How Citrix Xenapp can really help small to medium businesses.

1. HOW CITRIX XENAPP CAN REALLY HELP
SMALL TO MEDIUM SIZED BUSINESSES
UMBEE HOSTING CITRIX XENAPP BRIEFING
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How To Use Virtual Application Delivery From Citrix XenApp® to Mobilize Your Business, Maximise
Productivity & Performance, Enhance Security, Eliminate Complexities & Risk & Reduce Costs
SMALL TO MEDIUM SIZED BUSINESSES

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3. WHAT’S IN THIS BRIEFING?
Who are Citrix?
Key Benefits of Citrix XenApp
Why XenApp – The Top 10 Reasons
How XenApp Works – Short Citrix Video
The Key Features of XenApp
The Umbee XenApp Advantage
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Why XenApp – The Top 10 Reasons
XenApp in 43 Seconds
The Umbee XenApp Advantage
Free XenApp Discovery Call

4. WHO ARE CITRIX?
Citrix solutions power business mobility through
secure, personal workspaces that provide people
Citrix is a leader in mobile workspaces, providing virtualization,
mobility management, networking & cloud services.
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with instant access to apps, desktops, data and
communications on any device, over any network
and cloud.
With 2013 revenue of $2.9bn, their solutions are
used by >330,000 organizations and >100m users
& they touch >75% of Internet users every day
www.citrix.com

5. Citrix XenApp® is the leading solution for virtual application
delivery, providing Windows apps as secure mobile services.
By centralizing control and security, your IT team can mobilize
your business while reducing costs. XenApp allows you to:
Optimize employee productivity & user experience with Windows apps on-
KEY BENEFITS OF XENAPP®
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Optimize employee productivity & user experience with Windows apps on-
demand. Cut transaction times of client/server apps by as much as 300%
Streamline IT support of BYO devices by delivering apps & desktops as an on-
demand service, provisioned in real time with the added benefits of improved
employee satisfaction, productivity, retention and recruiting
Secure corporate access and reduce risk of data loss. Centralize applications in
the datacenter and benefit from granular access policy enforcement which
reduces the risk of data loss or intrusion

6. Decrease application management cost & complexity and reduce application
management costs by as much as 90%. Eliminate CAPEX for capacity by
deploying in the cloud.
Solve today’s top IT and business challenges with app virtualization such as
the demand for anywhere access, seamless continuity of operations and
maximized access and collaboration
KEY BENEFITS OF XENAPP®
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maximized access and collaboration
"We now have an IT team of 6
supporting thousands of
employees all over Europe"
Ronan Murray
Infrastructure Manager, LeasePlan
“We can give a seamless
experience to our end users while
accessing corporate data, while
they are travelling anywhere at
anytime”
Jayantha Prabhu,
Chief Technology Officer, Essar Group

7. WHY XENAPP®? TOP 10 REASONS
01 Lower Hardware Requirements
03
Simplified Image Management To
Avoid Sprawl
02 Reduced Storage Costs & Up To
30% Deployment Cost Reduction
04 Designing For The User
Majority, Not The User Minority
Citrix list the Top 10 Reasons to use XenApp® for desktop virtualization as follows:
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03 Avoid Sprawl
05
Delivering a Windows Desktop
Experience
07
Leverage Existing XenApp
Knowledge & Experience
09 Enhanced Mobility With
Citrix Receiver™
04 Majority, Not The User Minority
06 Citrix License Advantages
08
HDX Technology For Exceptional
User Experience
10
Citrix Market Leadership &
Innovation

8. XENAPP® SIMPLIFIED
Nothing changes for your users - to them their applications feel just the same as they would
if they were running them locally. In fact, they’ll probably run much faster and they may even
be able to access apps and software versions that they wouldn’t otherwise be able to run on
their device. One of the biggest upsides to this type of virtual application delivery is that your
In the simplest terms, XenApp is just a piece of (very clever) software that enables you to install all your applications from wherever
you access them with all the processing done by the XenApp server(s). Apart from the actual Citrix software itself, you never need to
install anything on devices and all the processing is completed by the server(s). Most applications can be virtualized.
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their device. One of the biggest upsides to this type of virtual application delivery is that your
business can manage all your operating systems & applications centrally and solve
interoperability & compatibility issues.
Doing so empowers you to rapidly provision & deploy applications to a virtually unlimited amount of
users and do so remotely with no need for you to even physically go to that device. On average, only
about 10% of applications are managed by IT so XenApp can help you make that 100% to give you
more control. It also allows you to get and stay current and consistent with latest Windows versions and
avoid all those extended support charges by getting all your users onto the current OS version.

9. XENAPP® SIMPLIFIED
Nothing changes for your users - to them their applications feel just the same as they would
if they were running them locally. In fact, they’ll probably run much faster and they may even
be able to access apps and software versions that they wouldn’t otherwise be able to run on
their device. One of the biggest upsides to this type of virtual application delivery is that your
In the simplest terms, XenApp is just a piece of (very clever) software that enables you to install all your applications from wherever
you access them with all the processing done by the XenApp server(s). Apart from the actual Citrix software itself, you never need to
install anything on devices and all the processing is completed by the server(s). Most applications can be virtualized.
Citrix demonstrate it even better in a few really quick
& useful videos which you can see at:
www.umbeehosting.net +44 (0)800 270 7666 @umbeehosting
their device. One of the biggest upsides to this type of virtual application delivery is that your
business can manage all your operating systems & applications centrally and solve
interoperability & compatibility issues.
Doing so empowers you to rapidly provision & deploy applications to a virtually unlimited amount of
users and do so remotely with no need for you to even physically go to that device. On average, only
about 10% of applications are managed by IT so XenApp can help you make that 100% to give you
more control. It also allows you to get and stay current and consistent with latest Windows versions and
avoid all those extended support charges by getting all your users onto the current OS version.
How XenApp Work: http://youtu.be/mpdUDUVMNKM
Real World Use Cases: http://youtu.be/woyhUCzs7rc
How XenDesktop 7 Works: http://youtu.be/70AvnbNBmjI

10. Empower employee productivity up to 300% by working anywhere
HDX user experience optimization for multimedia redirection,
collaboration & USB peripherals
HDX 3D Pro performance optimization for 2D & 3D graphics, design,
KEY FEATURES OF XENAPP®
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& engineering apps
HDX Mobile optimizes Windows apps for mobile touch screen
environments
WAN optimized networking for long distance, limited bandwidth high
latency connections
Unified Communications optimization reduces latency with local voice
& video media processing

11. Empower employees with choice
Any device access with “follow-me apps” from over a billion devices
including Windows, Mac, iOS, & Android or any HTML5-enabled browser
Enterprise app store for user self-service selection of authorized apps
KEY FEATURES OF XENAPP®
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Enterprise app store for user self-service selection of authorized apps
Universal printing services delivers bandwidth optimized, print-anywhere
solution eliminating need for native drivers
Support for 16-, 32-, 64-bit apps on WS 2008R2/ 2012R2 & WinXP/7/8

12. Decrease risk of data loss while securing corporate access
Centrally secured apps in the datacenter delivered to any device
High security with multi-factor authentication & activity logging
KEY FEATURES OF XENAPP®
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High security with multi-factor authentication & activity logging
SmartAccess fine-grained context-based policy controls for scenario-based
access restrictions
ShareFile integration for optimized on-demand, on or off-premise data sync &
sharing

13. Reduce cost & complexity of application & desktop management by up to
90% & improve success rate of desktop image updates to nearly 100%
Simple to deploy with 5 min setup & easy-to-use Studio console
Simplify operations with Director helpdesk console and built-in EdgeSight
KEY FEATURES OF XENAPP®
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performance analytics
High availability architecture assures that users can always get apps or
desktops regardless of maintenance or unplanned outages
Hybrid cloud provisioning seamlessly flex or grow from the data-center to
nearly any public cloud
XenApp published apps for secure access to 5 generations of Windows apps on
any device & XenApp published desktops for maximum IT control & lowest cost

14. Microsoft AppV integration automatically provisions apps directly from the
Enterprise scalability for 100,000+ users and 1,000 servers
KEY FEATURES OF XENAPP®
Reduce cost & complexity of application & desktop management by up to
90% & improve success rate of desktop image updates to nearly 100%
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industry standard app virtualization technology
Integrated Profile management delivers personalized desktops with single
image management
AppDNA app compatibility testing and migration tools
Automated app and desktop thin provisioning - storage optimized single image
management

15. Microsoft System Center integration streamlines operations & lifecycle
NetScaler load-balancing (optional) for 99.999% high availability
KEY FEATURES OF XENAPP®
Reduce cost & complexity of application & desktop management by up to
90% & improve success rate of desktop image updates to nearly 100%
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management
Open Architecture permits any hypervisor, storage & 3rd party management
integration
Integration with NetScaler HDX Insight technology for end-to-end network
monitoring of end user experience

16. THE UMBEE XENAPP® ADVANTAGE
Umbee are specialists in XenApp® hosting solutions. We deploy custom Citrix
infrastructures for application publishing through XenApp desktop sessions
Our experienced & knowledgeable consultants work with you to
architect & implement stable XenApp servers that leverage the Umbee
VMware vCloud platform & scale in line with your business
Our Citrix XenApp certified engineers (CCE’s) support you through the
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Our Citrix XenApp certified engineers (CCE’s) support you through the
entire provisioning & implementation process & fully support the
platform via our Managed Hosting services.
We offer sameday set-up, choice of datacenters across multiple
continents, a dedicated Umbee XenApp Guru working for you and
24/7/365 Umbee-lievable Support
Umbee provide a free design service & our hosting solution architects
analyse your requirements, design the right hosting infrastructure &
propose the right solution for your business.

17. THE UMBEE XENAPP® ADVANTAGE
Netscaler VPX. Through the unique access gateway feature set of
Citrix NetScaler, our XenApp gurus securely deliver XenApp
applications and hosted desktops to any location and to any device.
Multifactor authentication and SSL encryption of your Hosted
XenApp platform offers secure and robust access to all your
published applications
Bring your own device (BYOD). By leveraging all our XenApp
components as a bundle, you can support the BYOD trend. The
strategic use of Citrix XenApp empowers users to access their
critical business applications on PC, laptop, tablet, thin-client or
smart-phone and all without compromising your corporate security
policies.
Active Directory & Group Policy Management. Microsoft Active
Directory plays an important role in XenApp infrastructure & group
Application Redirection. Microsoft Application redirection is a
critical component of successful XenApp implementations; it
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Citrix Cloud Gateway. Our Citrix Storefront server provides a rich
XenApp user experience & enables self-service of enterprise
applications. We integrate StoreFront within all our Hosted XenApp
deployments simplifying the delivery of applications & business
services
Citrix Profile Management. This is a proven profile management
solution that ensures a consistent user experience as users/
customers roam between XenApp worker servers. Through the
combination of Citrix Profile Manager and Microsoft Application
redirection, Umbee provides you with the perfect profile
management solution for your hosted XenApp solution
Directory plays an important role in XenApp infrastructure & group
policy management is a prerequisite for XenApp. We help you
design & implement Active Directory within any new XenApp solution
& we provision the required domain controller(s) and our secret list of
group policy settings, to optimise your Citrix XenApp environment to
optimise your user experience.
critical component of successful XenApp implementations; it
prevents user profiles from becoming bloated, minimising user
logon timings. Umbee’s XenApp guru’s ensure you understand
which folders can be redirected & how best to configure Microsoft
group policies for redirection to deliver the most reliable XenApp
platform possible

18. We appreciate that Citrix XenApp is a huge subject & hope this briefing guide has proven to be of use/
interest to you. On a completely no-obligation basis, we’d be delighted to offer you a short & friendly
Discovery Call with one of our XenApp guru’s so that we can help you assess the pros & cons for your
business. There’s no sales spiel, just valuable consultancy and great advice from XenApp experts so:
FREE XENAPP® DISCOVERY CALL
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Email us on info@umbeehosting.net
Book a Discovery Call directly at http://bit.ly/1zNd1yE
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