meet © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011 Go on, admit. You've read the lonely hearts adverts! WLTM GSOH LTR You know what these mean!
- 7. Would Like To Meet © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 8. Making marketing work. 10 top tips for business owners Marketing Mindset © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 9. 1. Remember the bigger picture 2. Be prepared to go beyond your comfort zone 3. Know your business 4. Plan a series of activities 5. Understand objective of each activity 6. Complete the series of activities 7. Stick to your plan, without being distracted 8. Evaluate and adjust 9. Identify all the phases of your sales and marketing process and make sure you are communicating clearly 10. Test whether you are still meeting the needs of the market Marketing Mindset © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 10. Virtuous Circle slide(s) © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 11. What is "The Cloud"? © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 13. Putting kit together © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011 In the office On the move Fully on the web
- 14. Where's my software? © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 15. Fitting it together © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 16. Virtuous Circle slide(s) © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011
- 19. Case Study: Zotter Chocolate UK & Merchant Europe LinkedIn profiles © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011 ACT! (CRM) MrSite, Wordpress Twitter, Facebook, dotMailer, phone, PRsplash, flickr Engage with distributors and chocoholics - Twitter, Facebook taster sessions
- 20. Case Study: Barks Holiday Cottage Delivery - emails, pdf directions, welcome pack © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011 Awareness (families: Alton Towers and Peak District) - Blogger SEO & keywords, Facebook ads, PPC, Googlemaps, directories. 204 FB Likes, 100 blog visitors/week Sales - reviews, picasaweb, YouTube, T&C pdf, calendar jpg on blogger, Google Form, FPI, Paypal, Agency back-up Engage (repeat bookings and recommendations) - ConstantContact, Facebook, Blogger Cost 2011 - £102 + £60
- 23. Join us . . . © 2011 Henmore Marketing and C W OODHOUSE L TD Marketing and Technology Mindset 14 th July 2011 @IdeasStrategies @cwoodhouseltd Please Q&A with us on our private forum on LinkedIn
Editor's Notes
- "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
- "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
- "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
- "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
- "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
- "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
- "Cheshire Puss," she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. "Come, it's pleased so far," thought Alice, and she went on. "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where——" said Alice. "Then it doesn't matter which way you go," said the Cat. "—— so long as I get somewhere," Alice added as an explanation. "Oh, you're sure to do that," said the Cat, "if you only walk long enough.”
- Desktop/Laptop Windows/Apple (Linux?) How to choose? Desktop vs Laptop; VDU Fit; Windows vs Apple; Moore’s Law LAN/WAN/Wireless – public/private WiFi www Blackberry / iPhone / … Integration – will talk detail later
- 3 levels 1) PC/Laptop; phone; digital camera 2) Smartphone 3) Fully on the web