The story of Disney and its journey from just a animation studio to a complete family entertainment package

1. Let the story begin

7. EXPANDING THE BUSINESS

8. TARGETING BROAD SPECTRUM OF
CUSTOMERS
Disney targeted its core family oriented audience
and a whole new base of older audience with its
expansion strategy

9. FOUR BUSINESS SEGMENTS

10. EVERYTHING “THE DISNEY WAY”
Disney connects with its customers in a unique way by
Providing minute details to its customers at its
International Theme Parks.

11. What does Disney do best to
connect with its customers?

13. THE NEVER STOPPING ATTITUDE
Disney acquired PIXAR, MARVEL, LUCASFILM which
Helped Disney target a more large base of audience.

14. THE GAMING REVOLUTION
Disney introduced INFINITY GAMING which allows
You to team up your favorite fiction characters and play.

15. What are the risks and benefits of
expanding the Disney brand in
new ways?

17. RHETORICAL TRIANGLE MODEL
USED BY DISNEY

19. RECAP

20. DISCLAIMER
Created by Harshit Laddha, IIT(ISM) Dhanbad, during a marketing
internship under Prof. Sameer Mathur, IIM Lucknow