Traffic magnets are often great for gaining attention or increasing brand awareness, but they may not be well suited to help you gain new qualified leads. On the other hand, when you create lead magnets, your goal is to attract target customers who might find your content interesting. Ideally, you want to think of content marketing initiatives that can generate traffic and also leads. Meaning, the types of people attracted to your content enough to check it out are also the same people who are likely to buy your product. If your goal is to increase targeted leads, chasing virality may not necessarily do the trick.