Sitchly is the online destination for relationship advice (think Quora-meets-Cosmo), set to launch in March, 2014. The team launched the first vertical of Sitchly, HeTexted, in October 2012 with widespread traction and enormous growth. 2014 sees secured partnerships with Glamour.com, Simon & Schuster and Random House, and MTV further propelling user engagement and importantly, our mobile products.

1. WE STARTED AS...

2. INTRODUCING
Quora-meets-Cosmo:
The Destination for Relationship Advice
IT’S A PIVOT, BABY...

5. HERE’S THE DEAL, SO FAR...
HeTexted is just our first vertical, of a billion dollar advice empire.
How do we know it’s going to be HUGE?
Because here’s what we did to get started...
• 1.5mm unique visitors since launch
• 40K people return to the product 200+ times
• 100K people return to the product 50+ times
• 80K private exchanges between Users /
HeTexted Bros
• 218 Countries (from Sweden to Saudi Arabia)
• 235 Languages (we said it was universal)
• Immediate growth given addictive, obsessive
formula and expansive need for relationship
advice

6. UH, STILL NEED SOCIAL PROOF?
Secured Partners
• Contracts with Simon & Schuster + Random House, launching books internationally April ’14
• William Morris Endeavor represents HeTexted --> MTV show + film in negotiations
Here’s Who’s Talking About Us...

7. ANSWERING A
BIGGER PROBLEM
• Quora-meets-Cosmo: answers on demand,
but relatable and specific to your situation; virtual
equivalent of brunch with girlfriends
• Advice services fail to capitalize on half the online
and mobile market – women
• What women really want are answers to
their dating + relationship questions
• HeTexted users triggered a faster pivot to a
broader advice platform; demand went beyond
texts as there is no where else to go ‘share’,
verbalize and seek validation

8. LONG-TERM VISION

9. DIVERSE REVENUE STREAMS
Apps
Brand
Extensions
Content
Syndication
Paid Advice &
Virtual Goods
Merchandise

10. Total Addressable Market for Ad
Revenues: $8.8Billion
Total magazine ad dollars have
been ~21B for the last 3 years
Of those, 56 titles are relevant to
Sitchly brands (across 8 categories)

11. WHY THE PIVOT?
12,000,000
10,000,000
Pinterest
8,000,000
Users
OkCupid
LuLu
6,000,000
4,000,000
2,000,000
2
1
2
Years
3
4
Users #’s
1
Years
3
4

12. COMPETITIVE ANALYSIS

13. TEAM
Lisa Winning
Founder & CEO
• Founding team of QuintessentiallyEstates.com
• Opened 5 international offices, personally generating $1mm in
revenue in first 18 months
• Boards: Pride Live Nation, William J. Clinton Foundation and
Partnerships.org
BSc: London School of Economics (Honors).
Carrie Henderson McDermott
Co-founder & Editorial Director
• Former Editor at Conde Nast’s Glamour Magazine
• Spearheading Sitchly’s book, film, TV and syndication deals
• Deals secured: Simon & Schuster, Random House, MTV, Glamour
• Press with Good Morning America, Buzzfeed, Forbes, Daily Mail + Fox
News
BA: Fordham University.
Board of Advisors
Michael Jackson
Former CEO, USA Entertainment;
President of Programming, IAC
Rebecca Paoletti
Former Head of Video,
North America, Yahoo
Bruce Hack
CEO, Vivendi Games; former COO
Activision Blizzard (Nasdaq:ATVI);
CFO Universal Studios

14. WHO BUYS SITCHLY?
Match
• Founded: 1995
• Aquired: 1999
• Price: $50mm
About.com
• Founded: 1996
• Aquired: 2005
• Price: $300mm
Reddit
• Founded: 2005
• Aquired: 2006
• Price: $240mm
Ars Technica
• Founded: 1998
• Aquired: 2008
• Price: $25mm
Tumblr
• Founded: 2007
• Aquired: 2013
• Price: $1.1B
Summly
• Founded: 2011
• Aquired: 2013
• Price: $30mm
Instagram
• Founded: 2010
• Aquired: 2012
• Price: $1.01B
FriendFeed
• Founded: 2007
• Aquired: 2009
• Price: $47.5mm
Waze
• Founded: 2007
• Aquired: 2013
• Price: $1.1B
Meebo
• Founded: 2005
• Aquired: 2012
• Price: $100mm
Kaboodle
• Founded: 2005
• Aquired: 2007
• Price: $325mm
iCrossing
• Founded: 1998
• Aquired: 2010
• Price: $325mm

15. YOU’VE GOT QUESTIONS?
WE’RE REALLY GOOD AT ANSWERS.
Oh, and here’s a sneak peak at 2014:
Get in touch:
Lisa@HeTexted.com
Carrie@HeTexted.com