Digital marketing

1. Presented By:
Akshat Purohit
Harshit Joshi
Dhruv Joshi
Garima Bisht
Digital Marketing

3. Structure
Digital Marketing Comprises of two types of marketing strategies:
Push Strategy:
 GoogleAds
 Y
outubeAds
 FacebookAds
 Emails
Pull Strategy:
 Social Media
• Facebook
• Twitter
• Youtube
 E-Commerce
• Flipkart.com
Search Engine Optimization (SEO)
Content Marketing
• Company Official Website

4. Page likes
1,14,00,000 11,500,000
Total Page Likes
Samsung Nokia Micromax
22,000,000
14,600,000
Sony
Total posts
28 27
19
25
Total Post (2 weeks)
Samsung Nokia Micromax Sony
Likes per post
6226
20446
2260
8664
Samsung Nokia Micromax Sony
Comments per post
104
618
63 31
Comments Per Post
Samsung Nokia Micromax Sony

5. Channel followers
171,000 170,000
45,600
23,400
Channel Followers
Samsung Nokia Micromax Mi
No of tweets
55
50
23
19
Number Of Tweets
Samsung Nokia Micromax Mi
1 week
Retweets per tweet
4
61
14
4
Samsung Nokia Micromax Mi
Favorites per tweet
6
36
11
4
Samsung Nokia Micromax Mi

6. Channel Subscribers
11,412
25,749
17,323
8,288
Channel Subscribers
Samsung Nokia Micromax Sony
Total video posts
36
5 4 6
Total Video Posts
Samsung Nokia Micromax Sony
4 Weeks
Views Per Post
16311
3987
227827
178123
Samsung Nokia Micromax Sony

7. •Launched
in 2022
Moto
G52
Moto G
42
May13
2014
•Launched
in 2021
5 November 2022
Redmi
10
prime
26 January 2022
Redmi
Note
11

8. Other Companies following the trend
• Called the Apple of China
• Launch in September in India
• Exclusively through Flipkart

9. Company Official Website Analysis
Samsung Nokia Micromax Sony Motorola
Aesthetics 1 2 5 4 3
Media 1 2 5 4 3
Text 2 1 4 3 5
Ease of use 1 3 4 2 5
Overall
Rating
1 2 5 4 3
Micromax
Motorola
Sony
Nokia
Samsung
Overall Ranking
Overall ranking
1
2
3
4
5

10. Samsung Nokia Micromax Sony Motorola
Best Mobile
Phone
 X X X X
Mobile
Phone
 X X X X
Smart
Phones
 X X  X
Best Smart
Phone
 X X X X
Not like everybody else – a commercial for youtube’rs
Total reach - 4,14,659 views in almost 2 months
Micromax turbo coming soon 11 sec video (Hugh Jackman )
Total reach – 7,33,164
Samsung GALAXY S5 - Official Introduction
Total Reach – 2,73,28,329
Xperia Z2 from Sony - Details Make The Difference
Total Reach – 1,24,41,687

11. Facebook Advertising
Email Marketing

12. Comparison and Recommendations
Best
Performing
Worst
Performing
Recommendations
Facebook Redmi Micromax
Out of overall Ranking, Redmi was the leader and
Nokia was the tail ender.
Nokia should work on
•Better page engagement
•Improving the official website
•Focusing on the advertisements
Twitter Oppo Samsung
Youtube Redmi Nokia
E-commerce
Motorola Samsung
SEO Samsung Nokia
Content
Marketing
Vivo Samsung
Push
Marketing
Redmi Infinix