2. About Video streaming service
• On demand online entertainment source for TV shows, movies and other
streaming media
• Requires fees, either per view or subscription.
• Some services feature wide hardware support for numerous devices such
as smart TVs, streaming media receivers, computers, tablets and
smartphones.
• Number of users in 2019 was 53 million and expected to be 78 million by
2024.
• Revenue in the Video Streaming segment amounts to US$25,894m in
2020.
3. About Companies
Amazon Prime Videos : Launched on September 7, 2006. It has 20% share in this
industry.
Hotstar : Launched on February 2015. It has 20% share in the industry.
Netflix : It introduced streaming services in 2007. It has 15% market share.
ZEE5 : Launched on February 14, 2018. It has 5% market share.
JIO CINEMA : It started in 2017. It has market share of 4%.
SONY LIV : The service was launched on January 23, 2013. It has 5% market share.
8. Facebook
followers
( in Millions )
YouTube
Followers
( in Millions )
Growth rate
Facebook
Growth Rate
YouTube
Facebook
Likes
( in Millions )
NETFLIX
HOTSTAR
JIOCINEMAS
AMAZON PRIME
ZEE5
SONY LIVE
• GROWTH RATE
• TRACKING
ENGAGEMENT
• COMPETITOR GROWTH RATE
• NO OF CONTENT or POSTS
63.90 12.6 1.72% 3.28% 62.81
3.19 1.68 0.07% 1.82% 3.18
1.35 0.116 0.02% 1.23% 0.95
12.86 2.24 2.63% 6.67% 12.81
2.18 2.93 0.07% 3.17% 2.1
3.91 5.14 -0.12% 3.84% 3.49
9. Cross-Channel Posts
Jan 1, 2020 - Jan 30, 2020
Cross-Channel Posts
The total number of posts across all tracked social channels.
10. Cross-Channel Engagement Total
Jan 1, 2020 - Jan 30, 2020
Cross-Channel Engagement Total
The total number of engagement actions across all tracked social channels.
11. Facebook Posts vs.
Facebook Engagement
Total / Post
Jan 1, 2020 - Jan 30, 2020
Facebook Posts
The number of new posts published during the selected time period.
YouTube Posts vs.
YouTube Engagement
Total / Post
Jan 1, 2020 - Jan 30, 2020
The total number of posts on this company's YouTube channel during the selected time period.
YouTube Posts
13. TWITTER ANALYSIS: FOLLOWERS
Netflix has the highestTwitter followers followed by PrimeVideo and Hotstar
Reason: Updated content is posted on daily basis, meme generator, celebs tweeting
about Netflix, Netflix includes their partners in their tweets.
The number ofTweets per day are very high in case of SonyLiv followed by Netflix.
Netflix playing on Reply and SonyLiv playing on Normal tweets.
More number of tweets does not necessarily means high conversion. It can also irritate
people.
15. TWITTER ANALYSIS: ENGAGEMENT
Twitter engagement rate
More in case of Jio Cinema because they post such content which engages more
people (Bigg Boss)
Jio Cinema tie up with RVCJ media (including them in tweets) which is similar to a
digital marketing agency.
More number of #Hashtags used by Jio Cinemas (90% ofTweets) which makes
their post easier to find.
17. INSTAGRAM ANALYSIS
Followers No. of Posts Average Likes
Netflix 20.1m 2295 404k
PrimeVideo 461k 1937 8192
Jio Cinema 157k 1912 466
Hotstar 159k 793 333
Zee5 122k 3013 350
SonyLiv 94.8k 1650 200
• Netflix has highest number of followers, posts and likes. Reason- Updated Content, more images than videos.
• PrimeVideo- Average 5 posts in a day, Customer engagement is good. Reason-They conduct polls after every
3 posts.
• Jio Cinema & Hotstar are not able to capture their audience in comparison to others. Reason- Mostly sports
update and daily soap operas
• Zee5- Average 5 posts in a day but no mention of their premium content in those posts.
• SonyLiv-Customer engagement is less as their posts are mostly of shows are already been published. Not
creating a feeling of excitement in audience.
18. RECOMMENDATIONS:
NETFLIX:
Social Media Marketing
Include regional contents.
Reduce Java scripts.
PRIME VIDEO:
Focus on Instagram page.
Work on keyword gaps.
Include regional contents.
22. Contd.
HOTSTAR:
Improve its twitter presence.
Work on meta description.
SONY LIV:
Work on social presence.
Improve page speed.
Social Media Engagement.
23. Contd.
JIO CINEMA:
Work on paid search.
Work on page speed.
Start social campaigns.
ZEE5:
Improve social media presence.
Decrease the bounce rate.