here is a some sort of strategy that i made for business development on internet using strategy which is based on multicasting.here you will get some strategy why you should start internet business.so here we go.....

1. BUSINESS STRATEGY DEVELOPMENT
USING MULTICASTING
ICE/ETE452
MULTIMEDIA COMMUNICATIONS
EAST WEST UNIVERSITY,BANGLADESH
HASANUZZAMAN
2013-2-50-008
MD. RASEL
2013-2-55-001
MD. FAZLEY RABBI SARKAR
2013-3-50-016
AL-RAFI MOON
2011-3-55-022

2. MOTIVATION
• Cost effectiveness
 Reduced cost then any other typical advertisement
• Flexibility
 Flexible work environment
• Faster delivery of products
 Can be advertise as fast as possible
• Target audience
• Instant Feedback
 instant feedback can help to take strategical planning for next step
THE REASON BEHIND THIS TOPIC

3.  multicast communications refers to one-to-many or many-to many communications.
 IP multicasting refers to the implementation of multicast
communication in the internet
WHAT IS MULTICASTING?

4. BROADCAST: ONE SENDER, ALL THE OTHERS AS RECEIVERS
UNICAST: ONE SENDER AND ONE RECEIVER
MULTICAST: ONE SENDER (POTENTIALLY MANY SENDERS), MANY RECEIVERS
Unicast Broadcast Multicast

5. IP MULTICAST GROUP ADDRESS
• Things are a little tricky in multicast since receivers can be
anywhere
• Class D address space
– high-order three 3bits are set
– 224.0.0.0 ~ 239.255.255.255
• Allocation is essentially random – any class D can be used
– Nothing prevents an app from sending to any multicast address
– Customers end hosts and ISPs are the ones who suffer
• Some well-known address have been designated
– RFC1700
– 224.0.0.0 ~ 224.0.0.25
• Standard are evolving

6. SCENARIO OF DIGITAL BUSINESS OVER INTERNET

7. TRADITIONAL BUSINESS
INTERNET BUSINESS

8. APPLICATIONS
 SITUATIONS WHERE MULTIPLE END POINTS NEED TO RECEIVE IDENTICAL INFO AT
SAME TIME
 News/Sports/Stocks/Weather updates
 Teleconferencing (Audio, Video, White board etc…)
 Distance learning
 Data replication
 Stream video
 ISSUES
 Complexity
 Early days routers are not configured to do multicasting in proper manner

9. MANY APPLICATIONS TRANSMIT
THE SAME DATA AT ONE TIME
TO MULTIPLE RECEIVERS
Shared Applications
Advertisement, Stock, Distance
learning
Synchronizing of distributed
database, websites
APPLICATIONS

10. ADVANTAGES
 ENHANCED SCALABILITY
 Network utilization is independent of the number of receivers
 Network handle replication
 REDUCE RESOURCE UTILIZATION
 Controls network bandwidth and reduces server and router load
 DETERMINISTIC PERFORMANCE
 Subscriber number 1 and subscriber number 10000 have identical experience

11. CONCLUSION
 Multicasting is somewhat similar to “spreading of virus”
 Replication at each router
 Functions are layered
 The advent of the Internet has in many ways leveled the playing field for small businesses to compete with
major corporations. The Internet has allowed fledgling businesses to increase both visibility and revenue,
reaching a potential customer population never before seen in history. An owner who understands the
benefits of utilizing the Internet when conducting business and applies the practices can maximize the
potential of his organization. Different message formats for IP Multicasting
 Scalability accommodate more functions and features

12. References
https://www.slideshare.net/shashank03/unicasting-broadcasting-and-multicasting-new?qid=875ffcdb-
8877-44b2-93bd-611e96ce70ea&v=&b=&from_search=9
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/strategy
http://www.msbcollege.edu/blogs/2014/09/22/7-reasons-you-should-choose-a-career-in-online-
marketing/