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The Social Media Manager is Dead. Long Live Social Media

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As a business solution, social has evolved, moving well beyond the marketing department. In the last year, 13 times as many jobs involve the use of social media in some way but growth in positions with the title "social media manager" slowed to 50%. Behind this decline is a sea change in the way that social media itself is used within organisations.

Published in: Social Media, Business, Career

The Social Media Manager is Dead. Long Live Social Media

  1. 1. The Social Media Manager Is Dead. Long Live Social Media. © 2014 HootSuite Media Inc
  2. 2. hootsuite.com Rylan Holey EMEA Partner Manager, HootSuite @holeytonal @hootsuite_uk © 2014 HootSuite Media Inc
  3. 3. of businesses will lose market position *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013. Social Business Incompetence © 2014 HootSuite Media Inc
  4. 4. cede dominance Social Business Incompetence 1 in 5 *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice, and Rand Leeb-du Toit, December 11, 2013.
  5. 5. of executives not engaged *Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013 Social Business Incompetence 2 © 2014 HootSuite Media Inc
  6. 6. Tweets All / No replies Reply Retweet AT&T @RamblingRooney Resist the urge, Jay. We heard it’s dark, scary and no one can ever hear you. No one Nov 26@ATT Expand Reply Retweet Jay Rooney Just found out that @TMobile doesn’t charge extra for overseas data. What the hell am I still doing with @ATT? Nov 26@RamblingRooney Expand Reply Retweet T-Mobile @RamblingRooney You know there is an alternative to old-school wireless carriers, right? It’s called @TMobile, the #uncarrier ^ Lisa A @TMobile Nov 26 Expand © 2014 HootSuite Media Inc
  7. 7. The not so good © 2014 HootSuite Media Inc
  8. 8. How do we Adapt? © 2014 HootSuite Media Inc
  9. 9. Act like an Entrepreneur Get your business’s big picture Marry social to the business Win Buy-In Implement and Educate © 2014 HootSuite Media Inc
  10. 10. Act like an Entrepreneur © 2014 HootSuite Media Inc
  11. 11. Act like an Entrepreneur Get your business’s big picture © 2014 HootSuite Media Inc
  12. 12. C-Suite IT Marketing Human Resources Customer Service Research & Development Sales © 2014 HootSuite Media Inc
  13. 13. Act like an Entrepreneur Get your business’s big picture Marry social to the business © 2014 HootSuite Media Inc
  14. 14. Marrying social to the Business Strategy Proof of Concept Implementation Success Metrics © 2014 HootSuite Media Inc
  15. 15. Marketing IT Sales Customer Service Operations Supply chain operations Risk management Finance © 2014 HootSuite Media Inc
  16. 16. Act like an Entrepreneur Get your business’s big picture Marry social to the business Win Buy-In © 2014 HootSuite Media Inc
  17. 17. Win Buy-In © 2014 HootSuite Media Inc
  18. 18. Social/Management Styles Analytic Driver Amiable Expressive Talk (Extrovert) Intuitive (People Orientation) Analytical (Task Orientation) Listen (Introvert) © 2014 HootSuite Media Inc
  19. 19. Act like an Entrepreneur Get your business’s big picture Marry social to the business Win Buy-In Implement and Educate © 2014 HootSuite Media Inc
  20. 20. Implement Security Compliance Guidelines & Policies Infrastructure Integration © 2014 HootSuite Media Inc
  21. 21. Educate Your own education Educating person to person Educating to a whole organization at scale © 2014 HootSuite Media Inc
  22. 22. Your Opportunity © 2014 HootSuite Media Inc
  23. 23. Custom Social Media Education & ASMS HootSuite Enterprise Managed Security & Compliance Services uberVU HootSuite Key Products © 2014 HootSuite Media Inc
  24. 24. @holeytonal @hootsuite_uk hootsuite.com Rylan Holey EMEA Partner Manager, HootSuite © 2014 HootSuite Media Inc

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