Slalom Consulting is a business and technology consulting firm with over 2,700 consultants across 16 offices in North America and London. Their primary service areas include data visualization, customer and marketing analytics, predictive modeling, data mining, Alteryx, and technical architecture. The document discusses data science and analytical methods like reporting/visualization, market basket analysis, customer lifetime value, and attrition analysis that Slalom utilizes to provide insights for their clients.

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3. Data Visualization (Tableau)
Customer & Marketing Analytics
Predictive Modelling
Data Mining
Alteryx
Technical Architecture

4. A business and technology consulting firm
with more than 2,700 consultants across 16
offices in North America and London.
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Who is Slalom Consulting?

5. Our Primary Service Areas

6. Slalom IM&A

8. Predictive analytics
is multifaceted and
is changing rapidly
Data scientists are
expected to be
multidimensional
“Big Data” covers
an extremely broad
range of questions

9. Reporting/
Visualization
Data Science
This visualization shows that
membership increased from
2013 to 2014
Analytical
Methods
Market Basket
Analysis
Customer
Lifetime Value
Attrition
Analysis
This tabular report shows that
many customers bought salsa
with other products, rather
than by itself
Our dashboard shows that
there are certain customers
who have purchased a lot of
products from us
25% of customers have a high
risk of cancelling their
memberships and those
customers make up 60% of
revenue
Salsa was purchased with
chips 78% of the time, and
salsa sales resulted in 4x
more chip sales
A predictive analysis
incorporating demographics
and acquisition cost shows
which customers will be
profitable for the rest of their
lifetime

10. Operationalizing
predictive analytics
is a top priority…
Source: TDWI Best Practices Report
“Predictive Analytics for Business
Advantage” Q1 2014
…but only 25% of
organizations say
that analytics drives
day-to-day decisions

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Ability to quickly
identify top
customers and
customer
characteristics
Translation of
predictive
analytics into
business
insights
Ability to filter
and interact with
dashboards
iteratively

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